Content Marketing Blog mint

Content Marketing Blog

Are You Prepared for Google's Mobile-Friendly Ranking Algorithm?

As the day to the official rollout of Google’s new mobile-friendly algorithm draws nearer, webmasters who are aware of this are scrambling to update their websites. Announced in early March 2015 and popularly dubbed as the ‘Mobilgeddon’, the new algorithm will come into effect on April 21 to rank mobile-friendly websites higher than those that are not. Worse still, sites that are not up to speed will be penalized. We could potentially see thousands of sites drop off the search engine’s results pages! Scary thought…and it’s a very real one.   

In its recent Google+ Hangout organized to answer key concerns and questions about this change, Google revealed the following:

  • Official rollout will begin April 21 and should be implemented globally in the next few days following this.
  • It does not matter if your website appears “okay” on mobile devices or not. If it is not designed specifically for mobile devices based on over 200 criteria, your website will suffer on mobile search rankings.
  • This algorithm affects only mobile device search listings and not desktop searches. (So if your target audience lives under a rock, does not use mobile devices and will only use a desktop computer to search for you—then you’re safe…but only for some time. If your site is penalized for mobile-unfriendliness for too long, it will also affect your ranking based on desktop searches in the long run.)

How Do You Check for Mobile-Friendliness?

The easiest way to check if your website is considered mobile-friendly by Google is by checking if your web pages have the ‘mobile-friendly’ gray label on live mobile searches. Apart from this, you can use Google’s Mobile-Friendly Test. The benefit of this tool is that if your web pages do not pass the test, Google will give you reasons why and point out the steps you can take to make them more mobile-friendly. The most common reasons for failing the test are: the text on the pages is too small, links are placed too close, or the mobile viewport isn’t set. However, there are many other factors that determine your site’s mobile-friendliness, including the quality of content. Apply common sense—think about how a mobile user may type a search query and optimize your content accordingly. You can also do your keyword research the same way to include only mobile queries for a particular keyword.  

Don’t Make these Mistakes On Your Mobile Site

Google has compiled a list of commonly made mobile mistakes that webmasters can check for in the lead up to the April 21 launch.

A few critical steps to ensure that your website isn’t affected are:

  • Ensure that the mobile version of your website is active and functional, and of course, using responsive design.
  • See that Google’s bots can access your website: unblock them today!
  • Since the new algorithm will be applied on a page-by-page basis, check each webpage for compliance.

With over 80% of Internet search users owning a smartphone, and 48% of people starting their mobile research through search engines (Mobile Marketing Statistics 2015), it was only a matter of time before Google responded to these changing dynamics. As the importance of mobile user experience increases, Google is demanding that websites either jump on board or risk falling lower on mobile rankings.

Where will your website stand when Google’s Mobilgeddon is released? Need help to get your mobile content ready for this next big change? Give us a call at 888-646-8003 or send us an email.

Share


Recent Posts

Sheetal Pinto - 1/13/2022 06:00

Writing SEO content requires a seamless blend of three skills to get the best results. In order to be a skilled SEO copywriter, you must be able to produce creative and engaging writing, have sufficient knowledge of the topic, and be able to use relevant keywords seamlessly into your writing. Are you at a loss on how to create informative and creative content? Here are ten tips that can be added to your copywriting cheat sheet to help you improve your SEO content.

Sheetal Pinto - 12/16/2021 14:48

To prepare for the future, we must understand the past – and this year was a lot. The pandemic continued to showcase and alter consumer behaviour. International political events further divided the world and made consumers wary and aware of the corporations with which they involved themselves. Our focus was on helping businesses become and stay relevant while understanding and using the infinite tools and powers of the internet.
Join us for a review of our blog posts over the past year and see what you can take with you into the New Year.

Sheetal Pinto - 12/2/2021 01:02

Deliver Content that Converts

As you understand more about customer behaviour, your marketing efforts can be targeted to help your audience move through the sales funnel. After all, the bottom line for any business or commercial enterprise is making money, whether your content marketing goals are to get hot leads or to build an email list. You probably have a lot of top-of-the-funnel content that is designed to get your audience interested in your products or services. Now the questions is, how do you get that visitor to seal the deal?

Sheetal Pinto - 11/25/2021 06:00

Today’s digital marketing platforms give small businesses many ways to reach out to new customers. But if you’re like most companies, you don’t have an unlimited advertising budget. You want to be savvy about using your marketing dollars. Content marketing is a great way to develop your brand and find new customers, when you’re smart about how you do it.

Sheetal Pinto - 11/18/2021 14:25

Key Content Trends to Consider  

Orbit Media Studios just released its 8th annual survey about blogging and content trends. With responses from over 1,000 bloggers, the insight they gained into the industry can help drive your blogging efforts. Bottom line—blogging is effective, but getting results isn’t easy. You’re competing against over 600+ million blogs to get attention. Here are some of the key findings from the survey that can help drive your content strategy.

Sheetal Pinto - 11/4/2021 06:39

Knock, Knock!
Who’s there?
Olive.
Olive who?
Olive your content!
Your customers may never tell you that they enjoy your content, but you’ll know it when you look at the dashboard and see analytics that reveal engagement. When your audience shares content or makes comments on your site, it’s validation that they like what they see. What makes content good? Can your content scare your audience away? Let’s discuss some dos and don’ts in creating SEO content to make sure it's scary good, regardless of the season.

Sheetal Pinto - 10/28/2021 06:00

Ever tried to read a contract prepared by a lawyer? Did you get frustrated at the legal jargon before you finished the first page? Think of that the next time you prepare website content that is full of your industry’s jargon or tech-speak. Whether you’re writing B2C or B2B content, you need to address the user to engage them with your brand. How can you avoid getting too complex without watering down your content? It’s a balancing act of planning your content marketing to make sure you have a powerful voice while keeping messaging clear and simple.

Sheetal Pinto - 10/21/2021 14:35

When you sell to other businesses, you can’t rely on the same strategies as businesses that sell to consumers. Website content for B2B companies must engage multiple decision makers at various stages along the buyer’s journey. More importantly, your B2B content must present your company’s services in stronger light than your competition’s. So, while you may have a good idea about everything you want to say, it’s critical to find out what your audience wants to know and then ensure they find it on your website, first.

Sheetal Pinto - 10/14/2021 06:00

Imagine putting up a business sign and having the city come along and take it down. Not only that, but then they put up their own sign that advertises your business. Instead of being a Mexican restaurant, you’re now labeled as a Tex-Mex cantina. Think it can’t happen? Google is updating page titles that are displayed in search results. Your SEO content could be replaced with text that Google thinks is more relevant to the user. Here’s what to know and how to avoid getting your titles rewritten.

Sheetal Pinto - 10/7/2021 14:52

On the occasion of Canadian Thanksgiving, we want to thank all of you who have supported MintCopy over the years. As our customers, writers, partners and associates, you have allowed us to continue serving the content marketing needs of various industries around the world. We could never have done this without you, and we count on your continued support into the future. We are abundantly grateful.