Content Marketing Blog mint

Content Marketing Blog

Getting Ready to Reopen Your Business?

Make Sure Your Email Marketing Content is Ready Too!

If your business is getting ready to reopen as coronavirus restrictions lift, you’ve got a lot of things to consider. Being proactive can save you some steps and protect your brand’s image under the new normal. As you’re buying more sanitizer and cleaning supplies, getting inventory ready and confirming details to reopen your onsite business, make sure to check your digital marketing status. Emails that aren’t sensitive to customers or provide tone-deaf communications can embarrass your business and reduce your response rate. Your audience is being bombarded with emails about COVID-19. Keep your message from being deleted in an over-crowded inbox by getting your digital marketing strategy in order before you reopen.

5 Tips for Effective Email Communications During COVID-19  

You want your subscribers to engage with your email instead of simply deleting it. Here are our tips for successful reader engagement.

Only Provide Genuinely Helpful Information

Think about your customer when you’re developing an email message. What do your subscribers need to know? Determine what information you can provide that is relevant to their needs. Be honest about your limitations and capabilities. Customers are more understanding now, but they want to know the truth of the situation.

Make Emails Easy to Read Through

Most people just skim emails these days. Sending a solid wall of plain text that is unformatted may be skipped over. Use titles and bullets to outline key points. Break up long paragraphs with images that fit the tone of the pandemic. Better yet, provide links to offer more in-depth information instead of using long blocks of text. Keep your email concise and succinct.

Run Promotions with Caution

The marketing landscape has changed under COVID-19. Overt advertising was already on the decline prior to the pandemic. Consumers want practical, relevant information rather than a sales pitch. As you reopen, you need to consider the new normal. Running a promotion as you did last year may backfire. Supply chains have limited inventory. Customers may be leery about “urgent” deals.

Give Customers an Option to Respond

Let customers know that you want to listen to their needs. Provide a way for customers to contact you within the email. Ask customers what they want to hear about and how your brand can help them. This can help you better understand what kind of content you need to be sending out right now. You might get new ideas for your content strategy, too.

Check Your Existing and Planned Campaigns

Many businesses set up marketing campaigns months in advance. Make sure what you’re sending out is in alignment with current guidelines and restrictions. You don’t want a big email blast going out that suggests neighborhoods enjoy a summer BBQ party under the current guidelines!

Get the Word Out that You’re Reopening

Use your digital channels to make announcements about your business. Although we don’t know when the pandemic will pass, it’s never too early to start thinking about what the future looks like for your business. Your audience is interested in seeing how your business is managing this crisis and what it will be doing when you reopen.
If you’re overwhelmed with your digital marketing efforts, talk to the content marketing experts with MintCopy. We have a team of SEO writers and marketing specialists that can help you guide your efforts as you reopen. Let us help you prepare an email marketing strategy that connects your audience with your brand. 

Use our online form to get in touch. You can also follow us on FacebookLinkedIn, and Twitter to stay up-to-date with the latest content marketing trends.

Resources

Share


Recent Posts

Sheetal Pinto - 2/18/2021 06:00

When Customers Are Seeking Help, Stop Selling!

Chatbots are becoming more mainstream as more businesses embrace the technology as part of their online presence. To maintain your brand’s identity and to avoid pushing customers away, your business can’t afford to leave your chatbot content strategy to chance. Here are our best tips for creating a chatbot that eases up your time by delivering relevant information to your customers.

Sheetal Pinto - 2/11/2021 06:00

Promote Your Employees So they Can Promote Your Brand

Akio Morita, co-founder of Sony, said, “I emphasize this—no matter how good or successful you are or how clever or crafty, your business and its future are in the hands of the people you hire.” Your employees are the foundation of your brand. Showcasing your team members and introducing them to your audience creates relationships with customers. Don’t make your “About Us” page an afterthought. Use the “Our Team” page to make your brand more personal.

Sheetal Pinto - 2/4/2021 06:00

That Should Be Your Goal when You Write Content with Empathy

Consumers are bombarded with content. It’s not just text-based content like blog posts and web pages. It’s estimated that over 95 million photos and videos are shared every day on Instagram. Over 500 million Tweets are posted each day. The average office worker receives upwards of 120 emails per day. Making your content stand out is getting more difficult by the day. Creating content that resonates with your audience is even more challenging. When a reader reads your blog or email, what is the takeaway? If you can’t make them remember the words, you can leave them with a feeling that you understand their needs. Empathy is a powerful weapon in the content toolbox.

Sheetal Pinto - 1/28/2021 06:00

Here's a Checklist of 7 Dos and Don'ts

A decade, or even two decades ago, they might have seemed like a task that only the highly experienced publishers took on. Today, eBooks are on trend as a marketing tool, and many content marketers are using them very successfully. You don’t have to be a big company or one with deep pockets to venture into this type of content writing.  Once you write an eBook, you have an asset in your content marketing toolbox that you can use for a long time. It’s like trying to bake a cake for the first time—it looks hard because the recipe has so many steps, but once you get started, it’s not that difficult. And you may end up wanting to bake again, frequently! If you’re writing your first eBook, here are some tips that can help you be more successful.

Sheetal Pinto - 1/21/2021 06:00

Who’s your favorite Superman? Is it Christopher Reeve, Dean Cain, or Henry Cavill? If you’re like many Superman aficionados, you may not have a favorite. You enjoy them all on their own merits. Each rendition of Superman brought a new facet to the character. Content is much like those favorite characters who we keep bringing back.

Sheetal Pinto - 1/14/2021 14:27

Most businesses don’t have an infinite marketing budget, so it’s important to focus on smart content marketing. In creating a strategy, you can put your marketing dollars toward the most effective methods to increase your audience and boost sales. Here are five more content marketing ideas that you can use on a budget to see how your customers respond.

Sheetal Pinto - 1/7/2021 06:00

As we enter 2021 with innovative ideas and new opportunities in entrepreneurship, let’s take a look at how content marketing can lead to new customers, even if you don’t have a huge budget. The key is to get a content strategy and build your content vault as you grow your business. Here are five ideas you can build into your marketing plan to reach out to your audience.

Sheetal Pinto - 12/22/2020 13:24

As you look forward to your 2021 content strategy, look back at the roller coaster of 2020. This year—make no mistake—it was a pandemic that altered consumer behavior, forcing marketing teams to pivot their content plans. #BlackLivesMatter put the focus on minority businesses and diversity. Our focus was on helping businesses stay relevant while maximizing their online presence.

Sheetal Pinto - 12/17/2020 06:00

With everything going on in the world, you may be wondering if people care about grammar and spelling on your website and social media channels. Here’s the thing—people now have more time to notice errors in online content. Smashed Media estimates that “grammatical mistakes on websites can reduce sales by up to 50%.” Quality Logo Products reports that 42.5% of over 1,000 social media users who were surveyed about spelling mistakes would not purchase goods on websites that had misspellings. It’s not as though your audience comprises of language experts and schoolteachers, but consumers want to see that your brand cares about the details, even the seemingly unimportant details like grammar and spelling in digital content. To support your busy team of in-house writers, consider hiring an experienced SEO copywriter who can play the role of a content editor.   

Sheetal Pinto - 12/10/2020 06:00

Even if you can’t afford to hire a bunch of people to manage online content, you can support your team with a strategic plan to produce high quality content. Here are the best ways to develop the potential of your content marketing team, regardless of size.