Content Marketing Blog

How to Create Email Newsletters that Inspire Action

Sheetal Pinto - Thursday, September 28, 2017

Get Subscribers to Read and Act upon Your Content
If you have been searching for ways to breathe new life into your content, remember that some methods are as effective as ever. You could spend time and energy devising a dazzling marketing campaign on social media. Before you do that, however, you should consider this: Email is still one of the most effective means of inspiring action from internet users. Make the most of your content marketing efforts by utilizing this tried-and-true way to communicate.  

How to Increase Your CTR and Conversions:

If you are already sending email but are not getting the results you want, it is probably time to make a few changes. Most people receive dozens of emails per day. This means that yours need to compel subscribers to open them. Once they do that, readers must also be driven to act upon what they see.

Employ the top 4 strategies to create more effective email newsletters:

  • Subject Lines – You cannot increase your average click-through rate (CTR) or conversions if no one is opening your emails. Use subject lines that instill a sense of urgency while appealing to the needs of your audience. If you publish a frugality blog, for example, your followers would likely respond to this type of headline: “Last chance to save $30 and gain lifetime access to our program!”
  • Limit Frequency – Currently,the average working person receives close to 100 emails per day, and that number is expected to rise. If you do not want your emails going unopened or being sent directly to spam folders, do not bombard people with irrelevant content. Instead, only send email when you have essential information to impart, such as an upcoming sale or other event.
  • Freedom of Choice – If many of your users seem to respond favorably to frequent emails, offer them a way to select the frequency with which they receive them. They might choose from options such as daily, weekly, or monthly newsletters, as well as an option to only receive emails when a major event is about to take place. 
  • Maintain Focus – Avoid information overload. By remaining focused on the topic described in the subject line, you will have a better chance of holding the attention of readers. Even if you prefer to keep the tone of your content casual and personable, rambling aimlessly about the details of your weekend will cause your subscribers to move on to more pressing emails. 

Marketing emails still incur significantly higher percentages of CTRs and conversion rates than social media ads do. If you want to reach your subscribers and increase conversions, say it in an email. Just be sure that what you have to say is relevant and compelling to your subscribers.  

MintCopy offers one of the best content writing teams in the Toronto area. Call 1-888-646-8003, or email us today. We create newsletters and a wealth of other content that gets results. Feel free to use our online contact form for more information.


Recent Posts


Archive


Tags