Do (Lots!) More with Content Marketing
There’s no feeling like writing that first blog post. It’s not easy putting down thoughts about something specific – whether it’s your professional expertise or a personal insight. Writing a blog can be a great tool to learn and grow as a marketer and content publisher online.
However, blog posts are not the be-all and end-all of content marketing. Contrary to popular belief, blogs only graze the surface of what your online content library can be. Oracle, a leader in marketing technology and cloud systems, posted a great guide to diversifying the content you share online. The infographic, posted below, highlights 12 creative ideas for posts that go beyond ‘the blog.’
Detour: Changing Direction with your Posts
Benjamin Franklin once said, “when you’re finished changing, you’re finished.” While things may not be so dire for your content marketing strategy, his point is valid here too: change is necessary to keeping your content relevant and resonant.
Changing direction can be easy when you have something to guide you. The Oracle Guide, “12 Awesome Content Marketing Ideas That Aren’t Blog Posts,” offers many useful tips. Here are a few that we’ve highlighted:
- The Two Q’s: Keep audiences engaged by using quizzes on your blog or Twitter’s Q&A feature to ask your audience content related questions. Quizzes are also a great way to segment audiences. It will help them identify their degree of knowledge on a certain subject.
- Give Charts a Shot: Charts are a great way to present dense or figure driven data in an interesting way. Online tools can help you build colourful charts, making your content digestible and approachable.
- Docs for Marks: Consider creating your post on a document, rather than directly on your webpage. Documents that can be downloaded look bigger and add more badge value to your site. And while you’re at it, try numbering your posts too, as it offers a heightened sense of quantity for your readers.
- Hidden Treasures: Embed content references, links and captions in your content. It will give your post more credibility and help your content optimization efforts. After all, who doesn’t want a higher search engine ranking?
A New Approach to Content Marketing
These are only a few of the ideas suggested by Oracle. While there are several more, it’s important to note that experimentation does not have to come guided. Do your research and explore new content ideas and strategies with your posts. Your biggest takeaway should be this: while blogging is an effective way to share your thoughts, it does not have to be the only way.
If you are struggling with new ways to create content, we can help! At MintCopy, we challenge ourselves to find innovative and consistent ways to keep your content relevant and effective. Additionally, our SEO best practices can help you improve your online ranking.