Promote Your Employees So they Can Promote Your Brand
Akio Morita, co-founder of Sony, said, “I emphasize this—no matter how good or successful you are or how clever or crafty, your business and its future are in the hands of the people you hire.” Your employees are the foundation of your brand. Showcasing your team members and introducing them to your audience creates relationships with customers. Don’t make your “About Us” page an afterthought. Use the “Our Team” page to make your brand more personal.
The Positive Effects of Biographies on Your Website
When your audience browses your content, they may not think about reading the people profiles page right away. As your reader gets closer to making a purchase, he/she may want to know more about you and the people you have working with you. Bios are that introduction, turning your brand into faces and friends. Your Team page shows customers that you are more than just words on a website.
- A strong “about us” page increases the credibility of your business.
- Bios about the talent you hire increases the trust of the customer.
- You showcase your diverse workplace.
- A good team page can make your business stand out from the crowd and be remembered.
What Elements Are Essential in an “About Us” Page?
Employee profiles should tell the team member’s story. It’s not a time to be boring or humble. You don’t have to be a braggart, but you should have each employee share what they bring to the team. It’s okay to share accomplishments or capabilities. Some companies have professional copywriters write the bios, while other companies let the employees write them. It can help to create a template for the team, so they all include the same information.
These details are important:
- Years with the company
- Industry experience
Most About Us pages also include a photograph of each team member. Wistia uses a yearbook approach that is very engaging. When you move your mouse over each team member, it comes to life with different poses. Digital Marmalade uses three photographs of each team member, a professional head shot, a photo from childhood and a picture of the person in a superhero costume. It’s okay to be silly and fun with your bio pages. It doesn’t need to be stuffy to be professional content. Be creative and let your team’s personality shine through.
Take Your Website to the Next Level
Adding a team bio page or updating it with some creative content can make your team want to share your website so their friends and family can see who they work for. Your team page is a valuable part of your content strategy that you shouldn’t overlook. Talk to the MintCopy team about professional copywriting for SEO friendly content that reflects your brand and personality. We can help you update your website to grow your audience and boost your SEO efforts. Contact us for more information.