Content Marketing Blog mint

Content Marketing Blog

Exploring Influencer Marketing

What Can It Do for Your Business?
Digital marketing bears several differences and similarities to traditional advertising tactics. Depending on what formats and strategies you choose, you will, ideally, find a combination from both the conventional and the modern that enhance your efforts to reach new customers.

One way to broaden your audience is with influencer marketing. By connecting with those who have influence in your industry, you can build your presence online. Ultimately, this means that more people will see your content because your influential connections will aid in increasing your visibility.

How Influencers Can Help to Market Your Brand

Simply setting up a website for your business is not enough to develop your brand. In order to make your business known by potential customers, you must ensure that once they are aware of it, they remember it. Influential personalities can help you meet this objective by getting your name out there consistently.  

Here are some ways to leverage the movers and shakers in your area of interest:

  • Identify the Influencers – Before you can appeal to the people with the power to influence your audience, you need to be able to identify them. First, perform an online search with keywords that are relevant to your industry. Pay attention to the various articles that may appear in the search results. If you see posts published on major news outlets, chances are good that either the authors or the subjects of those posts have some authority in your field. Also, type the same keywords in social media search engines, and observe the conversations that you find as a result. Certain names are likely to arise repeatedly, and those names could be the very influencers you need to reach.   
  • Explore the Marketplace – You can also locate influential people through marketplaces designed for just that purpose. You can actually browse many platforms known as “influencer marketplaces.” By doing a quick search for such websites and similar tools, you will discover a wealth of resources worth using.     
  • Make Connections – Once you know who to appeal to, you will need to generate some alliances. The key is to remain transparent and honest about your intentions. You might offer to interview certain individuals in a blog post series. This gives your interviewees added exposure to your target demographics, and it costs them nothing but a little time. In return, you could request that they share the posts on their social media pages. You can link back to their websites or pages via your posts, and they can do the same for you. If you forge strong enough connections with some people, you might ask them to publish photos of themselves using your products or services, or to mention your brand when appropriate. Remember to offer to do the same for them.

One of the most convenient benefits of online content marketing is that you can often let other people market your brand for you. This is a far more cost-efficient method than paying steep prices for traditional advertising.

If you need help with your copy, MintCopy has writers who are ready to assist. In fact, our team is well experienced in creating a broad spectrum of materials. We make it our business to stay on top of the latest copywriting and SEO strategies, so you can remain focused on running your company.       

We provide the services of some of the best content writers in Toronto. Call us at 1-888-646-8003, or email us for more information. You can also reach us via our online contact form.

Share


Recent Posts

Sheetal Pinto - 6/13/2019 06:00

5 Ways to Make Your Content Share-Worthy

In 1994, the first blog was published on the internet. It was created by Justin Hall, an American college student, and it wasn’t called a blog – just a personal homepage.1 25 years later, there are thousands of active blogs on the internet. Amidst this saturation of work, it can be daunting to ensure your content hold its ground.

Sheetal Pinto - 6/6/2019 06:00

Making Content Marketers Better Managers

When a sports team wins a big championship, the success is credited to two major factors: the players and the coach. One could argue that a team is only as good as the direction they’re given. That’s why, it’s no surprise that the best coaches in NBA, NHL and the MLB are loved by their teams. Whether they’re coaches, mentors or simply managers, regardless of your field of expertise, the person responsible for giving direction and instruction has a pivotal job on their hands.

Sheetal Pinto - 5/30/2019 06:00

Give Your SEO Strategy A Shot in the Arm

There’s a lot that goes into an effective SEO strategy: from quality to consistency, relevance to speed. For many people, the latter comes as a surprise. It often feels like a waiting game once you’ve uploaded your content, sitting patiently as your ranking slowly increases for weeks on end. That’s frustrating – after all, having your content earn top rankings shouldn’t feel like a marathon.

Sheetal Pinto - 5/16/2019 06:00

Effective Methods to Improve Your Writing Style

Let’s face it: being an expert in your field does not make you an expert at writing about it. Even for the best writers, creating a variety of content on a continuous basis can be a challenge. For marketers who don’t consider writing their strongest suit, the task seems outright daunting.

Sheetal Pinto - 5/9/2019 06:00

Content Marketing Tips for the Healthcare Industry

It often feels like everyone’s an expert when it comes to their health. From new research and startling statistics to passed-down wisdom, there seems to be no single right way to take care of your health. The internet plays a pivotal role here since 80% of all internet users will search health-related queries online.1 And, however small or unique the scenario, there’s always an answer out there.

Sheetal Pinto - 5/2/2019 06:00

Taking Your Blog Up a Notch

Fellow Bloggers: You’ve taken the leap. Now, it’s time to swim!
Last week, in our Step by Step Guide to Start Blogging, we talked about getting started on your blog. Here, we’ll continue to expand on those methods and add a few new insights to your plate. As new bloggers, you may have learnt a few things on your own already. We’ll break down concepts like SEO and rankings, and help your expertise reach the right audience.

Sheetal Pinto - 4/25/2019 06:00

Blogging 101

In the world of content marketing, starting a blog feels like a rite of passage. As any marketer will attest, there's a saturation of different blogs out there: from lifestyle to education, recipes to fan clubs. They all understand the biggest benefit of blogging: having a podium to share your business offering and expertise.

Sheetal Pinto - 4/18/2019 06:00

B2B Content CAN Be Funny

As a rule of thumb, B2B marketing should avoid certain false steps or ‘faux-pas.’ The list includes attributes like being vague, presumptuous, or ill-researched. But somewhere along the way, marketers added "humorous"" to that list. Why?

Sheetal Pinto - 4/11/2019 06:00

Humour in Content Marketing

"Why did the SEO expert cross the road? To get hit with traffic!"1

For years, humour has been used in literature and content to engage audiences. From Shakespeare to Einstein, many notable figures in history used humour as a means to relay complicated or niche messages.

As any marketer will attest, incorporating the basic tenets of content marketing can make your content seem dry or taxing to read. Infusing humour into your writing can keep your readers interested to read, share, and comment upon.

Sheetal Pinto - 4/4/2019 06:00

Content Marketing Strategy Powered by Data and On-Page SEO Tools

A marketer’s dream is to develop meaningful connections with their audience. As we’ve examined in previous blog posts, connections can be established through good quality content and smart SEO integration. Like every other field in the world today, content marketing also relies on one, often forgotten aspect of decision making: data.