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Content Marketing Blog

How Emotion Can Enhance Your Content Marketing

Online audiences are exposed to so much each day that capturing their imagination and staying true to your brand can seem difficult and, at times, impossible. People become numb when they are constantly bombarded by content, especially when it fails to connect with their experiences. Turning your focus onto feelings and human connections can help transform ‘flat’ and dull content into imaginative online experiences for your customers.

Most people don’t like being described as ‘emotional’, and many will never admit that they are. For those of you who follow the TV series, ‘Suits’, this is akin to a Harvey Specter syndrome! The truth is, for quality content marketing, you need to stay in touch with your feelings. Expressing emotion, connecting with others and providing empathy, comfort or commiseration for your audience will make your content go deeper and further.

The Content Marketing Institute encourages marketers to ask these two vital questions:

  1. Am I living my content or just creating it?
  2. Am I talking to customers or just my teammates?
Check in with your process, take a step back with a critical eye, and ask for outsider perspectives. The more heightened your awareness of others, the more empathetic and effective your content will become.

Forget the surface impact and consider the emotion behind your content. Hire a leading copywriting agency in Mississauga to help with emotive writing that is clear but not heavy-handed or cliché. For better lead generation and marketing in Toronto, work with a copywriting agency that can turn the emotions you want to express and evoke into SEO-friendly pieces.

Need help injecting emotion into your content? Contact the best SEO copywriters in Toronto for content that is easy to discover and worthy of sharing. MintCopy Inc. offers targeted marketing copywriting for companies throughout Canada.

Give us a call at 888-646-8003 to learn more about our content marketing and SEO copywriting services. You can also send us an email to tell us about your needs or to set up a no-obligation phone consultation.

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