Content Marketing Blog mint

Content Marketing Blog

Copywriting Trends in 2018

Make the Most of Your Online Content this Year  
Making your brand, website, and social media pages relevant sometimes requires the capacity to leverage the most recent copywriting trends. Readers are more likely to respond positively to copy that follows the latest online best practices, and in contrast, more likely to exit the page when it offers an outdated style of writing.

You do not need to be a copywriting expert to make the most of your content, but you should have some awareness of the latest direction in which digital material is going. Applying current concepts to your content will help to keep it fresh, which should, in turn, compel your audience to return to your website.  

Renewing Your Digital Content to Boost Sales

Once you understand the value and nature of the trends to expect for 2018, you can utilize the ones that work best for your website. They might not all relate to your marketing needs or the message you wish to deliver. However, keep in mind that internet users become intuitively accustomed to seeing updated styles of content. This means that it is in your best interest to embrace new concepts when applicable.

Consider the following trends as you update your online material this year:

  • Transparency – Consumers are growing increasingly weary of misleading advertising. In fact, research indicates that in general, people are more likely to value the opinions of their peers than they are to believe in the media, the government, or even academics. The more transparent you remain in your marketing copy, the more likely you will be to secure the trust of your customers and followers. Stay away from any type of content that might be perceived as disingenuous.  
  • Storytelling – Another alternative to blatant advertising is to focus on storytelling techniques. If you hope to draw your readers in and keep them captivated, describe experiences instead of listing product features. Use your words to paint a picture, as opposed to simply telling people the benefits of your products and services. Have you received positive feedback that describes a consumer’s experience with your brand? If so, that could be the perfect story to inspire your site visitors to become your customers.
  • Mobile Content Optimization – Yes, mobile will continue to rule in 2018. The average user consults a mobile device dozens of times per day, and the use of mobile devices has surpassed the usage of desktop computers overall. Optimizing your e-commerce site and web pages for mobile use involves more than just faster load times and responsive web design. You may actually need to change the structure of your writing. Regardless of how quickly the average user might scroll your pages initially, your text should contain most of its crucial or compelling information before a visitor scrolls to the first page fold. This is because mobile users still spend the majority of their time on the first page.     

 

By staying informed about copywriting trends in the year ahead, you can ensure that your brand is useful and stays relevant to your audience. This will help you to continue developing a loyal readership, which can ultimately lead to a loyal customer base. Do not worry if you cannot find the time to study web content marketing practices or to hone your writing skills. The MintCopy team comprises some of the best copywriters in Mississauga, and we are here to assist you in keeping your marketing material relevant.

Call us today at 1-888-646-8003, or email us for more information. Also, feel free to reach us via our online contact form.

Share


Recent Posts

Sheetal Pinto - 2/25/2021 06:00

Don't Waste Time Staring at a Blank Screen Hoping for Inspiration

A white page with a blinking cursor can be scary. You sit down to write next week's content and stare blankly at the screen until 1 min, 1 hour or even a whole morning has passed without getting any work done. It's not uncommon for people to think that writer's block is a myth (a.k.a. procrastination). You should just start writing (or typing) and you'll come up with something—it doesn't always work that way. We know writer's block is real. Creating great content doesn't happen by accident or under duress. Go back to your content strategy and find a new approach to creating valuable content.

Sheetal Pinto - 2/18/2021 06:00

When Customers Are Seeking Help, Stop Selling!

Chatbots are becoming more mainstream as more businesses embrace the technology as part of their online presence. To maintain your brand’s identity and to avoid pushing customers away, your business can’t afford to leave your chatbot content strategy to chance. Here are our best tips for creating a chatbot that eases up your time by delivering relevant information to your customers.

Sheetal Pinto - 2/11/2021 06:00

Promote Your Employees So they Can Promote Your Brand

Akio Morita, co-founder of Sony, said, “I emphasize this—no matter how good or successful you are or how clever or crafty, your business and its future are in the hands of the people you hire.” Your employees are the foundation of your brand. Showcasing your team members and introducing them to your audience creates relationships with customers. Don’t make your “About Us” page an afterthought. Use the “Our Team” page to make your brand more personal.

Sheetal Pinto - 2/4/2021 06:00

That Should Be Your Goal when You Write Content with Empathy

Consumers are bombarded with content. It’s not just text-based content like blog posts and web pages. It’s estimated that over 95 million photos and videos are shared every day on Instagram. Over 500 million Tweets are posted each day. The average office worker receives upwards of 120 emails per day. Making your content stand out is getting more difficult by the day. Creating content that resonates with your audience is even more challenging. When a reader reads your blog or email, what is the takeaway? If you can’t make them remember the words, you can leave them with a feeling that you understand their needs. Empathy is a powerful weapon in the content toolbox.

Sheetal Pinto - 1/28/2021 06:00

Here's a Checklist of 7 Dos and Don'ts

A decade, or even two decades ago, they might have seemed like a task that only the highly experienced publishers took on. Today, eBooks are on trend as a marketing tool, and many content marketers are using them very successfully. You don’t have to be a big company or one with deep pockets to venture into this type of content writing.  Once you write an eBook, you have an asset in your content marketing toolbox that you can use for a long time. It’s like trying to bake a cake for the first time—it looks hard because the recipe has so many steps, but once you get started, it’s not that difficult. And you may end up wanting to bake again, frequently! If you’re writing your first eBook, here are some tips that can help you be more successful.

Sheetal Pinto - 1/21/2021 06:00

Who’s your favorite Superman? Is it Christopher Reeve, Dean Cain, or Henry Cavill? If you’re like many Superman aficionados, you may not have a favorite. You enjoy them all on their own merits. Each rendition of Superman brought a new facet to the character. Content is much like those favorite characters who we keep bringing back.

Sheetal Pinto - 1/14/2021 14:27

Most businesses don’t have an infinite marketing budget, so it’s important to focus on smart content marketing. In creating a strategy, you can put your marketing dollars toward the most effective methods to increase your audience and boost sales. Here are five more content marketing ideas that you can use on a budget to see how your customers respond.

Sheetal Pinto - 1/7/2021 06:00

As we enter 2021 with innovative ideas and new opportunities in entrepreneurship, let’s take a look at how content marketing can lead to new customers, even if you don’t have a huge budget. The key is to get a content strategy and build your content vault as you grow your business. Here are five ideas you can build into your marketing plan to reach out to your audience.

Sheetal Pinto - 12/22/2020 13:24

As you look forward to your 2021 content strategy, look back at the roller coaster of 2020. This year—make no mistake—it was a pandemic that altered consumer behavior, forcing marketing teams to pivot their content plans. #BlackLivesMatter put the focus on minority businesses and diversity. Our focus was on helping businesses stay relevant while maximizing their online presence.

Sheetal Pinto - 12/17/2020 06:00

With everything going on in the world, you may be wondering if people care about grammar and spelling on your website and social media channels. Here’s the thing—people now have more time to notice errors in online content. Smashed Media estimates that “grammatical mistakes on websites can reduce sales by up to 50%.” Quality Logo Products reports that 42.5% of over 1,000 social media users who were surveyed about spelling mistakes would not purchase goods on websites that had misspellings. It’s not as though your audience comprises of language experts and schoolteachers, but consumers want to see that your brand cares about the details, even the seemingly unimportant details like grammar and spelling in digital content. To support your busy team of in-house writers, consider hiring an experienced SEO copywriter who can play the role of a content editor.