Content Marketing Blog mint

Content Marketing Blog

Finding the Light Bulbs in Your Content Marketing Calendar

Creating good quality content is often the easy part. For most of us, the problem is usually finding the right idea, coming up with compelling titles and headlines and determining the right hook that will set your content apart from the millions of other pieces put out all over the web every day. As Stephen King said about writing, “The scariest moment is always just before you start.”  

It’s a little bit like composing music—once you have the melody in your head, you can start to work on the arrangement—but that first thought has to be inspired by something or someone or some special moment. Just as it is difficult for a musician to write a piece of music on demand, coming up with an idea to fit into your content marketing calendar can also be tough. Moreover, while a musician doesn’t have to write tons of music every day, a content marketer has to keep up a steady flow of high quality content daily. How do you accomplish that?

Light Bulb Moments—“Aha, Now There’s A Great Idea!”

Unfortunately we can’t just sit around waiting for that light bulb moment, but what we can do is jumpstart it. Mentally prepare to give ourselves the best chance of that productive ‘ping’. Put some electricity in the system to bring that content light bulb to life.

So what can you do to help yourself come up with great content ideas?

  1. Magic of the morning – Have you noticed that your best ideas usually come to you when you are least expecting them? How often has a spark lit up in your head when you are in the shower or brushing your teeth or on the bus to work? A good time to welcome an idea is after a period of mental relaxation, such as sleep, or after doing something equally mentally distracting. The trick is to stop actively looking for the idea and it will come to you. A simple game of Scrabble may get you started. Or pulling weeds in your backyard could set you thinking. 
  2. Brainstorm – The problem with allowing ideas to flow freely is that your brain can quickly get filled up with ideas that don’t work. Write down the issue that you are trying to solve (for your audience) and empty your brain of ideas. While you may reject the majority, there is likely to be a little gem hidden in there somewhere which can be developed into a big idea. As Ernest Hemingway said, “The first draft of anything is shit.” So accept that and keep going!
  3. Several bad ideas = 1 great idea – Sometimes it’s easier to know what we don’t want, often more than what we do. By writing down your bad ideas and answers, the mist will gradually clear about what you DO want. As the parameters narrow, that new, great idea will begin to form perfectly inside your head.

The key to continually coming up with great content ideas is finding a way to release your creativity. While it isn’t always possible on demand, by nurturing your creativity and finding a way to jumpstart that light bulb, you can feed your content marketing calendar with ideas that have the highest potential for sparking content your audience will love. Here is a wonderful presentation with lots of useful tips on how to produce good content ideas.   

Is your content marketing strategy at a point where ideas are getting stale? Does your content marketing calendar look dull and uninteresting? Talk to us at MintCopy. Call us at 888-646-8003 or send us an email.

Share


Recent Posts

Sheetal Pinto - 5/6/2021 06:00

The age-old question of which comes first, the proverbial content chicken or the SEO egg? We don’t have to debate this issue. The answer is easy. It doesn’t matter which came first. What matters is how we balance content quality and readability with SEO best practices. The key is to deliver relevant information for customers in a user-friendly package while making sure the search engine bots evaluate and rank your content for search visibility. Complement your content strategy with your SEO strategy cohesively instead of thinking of them as two separate entities.  

Sheetal Pinto - 4/29/2021 06:00

SEO and content marketing can seem technical and complicated, at least at first glance. With so many variables for determining ranking, you could get lost in an algorithmic forest. Instead of putting your focus on the technical details, focus on your audience and what your reader wants. Your content will have better quality and be more consumable and shareable by the user. Subscribing to content best practices keeps your website on the forefront of SEO for organic ranking. Here are three things you should be including in your current content plan.

Sheetal Pinto - 4/22/2021 06:00

Most people will not think about insurance as the most exciting topic when it comes to content, but Progressive made insurance more personal with their mascot, Flo. Geico brought in a gecko as an unconventional way to discuss insurance with customers. Liberty Mutual introduced LiMu Emu and Doug to spread the word that you can get customized coverage. These insurance businesses found a way to create interest and a narrative around insurance that makes people pay attention. Your insurance agency can take your content strategy up a notch through these tested and proven techniques that serve your customers.

Sheetal Pinto - 4/15/2021 06:00

Think of content marketing like a first date. If all you do is talk about yourself, you’re unlikely to get a second date. People aren’t primarily reading your content to get to know your company. Your audience is trying to solve a problem or get insights into a subject that is of genuine interest to them. The conundrum is that to ensure your content is consumed and appreciated, you must have a well-planned SEO strategy. To get content that meets your SEO needs, you need a content strategy and a way to convey that plan and its objectives to the copywriter. 

Sheetal Pinto - 4/8/2021 06:00

The best lawyers and politicians know that to persuade others, there are three elements of persuasion – ethos, pathos, and logos. Ethos refers to your character and believability. Pathos is the emotional aspect of your argument. Logos refers to the logic or reason of your statements. When you weave the three elements together well, you can persuade your audience to take action. Use the power of ethos, pathos, and logos to increase the effectiveness of your content marketing.

Sheetal Pinto - 4/1/2021 06:00

Having a strong content strategy builds your school’s reputation, attracts new students and brings your community together. It may even encourage alumni to donate and support your school in many ways.  The challenge is bringing together many departments and goals while having an engaging website and keeping up with social media. To be successful, it’s important for modern-day schools to be active online and on social media. Your school can also differentiate itself through an engaging online platform.

Sheetal Pinto - 3/25/2021 06:00

How Content Marketing Can Help Your Charity

Content marketing is often geared toward selling products or services. So, when your organization is a charity, it’s easy to think that content marketing doesn’t have to be part of your marketing plan. If you’re trying to build an online presence, you need a content strategy just as much as any for-profit business. Putting the right information in front of your audience gives you the opportunity to reach your community more effectively.

Sheetal Pinto - 3/18/2021 06:43

Communication is a two-way street. We share our message to get a response. How often do we forget to listen to the response? In our daily scramble to create new content, we often forget about checking to see what our audience thinks. We get so focused on Google rankings that we neglect our real audience – the customer. Creating an atmosphere in which you listen to feedback and reviews from your customers gives you a chance to let your customers know how much you care. Plus, it opens the door to some exciting opportunities in your content marketing strategy.

Sheetal Pinto - 3/11/2021 06:00

Burger King may have had good intentions with it’s 2021 campaign for International Women’s Day, but it’s tweet “women belong in the kitchen” came off as sexist. Although it is true that women make great chefs, the historical context of the phrase brought negative publicity to the popular burger chain. The campaign was a flop and goes to demonstrate the power of thoughtfully crafted content. You can use your content to show you value gender equality, provided you do it right. 

Sheetal Pinto - 3/4/2021 00:00

You’ll Find An Enthusiastic Audience in Exchange!    

Entrepreneurs cultivate discipline. It takes a lot of grit to get up every day and punch the clock without a boss looking over your shoulder. Most small business owners have their must-do list of things that have to get done, regardless of feelings and inspiration. Sadly, content marketing often gets relegated to that have-to-do chore list. It’s typically done out of discipline instead of enthusiasm. Gordon Parks, photographer, film director, musician, writer, and co-founder of Essence magazine, said, “Enthusiasm is the electricity of life. How do you get it? You act enthusiastic until you make it a habit.” If you’ve lost your joie de vivre in your content creation, here are some ways to find it again.