When you think of a business strategy, do you think of a framework that gives you a sustainable competitive advantage over many years? Long term strategies like these work very well in business. However, where content marketing is concerned, you could be doing more harm than good if you are using an inflexible marketing strategy that isn’t equipped to adapt and change quickly if required.
Content marketing trends constantly evolve and move, and they can move fast! A marketing strategy that is stale, set in stone and deployed across your organisation, could be preventing you from moving with these trends and getting the best results from your content marketing efforts.
So, how do you break the mould? How do you make your marketing strategy fit your content goals?
Create and manage content-driven experiences
Instead of scaling and organizing your marketing teams based on new technologies or platforms, look to create and manage content-driven experiences for your audience.
Let your marketing support your content
To be successful, content marketers need to stop using content as a way of supporting their marketing strategy. Instead, the focus should be on using marketing as a way that supports the use of dynamic content. This will help to create better customer experiences and increase engagement. Radical view? Yes, we know it is! But if content ROI is what you really strive for, then this is the recommended way to go.
Constantly review and move forward
The winners in the content marketing race will be the ones who constantly review content-driven experiences and reconfigure their efforts. They will not let a stale “that’s the way we have always done it” marketing strategy dictate how they distribute content.
It takes some courage to break the mould if a marketing strategy has been driving your content for so long. Content really is the one thing that MUST change constantly in order to keep your audience engaged and your brand top of mind. Doesn’t it make sense for these dynamic changes to drive your marketing strategy instead?
Interested in a discussion on how to align marketing strategy with your content goals? Talk to us at MintCopy. Call 888-646-8003 or send us an email.