Content Marketing Blog

How to Promote Your Epic Content

Sheetal Pinto - Thursday, March 29, 2018

Effective Methods to Get Your Copy Seen and Shared 
Writing informative copy and devising other digital material can be both challenging and exciting. When you create content that speaks to your audience and beautifully articulates your message, the resulting feeling may very well be a sense of exhilaration. However, once you have created that epic blog post or other compelling content, do you know how and where to promote it? If your amazing copywriting is not seen by the right people, you will never know how effective it might have been.

Fortunately, there are many places across the web where you can link back to your blog and other web pages. When you approach the subject with an open mind and creative spirit, you may also discover an assortment of clever ways to promote your brand and build your customer base.     

The Top 3 Ways to Circulate Your Content Online  

You may not envision yourself as a creative marketing professional, but you still need to promote your brand or have someone else do it for you. There are numerous ways to advertise your copy, so you can expand your audience and grow your business.  

Here are some methods that may work well for you:

  1. Reach Out to Influencers – Pay attention to the people who have experienced much success in your industry, as well as in other areas. The influencers you contact do not need to be part of your particular niche. If you own a furniture store, for example, you might reach out to successful real estate agents who could feature copy about your products. You might also connect with other bloggers on social media and form a partnership or collaborate in a series of blog posts. In many cases, everyone involved will benefit from this type of exposure and collaboration, including readers and customers.   
  2. Email Marketing – Promoting your material via email does not mean limiting yourself to a monthly newsletter, but you should certainly include information about your content in your newsletters. You might request feedback from the people on your email list, and be sure to include links to your latest material when you do this. You can also contact sources you have used and cited. Email them links to the posts where they have been cited, and invite them to link to the content when appropriate.
  3. Paid Advertising – Another way to get your content out there is to pay for online advertising, such as Google AdWords. Also, you can advertise to people who have visited your website or blog. Since you will be targeting users who have already demonstrated some interest in your products or services, these ads could be particularly successful.

The next time you create or commission an epic post, do not allow it to go unnoticed! Make use of various proven techniques for promoting your content online, from contacting influencers to emailing customers, to paying for ads. More people will see your copy and begin to recognize your brand.     

Confused and overwhelmed by the online content marketing landscape? MintCopy has a team of Toronto content writers who can craft a broad range of quality content assets which may be used online and offline.

Call 1-888-646-8003 or email us for more information. We also offer an online contact form for your convenience.


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