Content Marketing Blog mint

Content Marketing Blog

Educating Your Audience about the Education You Provide

Effective Content Marketing for Schools and Educational Institutions

The internet is allowing educational institutions to reach more people with programs and opportunities than ever thought possible. Parents and prospective students are looking to well-crafted content for the information they need to make some of the most important decisions in their lives. Education matters and creating content that reflects that is important.

Content marketing is designed to share a message and engage an audience using valuable, solution-centered information. Good content goes beyond the standard marketing tools and builds a real relationship with parents and students who need help choosing the best educational options available.

Content Marketing Increases Visibility for Educational Institutions

Content designed for educational institutions can increase visibility and help programs become more accessible to the people who need them the most. A good education is priceless, and everyone deserves to find a school that works for them. Written and multimedia content can connect the right audience with the right educational opportunities.  The following guidelines can help:

  • Know Your Audience: The level of education, programs, degrees, and certifications available will determine the type of consumers that the content needs to reach. Identify your target market and use content that speaks to their situations and possible educational goals.
  • Don’t Just Advertise: Copywriting is a great way to tell people how wonderful your programs are, but consumers respond better to valuable information. They want to learn something from your content. This also gives educational institutions an opportunity to demonstrate their knowledge and expertise in relevant areas.
  • Create Content with a Purpose: Deciding what the content should accomplish can help direct the topic, tone, and style for your school’s online content.
  • Engage the Audience: Encourage responses and write or create content that prompts the audience to take action. This is more than just a “call to action”; it needs to inspire them to make changes and to consider your educational programs an asset.
  • Use Infographics: Real data is hard to argue with. Designing infographics that prove the importance of educational opportunities can offer a visual representation of the benefits.
  • Use Content to Take Students through the Process: Signing up for a diploma or degree program can be intimidating and students easily feel overwhelmed. Crafting reassuring content that takes students through the entire process can make it more accessible and encourages follow-through.
  • Testimonials are Powerful: Whether the program focuses on K-12 or higher education, it’s the results that matter. Using the stories of former parents and students can help build trust with consumers and instill confidence in the educational institution.
  • Education is a Relationship: When a student starts an educational program, they are in it for the long-haul. Allow the content on the institution’s website to reflect the quality of that relationship by being transparent and giving consumers plenty of ways to contact school officials. Be prepared to answer questions using any means necessary.

Building an educational institution’s online presence through content marketing has become one of the most valuable ways to reach prospective students. Working with the professionals at MintCopy can help to maximize this value; making educational opportunities more accessible through targeted content strategies.

We can help your school, college or university build a powerful and endearing online presence with useful, share-worthy, informative content. Use our online form to get in touch today. Follow us on Facebook, LinkedIn, Google+ and Twitter to stay updated on the latest content marketing trends.

Share


Recent Posts

Sheetal Pinto - 1/13/2022 06:00

Writing SEO content requires a seamless blend of three skills to get the best results. In order to be a skilled SEO copywriter, you must be able to produce creative and engaging writing, have sufficient knowledge of the topic, and be able to use relevant keywords seamlessly into your writing. Are you at a loss on how to create informative and creative content? Here are ten tips that can be added to your copywriting cheat sheet to help you improve your SEO content.

Sheetal Pinto - 12/16/2021 14:48

To prepare for the future, we must understand the past – and this year was a lot. The pandemic continued to showcase and alter consumer behaviour. International political events further divided the world and made consumers wary and aware of the corporations with which they involved themselves. Our focus was on helping businesses become and stay relevant while understanding and using the infinite tools and powers of the internet.
Join us for a review of our blog posts over the past year and see what you can take with you into the New Year.

Sheetal Pinto - 12/2/2021 01:02

Deliver Content that Converts

As you understand more about customer behaviour, your marketing efforts can be targeted to help your audience move through the sales funnel. After all, the bottom line for any business or commercial enterprise is making money, whether your content marketing goals are to get hot leads or to build an email list. You probably have a lot of top-of-the-funnel content that is designed to get your audience interested in your products or services. Now the questions is, how do you get that visitor to seal the deal?

Sheetal Pinto - 11/25/2021 06:00

Today’s digital marketing platforms give small businesses many ways to reach out to new customers. But if you’re like most companies, you don’t have an unlimited advertising budget. You want to be savvy about using your marketing dollars. Content marketing is a great way to develop your brand and find new customers, when you’re smart about how you do it.

Sheetal Pinto - 11/18/2021 14:25

Key Content Trends to Consider  

Orbit Media Studios just released its 8th annual survey about blogging and content trends. With responses from over 1,000 bloggers, the insight they gained into the industry can help drive your blogging efforts. Bottom line—blogging is effective, but getting results isn’t easy. You’re competing against over 600+ million blogs to get attention. Here are some of the key findings from the survey that can help drive your content strategy.

Sheetal Pinto - 11/4/2021 06:39

Knock, Knock!
Who’s there?
Olive.
Olive who?
Olive your content!
Your customers may never tell you that they enjoy your content, but you’ll know it when you look at the dashboard and see analytics that reveal engagement. When your audience shares content or makes comments on your site, it’s validation that they like what they see. What makes content good? Can your content scare your audience away? Let’s discuss some dos and don’ts in creating SEO content to make sure it's scary good, regardless of the season.

Sheetal Pinto - 10/28/2021 06:00

Ever tried to read a contract prepared by a lawyer? Did you get frustrated at the legal jargon before you finished the first page? Think of that the next time you prepare website content that is full of your industry’s jargon or tech-speak. Whether you’re writing B2C or B2B content, you need to address the user to engage them with your brand. How can you avoid getting too complex without watering down your content? It’s a balancing act of planning your content marketing to make sure you have a powerful voice while keeping messaging clear and simple.

Sheetal Pinto - 10/21/2021 14:35

When you sell to other businesses, you can’t rely on the same strategies as businesses that sell to consumers. Website content for B2B companies must engage multiple decision makers at various stages along the buyer’s journey. More importantly, your B2B content must present your company’s services in stronger light than your competition’s. So, while you may have a good idea about everything you want to say, it’s critical to find out what your audience wants to know and then ensure they find it on your website, first.

Sheetal Pinto - 10/14/2021 06:00

Imagine putting up a business sign and having the city come along and take it down. Not only that, but then they put up their own sign that advertises your business. Instead of being a Mexican restaurant, you’re now labeled as a Tex-Mex cantina. Think it can’t happen? Google is updating page titles that are displayed in search results. Your SEO content could be replaced with text that Google thinks is more relevant to the user. Here’s what to know and how to avoid getting your titles rewritten.

Sheetal Pinto - 10/7/2021 14:52

On the occasion of Canadian Thanksgiving, we want to thank all of you who have supported MintCopy over the years. As our customers, writers, partners and associates, you have allowed us to continue serving the content marketing needs of various industries around the world. We could never have done this without you, and we count on your continued support into the future. We are abundantly grateful.