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Content Marketing Blog

Is Your Content Scary Good, Or Does It Scare Your Audience Away?

Knock, Knock!
Who’s there?
Olive.
Olive who?
Olive your content!
Your customers may never tell you that they enjoy your content, but you’ll know it when you look at the dashboard and see analytics that reveal engagement. When your audience shares content or makes comments on your site, it’s validation that they like what they see. What makes content good? Can your content scare your audience away? Let’s discuss some dos and don’ts in creating SEO content to make sure it's scary good, regardless of the season.

Do Create Original Content

If you’re going to invest in website content, don’t rely entirely on templates or stock photos to represent your brand. Be inventive to showcase your brand in your content. Use pictures of your team, your products, or even your city to promote audience engagement. Of course, there will always be a lot you want to say about your company and what you offer. But your customers don’t care about any of that. What they do care about is how you can help them survive their challenges while continuing to operate and grow profitably.  

Do Craft Your Content to Meet Your Goals

Your copywriters can create content around specific events or seasons, if that’s the brief you give them. Now, if you want them to go beyond the brief and create content that focuses on your business goals, you need to involve them in your overall vision and digital marketing strategy, where content plays a huge role. Start by deciding what you want your content to do. Then, utilize the magic of the season to craft content that will engage your audience.

Do Provoke Emotion

Use your blog content to tell a story and give your audience a greater perspective beyond just the facts. Make your reader feel something when they consume your content. It’s okay to get controversial or to use humour in your content, if it fits your brand image. Don’t just ask your audience to like or share content. Ask them to give an opinion. Create a sense of belonging in your community. Bring your customers into the conversation by asking them to share their life and their experiences, not just share your blog post.

Do Go Back to the Data

Content marketing isn’t just about putting content out on the internet and hoping that your audience comes. Use analytics to discover which content resonates with your audience and what doesn’t. Test campaigns with a content agency to determine when your audience is online and engaging with content. Use the data to drive future content creation.

Are you burdened with creating content to keep your audience engaged? You don’t have to do it all when you partner with a content agency that shares your vision and works alongside to help achieve your goals. At MintCopy, we look at your goals to make content that drives sales. We work through all the seasons, making sure your content thrills your audience in the right way. Contact us for more information.

Use our online form to get in touch. You can also follow us on FacebookLinkedIn, and Twitter to stay up-to-date with the latest content marketing trends.

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