Content Marketing Blog mint

Content Marketing Blog

Halloween is Over: Is Your Content Still Scary?

How to Create Content that does not Spook Your Audience
Creating useful content is about more than SEO. Your copy needs to be accurate and readable to provide value to your readers. If you have ever read a blog post that left you confused, the problem could have been a breakdown in the editing and proofreading processes. In order to wow your audience with value-driven material, you simply cannot afford to neglect the basics.

Checking your writing for grammar, syntax, and miscellaneous errors is not something you leave behind in school. In fact, you cannot devise truly valuable content without proofreading and editing. Read on to find out why these final steps are so crucial for content creators.      

The Importance of Proofing and Editing

No matter how talented and meticulous a writer might be, the final proofing and editing steps should never be skipped. Have you ever landed on a web page that was filled with errors? How did you feel about the business behind the website? Whether or not they register it consciously, when people read sloppy web content, it contributes to their overall impression of a company. If you publish material that is riddled with errors, why would potential customers believe that your products or services will be any different?      

These are some fundamental truths you should now about editing and proofing:

  • Two Separate Tasks: Proofreading and editing are not the same task. They are separate and cannot be effectively performed at the same time.
  • Editing: Editing is typically done after you have completed the first draft of your piece. You will also edit the subsequent drafts. When you edit material, you check for major errors. You should also check for proper syntax. Does the writing flow in a seemingly effortless way that makes it enjoyable (or at least, edifying) to the reader? This is the goal. On the other hand, stilted writing or overly long sentences will force readers to struggle through to the end – if they make it that far. They will not get the full value of your message, so this kind of material should be reworked. This is also the phase when you double-check facts and figures for accuracy.
  • Proofreading: Proofing is generally performed as one of the final steps of content creation. This is the stage when you check for typos and look for spelling and grammatical errors. You should ensure that the language of the document has been set for the intended audience, such as U.K. English instead of U.S. English. You should also visually scan the document for any other errors that may have been missed.
  • Another Set of Eyes: Do not underestimate the value of a second set of eyes for proofing and editing. Ideally, your team will do this as a matter of course. A fresh pair of eyes can often locate basic errors that the writer simply did not catch. Additionally, having another person edit the copy may improve the overall syntax and consistency of a piece.    

Professional copywriters know that effective copywriting is a systematic process, and it involves a variety of important elements. Editing and proofreading are two invaluable aspects of content writing. If you want to ensure that your copy is useful instead of scary, do not skip these steps when you publish content.

Remember, too, that you do not need to produce copy without help. Your content marketing efforts may be better served when you hire a team of professional content writers to assist.

MintCopy offers some of the best copywriting services in the GTA. Call us at 1-888-646-8003 for more information, or email us today. Also, please feel free to reach us via our online contact form.

 

 

 

 

Share


Recent Posts

Sheetal Pinto - 11/26/2020 06:00

Modern consumers shop 24 hours a day. Most businesses don’t have the capability to be available every hour of every day to answer questions and provide information. Chatbots are a popular method of responding to your audience. Although chatbots have been around since 1966, today’s chatbots are becoming incredibly more useful and responsive. They’ve gone way beyond the telephone message system of the 1980s and 1990s. With a rise in Artificial Intelligence (AI), you can utilize this technology to benefit your own business. May content marketing work for you – in real-time!

Sheetal Pinto - 11/19/2020 06:00

An article in the Harvard Business Review estimated that the average professional received about 120 emails per day. To stand out in a sea of words, your emails must use language that gets noticed. Many people don't read more than the subject line or the preview text. Here are some tips for creating emails that catch a reader's attention.

Sheetal Pinto - 11/12/2020 06:00

If you’ve done a Google search recently, you’ve come across some of the newer features of search. For some searches, videos are getting more notice for more interactive and informative information for users. Another addition to search is the rich FAQ snippets or “people also ask” boxes. Google’s “mission is to organize the world's information and make it universally accessible and useful.” Understanding that Google and other search engines aren’t created for your online marketing efforts can help you provide the right content to maximize your SEO strategy. FAQs were once an afterthought. Today, FAQs can boost your organic search efforts in multiple ways. Almost every page has the potential to function like an FAQ page.

Sheetal Pinto - 11/5/2020 06:00

Start-ups face many challenges. A limited range of products and services in the early days. Budget constraints for branding and marketing. Struggling to reach the right audience. Not finding the right staff, or losing employees to the competition. These are just a few generic ones, and the list goes on. But a digital marketing and content strategy can pave the way to success and profitability. Don’t let any of these challenges keep you from dedicating time and effort to create a high-quality website that gives you a competitive edge.

Sheetal Pinto - 10/29/2020 06:00

Last week, we discussed some of the challenges in creating quality content for B2B tech companies. This week, we’re going to look at some of the best practices for your B2B content marketing strategy.

Sheetal Pinto - 10/22/2020 06:00

Content marketing is important for showcasing your brand, growing an audience and ranking well on search engines. According to Finite, a global technology marketing community, COVID-19 has disrupted the B2B tech content industry, among many others. Even though many businesses trust in the efficacy of content marketing, there are many challenges facing B2B tech companies that are investing in content. When you understand some of the obstacles you face in content marketing, you can find solutions. Here are some essentials to practice.

Sheetal Pinto - 10/15/2020 06:00

Content drives the internet, whether it’s a customer searching for information or a search engine that ranks pages. Every day, there are billions of new blogs, eBooks, infographics and videos uploaded to the internet. To stand out amid the noise, your content must be relevant to the user, well written and polished, and have a purpose. Quality content doesn’t just happen. It takes planning and research. And you need a quality creator, the right writer.

Sheetal Pinto - 10/8/2020 06:00

A Step-by-Step Guide to Get Media Coverage

Media coverage isn't always a top goal for digital content marketing, but good PR isn't just good for your branding. When it's done right, media coverage can help boost your SEO efforts and attract a greater audience. Getting your company mentioned on local news outlets or even major news outlets isn't easy to achieve, but with research and the right online PR strategy, you can put your brand on a larger stage.

Sheetal Pinto - 10/1/2020 10:58

Hungry? Order online and get whatever you’re craving. But first, you’ll check the reviews and ratings, won’t you? Shopping online for your favourite clothing brand? What are others saying about the new Fall Collection? Of course, that matters! According to Inc.com, 84% of people trust online reviews as much as a personal recommendation. Most businesses try to do everything they can to avoid bad reviews for that reason. Unfortunately, feedback, both positive and negative, is an inevitable outcome of running a business. Negative feedback is uncomfortable, but it’s also an opportunity to improve. You’re not likely to get those perfect 5-star reviews from every customer, every time. So, remember that you will never please everyone, but you can strive to please many. If you have a customer complaint or criticism, take the trouble to find out what went wrong. Take those negative reviews and use them to create quality content that shows customers you care.

Sheetal Pinto - 9/24/2020 06:00

You're staring at a blank page. You and your team want the best content for your landing page. It must engage. It must convert. It must really stand out. But most of all, it must resonate with your audience. So, where do you begin? Here's a tip: The best copy on landing pages reads like a customer wrote it. "This pain relief cream made my shoulder pain disappear. I slept like a baby!' is your customer writing your landing page headline. It will work much better than, "Try our quick, effective pain relief cream—buy now for 10% off".