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Content Marketing Blog

Freshening Up Your Content Marketing Strategy

Three Tips to Clean Up Your Content
2016 seems to be flying by at a break-neck pace. With the first quarter of the year behind us and spring springing all around, now is a great time to review your content marketing strategy and revise your approach for the rest of the year.

If you are looking to clean up your content and check in to see if your strategy is performing where it counts, take these three easy steps recommended by Brafton and streamline your strategy for the year:

  1. Revisit Your Goals: You spent time outlining your benchmarks for the year, so now is the time to use them. Turn your Q1 data into actionable insights and see how your goals lineup or diverge from your results. Maybe you were unrealistic about increasing web traffic, or perhaps CTA performance slipped off the priority list. Do a reality check to see where you stumbled and where you soared, in order to make changes for more consistent results.
  2. Change in Moderation: Change is good, but if you are already meeting or exceeding your targets, don’t feel bad leaving something alone! If the content you posted three months ago is getting more traction now, just let it be. Giving your content time and space to find its audience isn’t a bad thing, so don’t think that inactivity is necessarily a step away from progress.
  3. Take a Chance: Taking calculated risks is fantastic, especially in this first half of the year. You have the rest of the year ahead of you to adjust, if required. Taking a few chances on new content types or channels can help inspire your team and may pleasantly surprise you with an effective new option for the future.

Does your content strategy spring cleanup point to a need for greater volume of content? Do your website pages require updating? Is your blog content suffering from too much repetition? Are your social media profiles looking stale and need an infusion of fresh, quality social updates?

MintCopy Inc. provides digital copywriting that is high quality, well-researched and tailored for your audience. Call us today at 888-646-8003 to tell us about your company’s content marketing challenges and we can help you start publishing quality digital marketing content. You can also send us an email to learn more about our services.

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