Content Marketing Blog mint

Content Marketing Blog

Improving Your In-House Copywriters' Skills with Tips from the Pros

In the lean, mean structure of smaller businesses, in-house copywriters often don’t specialize in copywriting. It’s just one of many hats they wear as part of their overall duties. Creating high quality digital content isn’t easy. Consumer behaviours change, Google’s algorithms change, search trends change, and all of this means content must adapt. Copywriters who work on their writing skills and keep up with the user experience will be more effective. Here are four tips from great novelists that can take your content writing to the next level.

 Be Direct When Using Verbs

Stephen King said, “Timid writers like passive verbs for the same reason that timid lovers like passive partners. The passive voice is safe.” In active voice, the subject performs the verb’s action. “The dog chewed the bone.” “The customer bought the car.” In passive voice, the subject is acted on by the verb. “The bone was chewed by the dog.” “The car was bought by the customer.” Active voice is much stronger in writing. Passive voice often complicates the issue and can sound stiff. Try to write in active voice as much as possible.

Don’t Wait for Inspiration

Octavia Butler said, “First forget inspiration. Habit is more dependable. Habit will sustain you whether you’re inspired or not.” When a blank page challenges you, pick up the gauntlet. Free write for five minutes and look for an idea to get you started. Talk to a colleague for a few minutes about something in your industry. Start with the ending and work back to the beginning. Just write and get the juices flowing on paper.

Be Succinct

John Grisham said, “Read each sentence at least three times in search of words to cut.” When you eliminate wordiness, you grab your reader’s attention. Your content is more impactful. Avoid fluff words that don’t add meaning to the content. Remove redundant words. You don’t have to say, “evolve over time,” or “major breakthrough.” Use your words judiciously.

Vary Your Language

Martin Amis said, “Don’t start a paragraph with the same word as the previous one. That goes doubly for sentences.” Repetition will take the reader out of the content. You don’t need to get out the Thesaurus; just keep your sentences different. Reading out loud can help you identify monotonous writing. In content writing for the web, be extra careful to keep sentences short. Run-on sentences don’t convey the message as well, and of course, nobody reads online, we only scan.

Invest in High-Quality Content

If your copywriter is bored with writing, it will show through in the content. Consumers have other options. You can’t afford to create mediocre content that doesn’t convert. An experienced, multi-talented content agency can fill the gap and help you create a content strategy going forward. Contact MintCopy to learn more.  


Use our online form to get in touch. You can also follow us on FacebookLinkedIn, and Twitter to stay up-to-date with the latest content marketing trends.

Resources

https://www.marketingprofs.com/chirp/2021/44861/15-writing-lessons-from-famous-authors-infographic

Share


Recent Posts

Sheetal Pinto - 1/13/2022 06:00

Writing SEO content requires a seamless blend of three skills to get the best results. In order to be a skilled SEO copywriter, you must be able to produce creative and engaging writing, have sufficient knowledge of the topic, and be able to use relevant keywords seamlessly into your writing. Are you at a loss on how to create informative and creative content? Here are ten tips that can be added to your copywriting cheat sheet to help you improve your SEO content.

Sheetal Pinto - 12/16/2021 14:48

To prepare for the future, we must understand the past – and this year was a lot. The pandemic continued to showcase and alter consumer behaviour. International political events further divided the world and made consumers wary and aware of the corporations with which they involved themselves. Our focus was on helping businesses become and stay relevant while understanding and using the infinite tools and powers of the internet.
Join us for a review of our blog posts over the past year and see what you can take with you into the New Year.

Sheetal Pinto - 12/2/2021 01:02

Deliver Content that Converts

As you understand more about customer behaviour, your marketing efforts can be targeted to help your audience move through the sales funnel. After all, the bottom line for any business or commercial enterprise is making money, whether your content marketing goals are to get hot leads or to build an email list. You probably have a lot of top-of-the-funnel content that is designed to get your audience interested in your products or services. Now the questions is, how do you get that visitor to seal the deal?

Sheetal Pinto - 11/25/2021 06:00

Today’s digital marketing platforms give small businesses many ways to reach out to new customers. But if you’re like most companies, you don’t have an unlimited advertising budget. You want to be savvy about using your marketing dollars. Content marketing is a great way to develop your brand and find new customers, when you’re smart about how you do it.

Sheetal Pinto - 11/18/2021 14:25

Key Content Trends to Consider  

Orbit Media Studios just released its 8th annual survey about blogging and content trends. With responses from over 1,000 bloggers, the insight they gained into the industry can help drive your blogging efforts. Bottom line—blogging is effective, but getting results isn’t easy. You’re competing against over 600+ million blogs to get attention. Here are some of the key findings from the survey that can help drive your content strategy.

Sheetal Pinto - 11/4/2021 06:39

Knock, Knock!
Who’s there?
Olive.
Olive who?
Olive your content!
Your customers may never tell you that they enjoy your content, but you’ll know it when you look at the dashboard and see analytics that reveal engagement. When your audience shares content or makes comments on your site, it’s validation that they like what they see. What makes content good? Can your content scare your audience away? Let’s discuss some dos and don’ts in creating SEO content to make sure it's scary good, regardless of the season.

Sheetal Pinto - 10/28/2021 06:00

Ever tried to read a contract prepared by a lawyer? Did you get frustrated at the legal jargon before you finished the first page? Think of that the next time you prepare website content that is full of your industry’s jargon or tech-speak. Whether you’re writing B2C or B2B content, you need to address the user to engage them with your brand. How can you avoid getting too complex without watering down your content? It’s a balancing act of planning your content marketing to make sure you have a powerful voice while keeping messaging clear and simple.

Sheetal Pinto - 10/21/2021 14:35

When you sell to other businesses, you can’t rely on the same strategies as businesses that sell to consumers. Website content for B2B companies must engage multiple decision makers at various stages along the buyer’s journey. More importantly, your B2B content must present your company’s services in stronger light than your competition’s. So, while you may have a good idea about everything you want to say, it’s critical to find out what your audience wants to know and then ensure they find it on your website, first.

Sheetal Pinto - 10/14/2021 06:00

Imagine putting up a business sign and having the city come along and take it down. Not only that, but then they put up their own sign that advertises your business. Instead of being a Mexican restaurant, you’re now labeled as a Tex-Mex cantina. Think it can’t happen? Google is updating page titles that are displayed in search results. Your SEO content could be replaced with text that Google thinks is more relevant to the user. Here’s what to know and how to avoid getting your titles rewritten.

Sheetal Pinto - 10/7/2021 14:52

On the occasion of Canadian Thanksgiving, we want to thank all of you who have supported MintCopy over the years. As our customers, writers, partners and associates, you have allowed us to continue serving the content marketing needs of various industries around the world. We could never have done this without you, and we count on your continued support into the future. We are abundantly grateful.