Content Marketing Blog mint

Content Marketing Blog

Exploring Influencer Marketing

What Can It Do for Your Business?
Digital marketing bears several differences and similarities to traditional advertising tactics. Depending on what formats and strategies you choose, you will, ideally, find a combination from both the conventional and the modern that enhance your efforts to reach new customers.

One way to broaden your audience is with influencer marketing. By connecting with those who have influence in your industry, you can build your presence online. Ultimately, this means that more people will see your content because your influential connections will aid in increasing your visibility.

How Influencers Can Help to Market Your Brand

Simply setting up a website for your business is not enough to develop your brand. In order to make your business known by potential customers, you must ensure that once they are aware of it, they remember it. Influential personalities can help you meet this objective by getting your name out there consistently.  

Here are some ways to leverage the movers and shakers in your area of interest:

  • Identify the Influencers – Before you can appeal to the people with the power to influence your audience, you need to be able to identify them. First, perform an online search with keywords that are relevant to your industry. Pay attention to the various articles that may appear in the search results. If you see posts published on major news outlets, chances are good that either the authors or the subjects of those posts have some authority in your field. Also, type the same keywords in social media search engines, and observe the conversations that you find as a result. Certain names are likely to arise repeatedly, and those names could be the very influencers you need to reach.   
  • Explore the Marketplace – You can also locate influential people through marketplaces designed for just that purpose. You can actually browse many platforms known as “influencer marketplaces.” By doing a quick search for such websites and similar tools, you will discover a wealth of resources worth using.     
  • Make Connections – Once you know who to appeal to, you will need to generate some alliances. The key is to remain transparent and honest about your intentions. You might offer to interview certain individuals in a blog post series. This gives your interviewees added exposure to your target demographics, and it costs them nothing but a little time. In return, you could request that they share the posts on their social media pages. You can link back to their websites or pages via your posts, and they can do the same for you. If you forge strong enough connections with some people, you might ask them to publish photos of themselves using your products or services, or to mention your brand when appropriate. Remember to offer to do the same for them.

One of the most convenient benefits of online content marketing is that you can often let other people market your brand for you. This is a far more cost-efficient method than paying steep prices for traditional advertising.

If you need help with your copy, MintCopy has writers who are ready to assist. In fact, our team is well experienced in creating a broad spectrum of materials. We make it our business to stay on top of the latest copywriting and SEO strategies, so you can remain focused on running your company.       

We provide the services of some of the best content writers in Toronto. Call us at 1-888-646-8003, or email us for more information. You can also reach us via our online contact form.

Share


Recent Posts

Sheetal Pinto - 7/29/2021 06:00

Something we hear quite often from clients is, “We have a creative team, so we can write our own content”. The confidence and enthusiasm are wonderful to see. But here’s what makes content creation so challenging. You can put a lot of effort and creativity into your content, but without audience engagement, it’s like cooking up a storm worthy of a banquet without any guests. The true measure of successful content isn’t what you put into it, but what your audience does with it.

Sheetal Pinto - 7/22/2021 06:00

According to eMarketer, Google Home is the most popular smart speaker in Canada, with Amazon Echo right behind. It’s estimated that almost 20% of the population used smart speakers in 2020. Even more important, voice technology is on the rise, as Media in Canada reports. Over 88% of Canadians are using voice search. If your business isn’t addressing voice search in your SEO content, you could be missing out.

Sheetal Pinto - 7/15/2021 06:00

Imagine yourself in a real-life social situation. Will you stand around and talk to others in the room even if they aren’t listening or seem bored and disinterested? Umm, awkward. It’s no different in the online world, but many of us don’t realize it. If your Facebook posts are talking but nobody is listening, your social content is not doing a very good job.

Sheetal Pinto - 7/8/2021 06:00

What if there was a way to position your brand as authoritative? What if your content could provide social proof? What if you could show your customers how successful you are at helping other customers? The winning solution in your content strategy is case studies. You can accomplish 3 key content marketing goals with case studies—build credibility, generate interest, and encourage conversion.
Case studies capture stories of how your brand solved a problem for a real person or business. A case study lets you paint a picture through words to make your business shine. Your customers’ success stories are just waiting to be told. A case study is a valuable content piece in which readers can see themselves getting results.   

Sheetal Pinto - 6/24/2021 06:00

Recognizing the value and importance of content marketing, you’ve decided you need help. Professional copywriting delivers the results you want. So, you’re now looking for a content agency. There’s no shortage of options. Sifting through the different agencies in a simple online search can be time consuming. You need a plan to find the one that fits your needs and is up to speed on the latest content best practices.
Here are four questions you can ask to help you sort through the field to find a content agency that will drive results.

Sheetal Pinto - 6/17/2021 06:00

Small business owners wear a lot of hats. As an expert multitasker, you’ve probably learned that there are times when you can manage two or three things at once. Then, there are those jobs that need your full focus. We are thinking, bookkeeping, inventory, and content editing and proofreading. If you’re involved in both creating and posting content, wearing both hats at the same time can cause confusion in the final output. With years of experience creating content for a range of industries, here are proven tips from our SEO copywriters for editing content and then proofreading content; because they aren’t the same thing.  

Sheetal Pinto - 6/10/2021 00:00

In the lean, mean structure of smaller businesses, in-house copywriters often don’t specialize in copywriting. It’s just one of many hats they wear as part of their overall duties. Creating high quality digital content isn’t easy. Consumer behaviours change, Google’s algorithms change, search trends change, and all of this means content must adapt. Copywriters who work on their writing skills and keep up with the user experience will be more effective. Here are four tips from great novelists that can take your content writing to the next level.

Sheetal Pinto - 6/3/2021 13:19

Thirty years ago, we were using desktop-based PCs with dial up connections. Today, smartphones fit in the palm of our hands, allowing us to be connected from literally anywhere in the world. Wearables go a step further; you just strap a smartwatch on to your wrist and it packs a punch. People consume content differently, too. Instead of reading long documents, most people skim content for quick answers. Your content strategy must keep up with your audience. Using pillar pages and cluster posts to organize content is an efficient approach that benefits your readers and your SEO rankings. And oh, your writers will thank you profusely, too!

Sheetal Pinto - 5/27/2021 06:00

You are an expert in your field, which gives you a lot of credibility and authority when creating content for your business. You don’t have to be a copywriter to share your story. You simply have to know how to tell it to your reader. Here are some of our best tips to help you create high-quality website content.

Sheetal Pinto - 5/20/2021 06:00

Search engines organize content to help users find information easily. As people get increasingly adept at using online search, the rules for indexing and ranking content keep adapting to accommodate user trends consumer behavior. It’s no longer enough to have backlinks and keywords, two of the main elements in SEO. Your content must stand out by being relevant and engaging to the reader. As the top search engines change their algorithm to reward high-quality content, it’s your chance to set your site up as one that people love.