Content Marketing Blog mint

Content Marketing Blog

Give Your Content Marketing Strategy a Shot in the Arm with Pillar Pages

Pillar pages, also known as cornerstone pages, are the absolute pinnacle of content consolidation for websites and brands who want to offer their readers and potential customers something more than just information. The basic definition of a pillar page is a resource guide that gives an overview of everything available in the body of your website. One glance at this page should create a sense of value and confidence in the content being offered.

Developing Effective Pillar Pages for Content Marketing Success

When you research anything online, the top results will usually be comprised of SEO friendly websites that contain a completed pillar page. The more well-organized categories that page can present at a glance, the more likely the reader is to spend an extended period of time there—reducing the bounce rate and increasing your ranking. Developing a viable pillar page involves the following:

  • Choosing a Primary Head Term: This will be the keyword(s) that are included in the H1 meant to improve the page’s SEO ranking. The head term will usually need to be well researched and be one or two words that are frequently typed into the search bar. Think of this as the initial gateway into your pillar page. Make sure to include this in your HTML language and to test the term for its initial ranking prior to building a page around it.
  • Choose Complimentary Core Topics: From that initial head term, branch out into a number of related core topics that your website covers in depth. Link each of these topics to content contained within the rest of the website. It’s almost like a buffet of valuable information that the reader can browse.
  • Funnel Your Broader Topics into Your Primary Content: Connect these core topics to their corresponding information and sources. This can generate interest in recurring blog posts and other valuable content that is produced by your company and hosted on your website. This is the content that should change the most, creating an increasing level of instructional and informational value.

This type of deconstruction simplifies the daunting task of improving your SEO ranking and provides you with a cohesive plan for your overall design.

Don’t Underestimate the Power of Keywords

The first step towards any successful pillar page is the research and implementation of keywords. These are the words that increase visibility and that tie the entire page together. All of this can seem overwhelming for those who aren’t sure how to navigate SEO and other specialized content marketing tactics.

Reach out to MintCopy for more information on what we can do to help. Our SEO copywriters have years of experience building successful online content for companies aiming to develop a distinct edge over competitors.

Use our online form to get in touch today. Follow us on Facebook, LinkedIn, Google+ and Twitter to stay updated on the latest content marketing trends.

Share


Recent Posts

Sheetal Pinto - 5/16/2019 06:00

Effective Methods to Improve Your Writing Style

Let’s face it: being an expert in your field does not make you an expert at writing about it. Even for the best writers, creating a variety of content on a continuous basis can be a challenge. For marketers who don’t consider writing their strongest suit, the task seems outright daunting.

Sheetal Pinto - 5/9/2019 06:00

Content Marketing Tips for the Healthcare Industry

It often feels like everyone’s an expert when it comes to their health. From new research and startling statistics to passed-down wisdom, there seems to be no single right way to take care of your health. The internet plays a pivotal role here since 80% of all internet users will search health-related queries online.1 And, however small or unique the scenario, there’s always an answer out there.

Sheetal Pinto - 5/2/2019 06:00

Taking Your Blog Up a Notch

Fellow Bloggers: You’ve taken the leap. Now, it’s time to swim!
Last week, in our Step by Step Guide to Start Blogging, we talked about getting started on your blog. Here, we’ll continue to expand on those methods and add a few new insights to your plate. As new bloggers, you may have learnt a few things on your own already. We’ll break down concepts like SEO and rankings, and help your expertise reach the right audience.

Sheetal Pinto - 4/25/2019 06:00

Blogging 101

In the world of content marketing, starting a blog feels like a rite of passage. As any marketer will attest, there's a saturation of different blogs out there: from lifestyle to education, recipes to fan clubs. They all understand the biggest benefit of blogging: having a podium to share your business offering and expertise.

Sheetal Pinto - 4/18/2019 06:00

B2B Content CAN Be Funny

As a rule of thumb, B2B marketing should avoid certain false steps or ‘faux-pas.’ The list includes attributes like being vague, presumptuous, or ill-researched. But somewhere along the way, marketers added "humorous"" to that list. Why?

Sheetal Pinto - 4/11/2019 06:00

Humour in Content Marketing

"Why did the SEO expert cross the road? To get hit with traffic!"1

For years, humour has been used in literature and content to engage audiences. From Shakespeare to Einstein, many notable figures in history used humour as a means to relay complicated or niche messages.

As any marketer will attest, incorporating the basic tenets of content marketing can make your content seem dry or taxing to read. Infusing humour into your writing can keep your readers interested to read, share, and comment upon.

Sheetal Pinto - 4/4/2019 06:00

Content Marketing Strategy Powered by Data and On-Page SEO Tools

A marketer’s dream is to develop meaningful connections with their audience. As we’ve examined in previous blog posts, connections can be established through good quality content and smart SEO integration. Like every other field in the world today, content marketing also relies on one, often forgotten aspect of decision making: data.

Sheetal Pinto - 3/28/2019 00:00

Your Guide to Using Search Intent

Search Intent, also known as keyword intent, is a way to optimize your content to attract more qualified leads through search engines. People search, process, and use the results of their online searches differently based on their goals (whether that is to buy a product or just gain more information). It is, therefore, essential for digital marketers and businesses that use SEO to understand and optimize their keyword usage according to what their target audience usually searches for.

Your mission as digital marketers is to ensure that if your product or service is what the consumer is looking for, their search leads them to you!

Sheetal Pinto - 3/21/2019 06:00

Creating good quality content is time-consuming and takes a lot of creative energy. However, a constant stream of content is essential to establish and maintain your position of authority in your market. Ongoing content marketing drives engagement and awareness for your business, brand, or agency.

Sheetal Pinto - 3/14/2019 06:00

Committing to A Long-Term Content Marketing Plan

If you asked the average person about digital content marketing 10 years ago, they might have shrugged and written it off. Content marketing used to be reserved for big companies trying to appeal to a new generation online. Today the online landscape is very different: companies big and small have websites, blogs and social media channels. Having a presence isn’t enough: to be successful online, you need a sound content marketing plan with measurable return on investment.