Content Marketing Blog mint

Content Marketing Blog

Creating Website Content for a New Business Startup

Start-ups face many challenges. A limited range of products and services in the early days. Budget constraints for branding and marketing. Struggling to reach the right audience. Not finding the right staff, or losing employees to the competition. These are just a few generic ones, and the list goes on. But a digital marketing and content strategy can pave the way to success and profitability. Don’t let any of these challenges keep you from dedicating time and effort to create a high-quality website that gives you a competitive edge.

Start with the Basics

One advantage that start-ups have is a blank slate. There’s no reason to put up dozens of pages on your website all at once. Start with the basics: information about your products or services, an “about” page, and sign-up pages for subscriptions, newsletters, etc. One trend in tech websites is simplification, one-line descriptions and short headers. Keeping this in mind, you can get your website going to start gathering information about your customer and building organic search traffic. As you learn more about your audience, add new products and increase revenue, you can build out your content to pick up speed.

Develop a Content Strategy

As you create content for your online presence, you want to get results. Acontent strategy is your content plan that keeps you focused on your business and marketing goals. You want qualified leads and drive conversion. As the old saying goes, if you aim at nothing, you’ll hit it every time. Content is an asset and needs to be treated as one. Create content that tells your story. As you gain an audience, you will learn what resonates with your customers to keep driving your content strategy.

Focus on Quality Content

Evergreen content is content that is sustainable. It’s the content that is relevant, regardless of the market or trends or economy. When you have a lean budget to create content, you’ll want to get the most for your dollars. Evergreen content is not time-sensitive, so it will last. It’s always fresh. It’s a good foundation for start-ups.

Use Your Metrics to Fine-Tune Your Content

As you invest in content, use analytical tools to determine how your audience is responding to your content. Be prepared to adjust your content strategy. Keep in mind that it is going to take time to find your audience and build shareable, valuable content. Ideally, you want these two elements to go hand-in-hand. As you gain followers and customers, you should provide new content for them to engage with and share in their circles of influence. New content should bring in new followers.

Break Out Your Storytelling Skills

Content is storytelling. Use your story of why you started your business, as content. You may not have a large catalog of products or services, but you began your business to solve a problem. Tell your customers what you wanted to achieve with your start-up company. Your About Us page should be human and real. Use your voice to describe your path. If you’re worried about errors, get an editor to polish your spelling and grammar.

Content is key to getting leads and traffic. A content plan keeps your website thriving. Don’t underestimate the power of a copywriting and marketing team. MintCopy can help your business focus on SEO and marketing content to grow your audience while you innovate your industry and grow your profits. Contact us for more information about our content marketing resources.

Use our online form to get in touch. You can also follow us on FacebookLinkedIn, and Twitter to stay up-to-date with the latest content marketing trends.

Resources:

Share


Recent Posts

Sheetal Pinto - 10/14/2021 06:00

Imagine putting up a business sign and having the city come along and take it down. Not only that, but then they put up their own sign that advertises your business. Instead of being a Mexican restaurant, you’re now labeled as a Tex-Mex cantina. Think it can’t happen? Google is updating page titles that are displayed in search results. Your SEO content could be replaced with text that Google thinks is more relevant to the user. Here’s what to know and how to avoid getting your titles rewritten.

Sheetal Pinto - 10/7/2021 14:52

On the occasion of Canadian Thanksgiving, we want to thank all of you who have supported MintCopy over the years. As our customers, writers, partners and associates, you have allowed us to continue serving the content marketing needs of various industries around the world. We could never have done this without you, and we count on your continued support into the future. We are abundantly grateful.

Sheetal Pinto - 9/30/2021 06:00

A purchase transaction may happen online or offline, but shopping is definitely a universally online phenomenon today. Every buyer uses the internet to get information when shopping. B2B buyers are no different, regardless of industry. Manufacturers can’t deny the power of content marketing, but many haven’t fully bought into investing in B2B content. Trade shows were expensive before the pandemic. As we come out of the pandemic, it’s unlikely that they’ll make a comeback to their former glory anytime soon. Print magazines and journals are not as relevant as they once were. Your team can’t reach out to every prospect in person. Content marketing can be an important element in your marketing strategy because it’s ready when your customer is.

Sheetal Pinto - 9/23/2021 06:00

LinkedIn was once thought of as just a recruiting channel, but it’s slowly turned into a premier platform designed around content for professionals. To that end, LinkedIn is enhancing features that allow businesses to build their credibility through social content. Companies can now publish longer articles on LinkedIn’s Articles for Pages.

Sheetal Pinto - 9/16/2021 06:00

So You Can Create Content that Google Will Find Easily and Rank High

It’s estimated that Google processes about 63,000 searches every second. When you consider that most adults conduct an average of at least three to four searches a day, it’s evident why you want to rank well in search engine results pages. Many copywriters may use keywords to boost SEO but may not fully understand how search works. Google’s main purpose isn’t to function as a marketing tool to promote your product or service. Instead, it exists to gather and organize the most useful and relevant information for the user. Understanding this can help make your SEO content be more accessible and useful.

Sheetal Pinto - 9/9/2021 06:00

Search engine optimization is the process to make your digital content more visible in organic search. SEO copywriting helps deliver your web pages to your audience when they’re searching for information. SEO writers often focus on keywords, location, and other technical elements that drive search. But SEO has to go deeper than that. Today’s users want quality content. Here are 4 tips to create SEO friendly content that speaks to your audience.

Sheetal Pinto - 9/2/2021 06:00

When you go to the library, you don’t ask the librarian to tell you what to read. You want to read what interests you. In the same manner, when you create content, publish what your audience wants to read, not what you like. Okay, maybe the analogy is a bit outdated, or even alien to many of us. What library? Who goes there? Everything’s online! But you get the idea. Your customers have questions. They want answers. Here are three ways your copywriters can get ideas from your audience.

Sheetal Pinto - 8/26/2021 06:00

On average, web page views get 15 seconds or less of attention. Most people only want the information they are looking for, not everything you have to say on the matter. Optimizing your content for consumer behavior can help your business create content that consumers will engage with. Here are some tips for content writing that will grab the reader’s attention and keep them reading to the end of the page.

Sheetal Pinto - 8/12/2021 06:00

Prioritize Quality, Consistency and Frequency

"Easy reading is damn hard writing." - Nathaniel Hawthorne, American novelist and short story writer
It can take a skilled writer up to 6 hours to craft a well-written 2000-word blog post. Engaging writing takes time. Time many business owners and their teams simply don't have. Outsourcing your blog writing can be one way to generate new content without taking time away from managing core aspects of managing your business.

Sheetal Pinto - 8/5/2021 06:00

Why are you creating content? In addition to education and entertainment, content can increase brand awareness, generate leads, and establish credibility. But at its core, marketing content has the responsibility to deliver a return on investment (ROI) in the form of sales. Whether you have a brick-and-mortar location or an e-commerce store, your marketing dollars need to convert to real income. One way to find success with your content strategy is to think about your customer’s journey.