Content Marketing Blog mint

Content Marketing Blog

Happy Birthday Canada! We Love You!

This is the poem read by Shane Koyczan at the opening of the 2010 Vancouver Winter Olympics. It beautifully captures the spirit of this country, and as we celebrate 150 years on July 1, 2017, let’s together say, “We are more. We are Canadians, eh!”

Happy Birthday Canada! We Love You!

We Are More
By Shane Koyczan

Define Canada
You might say the home of the Rocket
Or The Great One
Who inspired little No. 9s and little No. 99s
But we're more than just hockey and fishing lines
Off of the rocky coast of the Maritimes
And some say what defines us
Is something as simple as 'please' and 'thank you'
And as for 'you’re welcome,' well, we say that, too

But we are more than genteel or civilized
We are an idea in the process of being realized
We are young, we are cultures strung together then woven into a tapestry
And the design is what makes us more than the sum totals of our history
We are an experiment going right for a change
With influences that range from A to Zed
And yes, we say 'Zed' instead of 'Zee'

We are the brightness of Chinatown and the laughter of Little Italy
We dream so big that there are those
Who would call our ambition an industry
We reforest what we clear
Because we believe in generations beyond our own
Knowing now that so many of us
Have grown past what we used to be
We can stand here today
Filled with all the hope people have
When they say things like 'someday'
Because we are more
Than a laundry list of things to do and places to see
More than hills to ski
Or countryside ponds to skate

We are the abandoned hesitation of all those who can't wait
We are first-rate greasy spoon diners and healthy living cafes
A country that is all the ways you choose to live
A nation that can give you variety
Because we are choices
We are millions upon millions of voices
Shouting, keep exploring
We are more

We are the surprise the world has in store for you, it's true
Canada is the 'what' in 'what's new'
So don't let your luggage define your travels
Each life unravels differently
And experiences are what make up
The colours of our tapestry
We are the true North
Strong and free
And what's more
Is that we didn't just say it
We made it be

Share


Recent Posts

Sheetal Pinto - 4/22/2021 06:00

Most people will not think about insurance as the most exciting topic when it comes to content, but Progressive made insurance more personal with their mascot, Flo. Geico brought in a gecko as an unconventional way to discuss insurance with customers. Liberty Mutual introduced LiMu Emu and Doug to spread the word that you can get customized coverage. These insurance businesses found a way to create interest and a narrative around insurance that makes people pay attention. Your insurance agency can take your content strategy up a notch through these tested and proven techniques that serve your customers.

Sheetal Pinto - 4/15/2021 06:00

Think of content marketing like a first date. If all you do is talk about yourself, you’re unlikely to get a second date. People aren’t primarily reading your content to get to know your company. Your audience is trying to solve a problem or get insights into a subject that is of genuine interest to them. The conundrum is that to ensure your content is consumed and appreciated, you must have a well-planned SEO strategy. To get content that meets your SEO needs, you need a content strategy and a way to convey that plan and its objectives to the copywriter. 

Sheetal Pinto - 4/8/2021 06:00

The best lawyers and politicians know that to persuade others, there are three elements of persuasion – ethos, pathos, and logos. Ethos refers to your character and believability. Pathos is the emotional aspect of your argument. Logos refers to the logic or reason of your statements. When you weave the three elements together well, you can persuade your audience to take action. Use the power of ethos, pathos, and logos to increase the effectiveness of your content marketing.

Sheetal Pinto - 4/1/2021 06:00

Having a strong content strategy builds your school’s reputation, attracts new students and brings your community together. It may even encourage alumni to donate and support your school in many ways.  The challenge is bringing together many departments and goals while having an engaging website and keeping up with social media. To be successful, it’s important for modern-day schools to be active online and on social media. Your school can also differentiate itself through an engaging online platform.

Sheetal Pinto - 3/25/2021 06:00

How Content Marketing Can Help Your Charity

Content marketing is often geared toward selling products or services. So, when your organization is a charity, it’s easy to think that content marketing doesn’t have to be part of your marketing plan. If you’re trying to build an online presence, you need a content strategy just as much as any for-profit business. Putting the right information in front of your audience gives you the opportunity to reach your community more effectively.

Sheetal Pinto - 3/18/2021 06:43

Communication is a two-way street. We share our message to get a response. How often do we forget to listen to the response? In our daily scramble to create new content, we often forget about checking to see what our audience thinks. We get so focused on Google rankings that we neglect our real audience – the customer. Creating an atmosphere in which you listen to feedback and reviews from your customers gives you a chance to let your customers know how much you care. Plus, it opens the door to some exciting opportunities in your content marketing strategy.

Sheetal Pinto - 3/11/2021 06:00

Burger King may have had good intentions with it’s 2021 campaign for International Women’s Day, but it’s tweet “women belong in the kitchen” came off as sexist. Although it is true that women make great chefs, the historical context of the phrase brought negative publicity to the popular burger chain. The campaign was a flop and goes to demonstrate the power of thoughtfully crafted content. You can use your content to show you value gender equality, provided you do it right. 

Sheetal Pinto - 3/4/2021 00:00

You’ll Find An Enthusiastic Audience in Exchange!    

Entrepreneurs cultivate discipline. It takes a lot of grit to get up every day and punch the clock without a boss looking over your shoulder. Most small business owners have their must-do list of things that have to get done, regardless of feelings and inspiration. Sadly, content marketing often gets relegated to that have-to-do chore list. It’s typically done out of discipline instead of enthusiasm. Gordon Parks, photographer, film director, musician, writer, and co-founder of Essence magazine, said, “Enthusiasm is the electricity of life. How do you get it? You act enthusiastic until you make it a habit.” If you’ve lost your joie de vivre in your content creation, here are some ways to find it again.

Sheetal Pinto - 2/25/2021 06:00

Don't Waste Time Staring at a Blank Screen Hoping for Inspiration

A white page with a blinking cursor can be scary. You sit down to write next week's content and stare blankly at the screen until 1 min, 1 hour or even a whole morning has passed without getting any work done. It's not uncommon for people to think that writer's block is a myth (a.k.a. procrastination). You should just start writing (or typing) and you'll come up with something—it doesn't always work that way. We know writer's block is real. Creating great content doesn't happen by accident or under duress. Go back to your content strategy and find a new approach to creating valuable content.

Sheetal Pinto - 2/18/2021 06:00

When Customers Are Seeking Help, Stop Selling!

Chatbots are becoming more mainstream as more businesses embrace the technology as part of their online presence. To maintain your brand’s identity and to avoid pushing customers away, your business can’t afford to leave your chatbot content strategy to chance. Here are our best tips for creating a chatbot that eases up your time by delivering relevant information to your customers.