Content Marketing Blog mint

Content Marketing Blog

Everything You Should Know About the 2019 B2B Content Marketing Report: Part Two

Last week, we covered the first part of the Content Marketing Institute’s 2019 B2B Report. Staying on top of the latest trends and techniques is the cornerstone of effective B2B marketing; and this is a fantastic resource for both marketers and business owners alike. Keep reading for more valuable information you can use. Let your content marketing dollars go further and bring you greater ROI.

Content Budgets are Increasing

According to the report, spending on content marketing increased by 56% over the last 12 months. This reflects the value that businesses are starting to place on the use of digital content, and the trend shows no signs of slowing in 2019. Companies are starting to create budget segments dedicated entirely to content marketing in response to the results that previous campaigns have generated. There’s absolutely no denying it—the future of B2B marketing is in digital content, and savvy business owners are taking notice.

Marketers are Diversifying Content Types

Page after page of written content just will not cut it anymore. Successful content marketers are using a more diverse approach to the types of content they choose for marketing campaigns.  The most popular content types include (respectively):

  • Audio and Visual Productions
  • Written Content
  • Images and Infographics

The type of content you publish should be determined by the target market and the goods or services being sold. Every website has a goal, and the content needs to support it. Videos, webinars, podcasts, and instructional media have all become increasingly popular. Demand for written content remains consistent, as it will always be necessary to market across a wider variety of platforms. Using different tools to get your message across is essential to your marketing strategy.

Algorithms Still Dominate SEO

SEO is the foundation of marketing success. No one can make a sale if the target audience doesn’t know that the product exists. Visibility and search engine ranking are integral to B2B sales, and content marketing is proven to be the most effective vehicle to deliver results.

Staying on top of SEO changes means carefully monitoring analytics and the data generated after changes to the algorithms. This can impact both search engines and social media, making it a top priority for many business owners. Recent updates have shown that search engines are moving in a more organic direction. Natural vernacular and related terms play a large part in effective SEO. However, Google has continuously stressed value as the primary factor in climbing the ranks on the results page.

Learn More about B2B Content Marketing

Content marketing is a combination of different techniques that come together under one goal. It’s also a full-time job for professionals who already have a business to run. MintCopy can handle all your B2B content marketing needs, allowing you to focus on everything else that is critical to business growth and profitability.

Use our online form to get in touch today. Follow us on Facebook, LinkedIn, Google+ and Twitter to stay updated on the latest content marketing trends.

Share


Recent Posts

Sheetal Pinto - 2/21/2019 06:00

Get Your Audience to Stop Searching and Start Looking (At YOUR Content!)  

The internet is a wonderful, but inevitably addictive place. It’s common to spend hours scrolling from post to post on your smartphone, as different pieces of content fight for your attention. As content consumers, it’s interesting to take a step back and take note of what content draws us in, and what turns us away. Regardless of our reactions, all that content is vying for our attention.

Sheetal Pinto - 2/14/2019 06:00

Do (Lots!) More with Content Marketing

There’s no feeling like writing that first blog post. It’s not easy putting down thoughts about something specific – whether it’s your professional expertise or a personal insight. Writing a blog can be a great tool to learn and grow as a marketer and content publisher online.

Sheetal Pinto - 2/7/2019 06:00

More Expert Content Optimization Techniques

Last week, we covered part one of our tips on Strong Rankings for your Digital Content. As mentioned, SEO and the page ranking system are cornerstones of effective digital marketing. This week, we continue exploring some of the most important signals to consider when it comes to Google search engine optimization.

Sheetal Pinto - 1/31/2019 06:00

Digital marketing has become an essential avenue to achieve visibility and success for your business, online and offline.

Sheetal Pinto - 1/24/2019 06:00

Take a Page Out of Award-winning Songwriting Techniques

Writer Richard Bach once said, “A professional writer is an amateur who didn’t quit.” When it comes to writing and creating content, there are times when the most established writers among us feel like amateurs. While we may be experts in our fields, sharing our expertise in an engaging way requires a whole new set of copywriting skills.

Sheetal Pinto - 1/17/2019 06:00

What Works, What Doesn't

For those of you still unfamiliar with digital marketing, it’s important to understand that SEO is more than just a passing trend or an online buzz word. It’s actually one of the most efficient ways to improve website visibility across the board. Not only have we delved into the algorithms responsible for recognizing quantitative value, we’ve also discovered metrics that can do more than just measure site popularity.

One of the most popular SEO tools to date is SEM Rush, a full-service platform that offers a holistic view of UX. But, like any other tool, it does very little good if you don’t know how to use it. Even the most complete data set won’t help with content optimization if you aren’t aware of best practices for implementation. Keep reading to learn more.

Sheetal Pinto - 1/10/2019 06:00

Content Marketing Stands to Benefit!   

Socrates was an ancient Greek philosopher who is widely regarded as one of the best thinkers in human history. It’s worth doing a little research to find out more about how he contributed to modern philosophy. Although the contributions of Socrates have been largely applied to psychology and critical thinking, they can also strengthen your content marketing strategy in surprising ways.

Sheetal Pinto - 12/27/2018 06:00

It’s been a year of change in so many ways, including online for marketers. This year, we have walked through many different challenges, including changing algorithms and new ways of engaging with our technology (can we say ‘Hello, Google?’). We have also welcomed new techniques and learnings to make us better content creators, marketers and managers online.

Sheetal Pinto - 12/20/2018 06:00

Expert Tips to Use Content Marketing for Your HVAC Business!

The HVAC industry can be extremely competitive, especially during seasons with extreme temperatures. Even the most experienced technicians can lose business if they don’t know how to use content marketing to their advantage and stand out in the online world. Your HVAC company needs a well-crafted SEO content strategy to use digital material that engages, entertains, and informs your target market.

Sheetal Pinto - 12/13/2018 06:00

Effective Content Marketing for Schools and Educational Institutions

The internet is allowing educational institutions to reach more people with programs and opportunities than ever thought possible. Parents and prospective students are looking to well-crafted content for the information they need to make some of the most important decisions in their lives. Education matters and creating content that reflects that is important.