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How To Reduce Bounce Rates

Bounce Rate And How To Reduce It With Outstanding Content
Is your website working as well as it could be?  Do you know what your bounce rate is?  The bounce rate is the percentage of people that leave your website after only viewing one page.  If the bounce rate is high, this usually means that visitors are reaching your site and seeing no further reason to delve further into your content. 

There could be several factors at play here:

  • The navigation or overall design of your website is poor
  • The content on your site is not engaging enough and lacks impact
  • The visitor simply decided to look somewhere else - consumers are often fickle and change their mind like the wind! 

When it comes to keeping visitors on your site long enough to make a purchasing decision or to get in touch, your content is very important.  Flip through a magazine and you’ll find that the best ads are those with the striking slogans, taglines, images and content.  You need your website content to be equally impactful. 

People Are Finding You - Now Make Them Stay And Come Back For More

The silver lining to a high bounce rate is that web users are at least finding you easily online.  Now you need to give them something worth staying for.  A great blog, a useful e-Book and content that relates to their problem and provides them with a solution are just some of the ways you can reboot your content and reduce your bounce rate. 

At MintCopy, we understand the importance of good content and how it can engage, impact, compel and convert.  Contact us today at 888-646-8003 or send us an email to find out more about making that instant connection with your website visitors.

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