Content Marketing Blog mint

Content Marketing Blog

How Many Words? Depends on How Many Readers You Want!

Shifting Content Marketing Focus from Word Count to Reader Count

SEO writers have been trying to find the perfect formula for high SEO rankings for decades. One recent trend in SEO is long form content, articles that are 2,000 words and even longer. While there is evidence that long form content does get reader engagement and adds to your SEO ranking, it’s not essential for getting rankings. Shorter articles that are well written and relevant to your reader can rank just as well, even better than low-quality long form content. There’s no magic number for word count. Long form content shouldn’t be your goal. The goal is audience engagement.

Focus on Search Intent for Quality Content

High quality content isn’t about a specific word count. Excellent content resonates with the reader. When you provide high quality content, your reader shares it. Other websites link to your content. Maybe the reader leaves a comment. High quality content encourages the reader to read through other pages on your site. These things tell the search engine bots that your site is an authority on the subject and that you are providing relevant content.

Instead of working toward a specific word count, think about the reader and what is being searched for online. This can depend on your industry, your audience and your keyword. Great content serves the reader, not the business. Searchers want information fast. If your content doesn’t provide the right experience, then your audience will go to your competitor.

Create content that is comprehensive. Stay on topic without adding fluff. Don’t try to extend the content to hit an arbitrary word count by extending the content with generalizations or discussing content that is slightly related to the original topic. This confuses readers and search engines. Filling content to hit target word counts while sacrificing quality can even drop your ranking. Search engines don’t know which topic to rank your page for.

High quality content helps your readers get the information they want. When you do your part, the audience responds. If your website analytics don’t reflect audience engagement, then you need to look at where your content isn’t hitting the mark. Look back at what content is working and what isn’t. Use that information to drive future content posts.

Word Count Is a Myth

Although long form content has its place, high quality content is the name of the game in 2020. High word count isn’t going to be enough to maintain your ranking if it doesn’t meet the end goal of user experience. It sounds counterintuitive to put the answer to the question in the first paragraph. But online readers want the answer first. Make your content so engaging that they’ll want to keep reading. Tell your readers what you want them to do by telling them what steps to take, i.e. join your newsletter list, contact you for more information or make a purchase.

Keeping up with SEO algorithms and customer behavior can be an ongoing challenge. MintCopy, a content agency with the best SEO writers, can help you with a content strategy that will keep your readers coming back for more. We focus on quality, not quantity.

Use our online form to get in touch. You can also follow us on FacebookLinkedIn, and Twitter to stay up-to-date with the latest content marketing trends.

Resources

https://www.searchenginejournal.com/word-count-for-seo/348164/

Share


Recent Posts

Sheetal Pinto - 7/22/2021 06:00

According to eMarketer, Google Home is the most popular smart speaker in Canada, with Amazon Echo right behind. It’s estimated that almost 20% of the population used smart speakers in 2020. Even more important, voice technology is on the rise, as Media in Canada reports. Over 88% of Canadians are using voice search. If your business isn’t addressing voice search in your SEO content, you could be missing out.

Sheetal Pinto - 7/15/2021 06:00

Imagine yourself in a real-life social situation. Will you stand around and talk to others in the room even if they aren’t listening or seem bored and disinterested? Umm, awkward. It’s no different in the online world, but many of us don’t realize it. If your Facebook posts are talking but nobody is listening, your social content is not doing a very good job.

Sheetal Pinto - 7/8/2021 06:00

What if there was a way to position your brand as authoritative? What if your content could provide social proof? What if you could show your customers how successful you are at helping other customers? The winning solution in your content strategy is case studies. You can accomplish 3 key content marketing goals with case studies—build credibility, generate interest, and encourage conversion.
Case studies capture stories of how your brand solved a problem for a real person or business. A case study lets you paint a picture through words to make your business shine. Your customers’ success stories are just waiting to be told. A case study is a valuable content piece in which readers can see themselves getting results.   

Sheetal Pinto - 6/24/2021 06:00

Recognizing the value and importance of content marketing, you’ve decided you need help. Professional copywriting delivers the results you want. So, you’re now looking for a content agency. There’s no shortage of options. Sifting through the different agencies in a simple online search can be time consuming. You need a plan to find the one that fits your needs and is up to speed on the latest content best practices.
Here are four questions you can ask to help you sort through the field to find a content agency that will drive results.

Sheetal Pinto - 6/17/2021 06:00

Small business owners wear a lot of hats. As an expert multitasker, you’ve probably learned that there are times when you can manage two or three things at once. Then, there are those jobs that need your full focus. We are thinking, bookkeeping, inventory, and content editing and proofreading. If you’re involved in both creating and posting content, wearing both hats at the same time can cause confusion in the final output. With years of experience creating content for a range of industries, here are proven tips from our SEO copywriters for editing content and then proofreading content; because they aren’t the same thing.  

Sheetal Pinto - 6/10/2021 00:00

In the lean, mean structure of smaller businesses, in-house copywriters often don’t specialize in copywriting. It’s just one of many hats they wear as part of their overall duties. Creating high quality digital content isn’t easy. Consumer behaviours change, Google’s algorithms change, search trends change, and all of this means content must adapt. Copywriters who work on their writing skills and keep up with the user experience will be more effective. Here are four tips from great novelists that can take your content writing to the next level.

Sheetal Pinto - 6/3/2021 13:19

Thirty years ago, we were using desktop-based PCs with dial up connections. Today, smartphones fit in the palm of our hands, allowing us to be connected from literally anywhere in the world. Wearables go a step further; you just strap a smartwatch on to your wrist and it packs a punch. People consume content differently, too. Instead of reading long documents, most people skim content for quick answers. Your content strategy must keep up with your audience. Using pillar pages and cluster posts to organize content is an efficient approach that benefits your readers and your SEO rankings. And oh, your writers will thank you profusely, too!

Sheetal Pinto - 5/27/2021 06:00

You are an expert in your field, which gives you a lot of credibility and authority when creating content for your business. You don’t have to be a copywriter to share your story. You simply have to know how to tell it to your reader. Here are some of our best tips to help you create high-quality website content.

Sheetal Pinto - 5/20/2021 06:00

Search engines organize content to help users find information easily. As people get increasingly adept at using online search, the rules for indexing and ranking content keep adapting to accommodate user trends consumer behavior. It’s no longer enough to have backlinks and keywords, two of the main elements in SEO. Your content must stand out by being relevant and engaging to the reader. As the top search engines change their algorithm to reward high-quality content, it’s your chance to set your site up as one that people love.

Sheetal Pinto - 5/13/2021 06:00

For a long time, it seemed as if SEO favoured large, nationwide brands with huge websites and massive online presence. Small businesses were finding it difficult to compete against these deep-pocketed digital brand marketers. Enter Local Search, which helped level the playing field a little. Now, if the user was looking for a local business, it became easier to find one. Today, users use search not just to find brands, but to find information. Search engines are constantly changing to give users relevant information, at whatever stage they are in their journey. We’re seeing another trend in search, that of search equity to give more businesses a chance to show off their expertise.