Content Marketing Blog mint

Content Marketing Blog

Content You Can Count On

The Move from Traditional to Digital Content Marketing

You’ve worked hard to build your business. You’ve put in the hours and checked all the right boxes. You’ve spread the word and spent money on traditional advertising. Why pivot to content marketing, when the old ways seem to be working fine?

Content marketing is one of the most efficient and effective ways for businesses to market themselves online. For years, traditional forms of advertising reigned supreme, but studies show that consumers are increasingly ignoring ads to get to the content they actually want to see.1 While disruptive marketing has its benefits, more users are receptive to a content marketing approach which invites questions and solicits answers.

Let’s Talk Traditional

What is traditional marketing anyway? You’ve likely used traditional marketing practices for your business and see the value in getting your word out to as many people as possible.  The most common forms of traditional marketing could include:

  • Print (newspapers or magazines)
  • Television
  • Radio
  • Direct Mail (flyers, letters)
  • Out of Home (Billboards)

Marketing guru Seth Godin would argue that all marketing is either ‘interruption’ or ‘permission’ based. Most of the traditional marketing we see falls into the category of ‘interruption.’ As Godin says, "interruption marketing is… based on inserting itself into the target audience’s life. A person doesn’t choose to watch an ad on television—the ad interrupts the show they are watching."2

While traditional marketing is important, it should not be your entire toolkit. The average person spends over six hours online, and the internet is their main source of information.3 As we’ve mentioned in a previous blog post, content marketing is huge and will continue to be in the future.

Yes, it’s a Cliché, but We’ll Still Say it - Content is King!

Following Godin’s lead, content marketing would be ‘permission’ based because its closely tied to consumer interest.4 These principles of content marketing make it a successful and timeless approach to attract new consumers and grow an online presence:

  • Audience Targeting: Content marketing specifically targets your desired audience. It’s the difference between throwing a wide net hoping for a fish and tempting one with an attractive bait.
  • Opt-in: Content marketing invites audiences to learn more on their will, creating an active consumer, not a passive recipient.
  • Long-term Relationship: If consumers see value in the information being served, they will return for more.
  • Widens the Circle of Influence: When your audience loves the content they consume, they will want to share it. User generated content in the form of their feedback and comments will also bring you more followers.

On our blog, you can find many useful articles about the versatile nature of content marketing, including the new approaches we can expect in 2020. Content marketing doesn’t just have to include blog posts or FAQ pages; from chat-bots to voice activation hacks, content marketing allows marketers to share valuable information with their audiences in creative ways.

Bringing Content Marketing into the Fold

You’ve decided to give content marketing a try. How do you get started?

The first step is to determine your desired audience and understand your strengths as a marketer. Determining the amount of time and resources you can dedicate to your strategy will influence the formats you use. It can also be helpful to determine your long-term content marketing plan and setting goals for success. We’ve covered the ins and outs of the plan in our article, "Going the Distance" on our blog.

Going digital doesn’t mean abandoning all traditional marketing practices. Your strategy can include a healthy balance of content marketing and the best traditional mediums. The key to success for your business is as unique as your business itself.

Struggling to find the right tools and words to make your marketing strategy shine? Our team of experts at MintCopy can help you keep your content relevant and interesting. Interested in learning more about what we do? Call us today or use the online form below and we’ll set up a time to talk.

Use our online form to get in touch. You can also follow us on Facebook, LinkedIn, and Twitter to stay up-to-date with content marketing trends.

Share


Recent Posts

Sheetal Pinto - 10/14/2021 06:00

Imagine putting up a business sign and having the city come along and take it down. Not only that, but then they put up their own sign that advertises your business. Instead of being a Mexican restaurant, you’re now labeled as a Tex-Mex cantina. Think it can’t happen? Google is updating page titles that are displayed in search results. Your SEO content could be replaced with text that Google thinks is more relevant to the user. Here’s what to know and how to avoid getting your titles rewritten.

