Make the Most of Your Online Content this Year
Making your brand, website, and social media pages relevant sometimes requires the capacity to leverage the most recent copywriting trends. Readers are more likely to respond positively to copy that follows the latest online best practices, and in contrast, more likely to exit the page when it offers an outdated style of writing.
You do not need to be a copywriting expert to make the most of your content, but you should have some awareness of the latest direction in which digital material is going. Applying current concepts to your content will help to keep it fresh, which should, in turn, compel your audience to return to your website.
Renewing Your Digital Content to Boost Sales
Once you understand the value and nature of the trends to expect for 2018, you can utilize the ones that work best for your website. They might not all relate to your marketing needs or the message you wish to deliver. However, keep in mind that internet users become intuitively accustomed to seeing updated styles of content. This means that it is in your best interest to embrace new concepts when applicable.
Consider the following trends as you update your online material this year:
- Transparency – Consumers are growing increasingly weary of misleading advertising. In fact, research indicates that in general, people are more likely to value the opinions of their peers than they are to believe in the media, the government, or even academics. The more transparent you remain in your marketing copy, the more likely you will be to secure the trust of your customers and followers. Stay away from any type of content that might be perceived as disingenuous.
- Storytelling – Another alternative to blatant advertising is to focus on storytelling techniques. If you hope to draw your readers in and keep them captivated, describe experiences instead of listing product features. Use your words to paint a picture, as opposed to simply telling people the benefits of your products and services. Have you received positive feedback that describes a consumer’s experience with your brand? If so, that could be the perfect story to inspire your site visitors to become your customers.
- Mobile Content Optimization – Yes, mobile will continue to rule in 2018. The average user consults a mobile device dozens of times per day, and the use of mobile devices has surpassed the usage of desktop computers overall. Optimizing your e-commerce site and web pages for mobile use involves more than just faster load times and responsive web design. You may actually need to change the structure of your writing. Regardless of how quickly the average user might scroll your pages initially, your text should contain most of its crucial or compelling information before a visitor scrolls to the first page fold. This is because mobile users still spend the majority of their time on the first page.
By staying informed about copywriting trends in the year ahead, you can ensure that your brand is useful and stays relevant to your audience. This will help you to continue developing a loyal readership, which can ultimately lead to a loyal customer base. Do not worry if you cannot find the time to study web content marketing practices or to hone your writing skills. The MintCopy team comprises some of the best copywriters in Mississauga, and we are here to assist you in keeping your marketing material relevant.