How One Company Improved Leads by More than 90%
Lead generation is top of mind for many marketing and sales executives and digital channels are critical for developing leads and finding prospects. But is your marketing content performing as strongly as it could?
Marketing Experiments has revealed how one company was able to increase their lead generation by a whopping 96% using just a few simple content marketing techniques.
Here’s how you can mimic their success and start leveraging your website content:
- Get Relevant Images: Use images that connect to the story you are telling, the customer you are speaking to and/or graphics that illustrate the problem or solution you are offering.
- Make it Easy: Remove excess form fields to remove barriers for the customer.
- Emphasize Them: Use customer-centric copy that clearly states values and benefits.
- Increase Confidence: Use language and iconography to communicate security, especially surrounding personal information.
- Own Outcomes: If you are talking about your company, ensure it is in the context of your customer’s experience.
If you need assistance optimizing you website content to increase online lead generation, contact MintCopy today. We can help you produce customer-centric copy and SEO content that supports your key business objectives and delivers results. Come to us for all of your content marketing needs, from press releases to PPC ad copy, and more.
Hire the best SEO copywriters in Mississauga, Toronto and across Canada to increase the impact of your content. Call MintCopy at 888-646-8003 today or send us an email to find out how quality copywriting can support your marketing and sales goals.