Sheetal Pinto - 10/7/2021 14:52

On the occasion of Canadian Thanksgiving, we want to thank all of you who have supported MintCopy over the years. As our customers, writers, partners and associates, you have allowed us to continue serving the content marketing needs of various industries around the world. We could never have done this without you, and we count on your continued support into the future. We are abundantly grateful.

Sheetal Pinto - 9/30/2021 06:00

A purchase transaction may happen online or offline, but shopping is definitely a universally online phenomenon today. Every buyer uses the internet to get information when shopping. B2B buyers are no different, regardless of industry. Manufacturers can’t deny the power of content marketing, but many haven’t fully bought into investing in B2B content. Trade shows were expensive before the pandemic. As we come out of the pandemic, it’s unlikely that they’ll make a comeback to their former glory anytime soon. Print magazines and journals are not as relevant as they once were. Your team can’t reach out to every prospect in person. Content marketing can be an important element in your marketing strategy because it’s ready when your customer is.

Sheetal Pinto - 9/23/2021 06:00

LinkedIn was once thought of as just a recruiting channel, but it’s slowly turned into a premier platform designed around content for professionals. To that end, LinkedIn is enhancing features that allow businesses to build their credibility through social content. Companies can now publish longer articles on LinkedIn’s Articles for Pages.

Sheetal Pinto - 9/16/2021 06:00

So You Can Create Content that Google Will Find Easily and Rank High

It’s estimated that Google processes about 63,000 searches every second. When you consider that most adults conduct an average of at least three to four searches a day, it’s evident why you want to rank well in search engine results pages. Many copywriters may use keywords to boost SEO but may not fully understand how search works. Google’s main purpose isn’t to function as a marketing tool to promote your product or service. Instead, it exists to gather and organize the most useful and relevant information for the user. Understanding this can help make your SEO content be more accessible and useful.

Sheetal Pinto - 9/9/2021 06:00

Search engine optimization is the process to make your digital content more visible in organic search. SEO copywriting helps deliver your web pages to your audience when they’re searching for information. SEO writers often focus on keywords, location, and other technical elements that drive search. But SEO has to go deeper than that. Today’s users want quality content. Here are 4 tips to create SEO friendly content that speaks to your audience.

Sheetal Pinto - 9/2/2021 06:00

When you go to the library, you don’t ask the librarian to tell you what to read. You want to read what interests you. In the same manner, when you create content, publish what your audience wants to read, not what you like. Okay, maybe the analogy is a bit outdated, or even alien to many of us. What library? Who goes there? Everything’s online! But you get the idea. Your customers have questions. They want answers. Here are three ways your copywriters can get ideas from your audience.

Sheetal Pinto - 8/26/2021 06:00

On average, web page views get 15 seconds or less of attention. Most people only want the information they are looking for, not everything you have to say on the matter. Optimizing your content for consumer behavior can help your business create content that consumers will engage with. Here are some tips for content writing that will grab the reader’s attention and keep them reading to the end of the page.

Sheetal Pinto - 8/12/2021 06:00

Prioritize Quality, Consistency and Frequency

"Easy reading is damn hard writing." - Nathaniel Hawthorne, American novelist and short story writer
It can take a skilled writer up to 6 hours to craft a well-written 2000-word blog post. Engaging writing takes time. Time many business owners and their teams simply don't have. Outsourcing your blog writing can be one way to generate new content without taking time away from managing core aspects of managing your business.

Sheetal Pinto - 8/5/2021 06:00

Why are you creating content? In addition to education and entertainment, content can increase brand awareness, generate leads, and establish credibility. But at its core, marketing content has the responsibility to deliver a return on investment (ROI) in the form of sales. Whether you have a brick-and-mortar location or an e-commerce store, your marketing dollars need to convert to real income. One way to find success with your content strategy is to think about your customer’s journey.