Content Marketing Blog mint

Content Marketing Blog

Educating Your Audience about the Education You Provide

Effective Content Marketing for Schools and Educational Institutions

The internet is allowing educational institutions to reach more people with programs and opportunities than ever thought possible. Parents and prospective students are looking to well-crafted content for the information they need to make some of the most important decisions in their lives. Education matters and creating content that reflects that is important.

Content marketing is designed to share a message and engage an audience using valuable, solution-centered information. Good content goes beyond the standard marketing tools and builds a real relationship with parents and students who need help choosing the best educational options available.

Content Marketing Increases Visibility for Educational Institutions

Content designed for educational institutions can increase visibility and help programs become more accessible to the people who need them the most. A good education is priceless, and everyone deserves to find a school that works for them. Written and multimedia content can connect the right audience with the right educational opportunities.  The following guidelines can help:

  • Know Your Audience: The level of education, programs, degrees, and certifications available will determine the type of consumers that the content needs to reach. Identify your target market and use content that speaks to their situations and possible educational goals.
  • Don’t Just Advertise: Copywriting is a great way to tell people how wonderful your programs are, but consumers respond better to valuable information. They want to learn something from your content. This also gives educational institutions an opportunity to demonstrate their knowledge and expertise in relevant areas.
  • Create Content with a Purpose: Deciding what the content should accomplish can help direct the topic, tone, and style for your school’s online content.
  • Engage the Audience: Encourage responses and write or create content that prompts the audience to take action. This is more than just a “call to action”; it needs to inspire them to make changes and to consider your educational programs an asset.
  • Use Infographics: Real data is hard to argue with. Designing infographics that prove the importance of educational opportunities can offer a visual representation of the benefits.
  • Use Content to Take Students through the Process: Signing up for a diploma or degree program can be intimidating and students easily feel overwhelmed. Crafting reassuring content that takes students through the entire process can make it more accessible and encourages follow-through.
  • Testimonials are Powerful: Whether the program focuses on K-12 or higher education, it’s the results that matter. Using the stories of former parents and students can help build trust with consumers and instill confidence in the educational institution.
  • Education is a Relationship: When a student starts an educational program, they are in it for the long-haul. Allow the content on the institution’s website to reflect the quality of that relationship by being transparent and giving consumers plenty of ways to contact school officials. Be prepared to answer questions using any means necessary.

Building an educational institution’s online presence through content marketing has become one of the most valuable ways to reach prospective students. Working with the professionals at MintCopy can help to maximize this value; making educational opportunities more accessible through targeted content strategies.

We can help your school, college or university build a powerful and endearing online presence with useful, share-worthy, informative content. Use our online form to get in touch today. Follow us on Facebook, LinkedIn, Google+ and Twitter to stay updated on the latest content marketing trends.

Share


Recent Posts

Sheetal Pinto - 2/21/2019 06:00

Get Your Audience to Stop Searching and Start Looking (At YOUR Content!)  

The internet is a wonderful, but inevitably addictive place. It’s common to spend hours scrolling from post to post on your smartphone, as different pieces of content fight for your attention. As content consumers, it’s interesting to take a step back and take note of what content draws us in, and what turns us away. Regardless of our reactions, all that content is vying for our attention.

Sheetal Pinto - 2/14/2019 06:00

Do (Lots!) More with Content Marketing

There’s no feeling like writing that first blog post. It’s not easy putting down thoughts about something specific – whether it’s your professional expertise or a personal insight. Writing a blog can be a great tool to learn and grow as a marketer and content publisher online.

Sheetal Pinto - 2/7/2019 06:00

More Expert Content Optimization Techniques

Last week, we covered part one of our tips on Strong Rankings for your Digital Content. As mentioned, SEO and the page ranking system are cornerstones of effective digital marketing. This week, we continue exploring some of the most important signals to consider when it comes to Google search engine optimization.

Sheetal Pinto - 1/31/2019 06:00

Digital marketing has become an essential avenue to achieve visibility and success for your business, online and offline.

Sheetal Pinto - 1/24/2019 06:00

Take a Page Out of Award-winning Songwriting Techniques

Writer Richard Bach once said, “A professional writer is an amateur who didn’t quit.” When it comes to writing and creating content, there are times when the most established writers among us feel like amateurs. While we may be experts in our fields, sharing our expertise in an engaging way requires a whole new set of copywriting skills.

Sheetal Pinto - 1/17/2019 06:00

What Works, What Doesn't

For those of you still unfamiliar with digital marketing, it’s important to understand that SEO is more than just a passing trend or an online buzz word. It’s actually one of the most efficient ways to improve website visibility across the board. Not only have we delved into the algorithms responsible for recognizing quantitative value, we’ve also discovered metrics that can do more than just measure site popularity.

One of the most popular SEO tools to date is SEM Rush, a full-service platform that offers a holistic view of UX. But, like any other tool, it does very little good if you don’t know how to use it. Even the most complete data set won’t help with content optimization if you aren’t aware of best practices for implementation. Keep reading to learn more.

Sheetal Pinto - 1/10/2019 06:00

Content Marketing Stands to Benefit!   

Socrates was an ancient Greek philosopher who is widely regarded as one of the best thinkers in human history. It’s worth doing a little research to find out more about how he contributed to modern philosophy. Although the contributions of Socrates have been largely applied to psychology and critical thinking, they can also strengthen your content marketing strategy in surprising ways.

Sheetal Pinto - 12/27/2018 06:00

It’s been a year of change in so many ways, including online for marketers. This year, we have walked through many different challenges, including changing algorithms and new ways of engaging with our technology (can we say ‘Hello, Google?’). We have also welcomed new techniques and learnings to make us better content creators, marketers and managers online.

Sheetal Pinto - 12/20/2018 06:00

Expert Tips to Use Content Marketing for Your HVAC Business!

The HVAC industry can be extremely competitive, especially during seasons with extreme temperatures. Even the most experienced technicians can lose business if they don’t know how to use content marketing to their advantage and stand out in the online world. Your HVAC company needs a well-crafted SEO content strategy to use digital material that engages, entertains, and informs your target market.

Sheetal Pinto - 12/13/2018 06:00

Effective Content Marketing for Schools and Educational Institutions

The internet is allowing educational institutions to reach more people with programs and opportunities than ever thought possible. Parents and prospective students are looking to well-crafted content for the information they need to make some of the most important decisions in their lives. Education matters and creating content that reflects that is important.