Content Marketing Blog mint

Content Marketing Blog

Is Your Website SEO-ready for the Holidays?

Top 10 Items to Check off Your List in December
As you begin to wrap up 2017 and ready your website for the year ahead, make some time to perform an SEO audit of your web pages. You do not have to make a great number of changes right now, but you should at least know what to modify during the holidays.

Providing useful, optimized content is an ongoing process. The internet changes continuously, new algorithms are introduced, and user trends are fluid. This means that your copywriting and other details must always adapt to remain relevant.   

Holiday Checklist for Content Marketing Success this Season

Refer to the following SEO checklist for the holidays:

  1. Web Pages – Do your website pages reflect your current holiday hours and sales promotions? Such details should be apparent on every page of your website.
  2. Load Time – If the load time on your site is too slow, people will quickly lose interest in your content.  
  3. Down Time – An inexpensive hosting site may seem like a good way to save money. Unfortunately, too much down time for your website could lead customers to your competitors. By investing in quality hosting services, you could experience higher profits this season.   
  4. Mobile – Your web pages should already be optimized for mobile devices. Test them on your own devices to ensure that they are still mobile-responsive and load quickly.
  5. Value-driven Content – Useful content is never out of season. The holidays are hectic and fast-paced, and shoppers do not have much time to spare. Providing content that is interesting and relevant will help to increase conversions.
  6. Timely Keywords – Make sure that your keywords reflect both your industry and the season. Also, abstain from “keyword-stuffing” (adding too many keywords to a page or blog post). Instead, use a few long-tail key phrases to draw traffic. A quick way to find these is to type a few words in your Google search box. Take your cue from the suggested phrases that appear in the drop-down box. Use them sparingly.
  7. Analytics – Analyze your traffic to discover where people go on your website and how long they stay there. Then, tailor your holiday marketing according to your findings. If you analyzed your holiday traffic last year, include that data in your strategy.
  8. User Testing – Perform some accelerated A/B testing to see which pages and marketing strategies resonate with your customers. Ditch the tactics that are getting little response, and expand on the ones that are yielding conversions. 
  9. Seasonal Landing Page – This page will display your holiday promotions in one place. Be sure to optimize this page with hyperlinks to other pages on your site that holiday shoppers may find helpful.
  10. Checklist for Customers – Create a list for customers to refer to throughout the season. You might offer this holiday checklist via an infographic. You can describe every sale you plan to offer in order of their dates and times. This will help to instill a sense of urgency.

The holidays are upon us! Is your website suitably optimized for the season? If you do not have the time to provide the content you need, MintCopy provides stellar copywriting to meet your needs.

Ready to take your content writing to a new level? MintCopy can help. Call us at 1-888-6468-003, or email us for more details. Also, please feel free to complete our online contact form. 

Share


Recent Posts

Sheetal Pinto - 6/28/2018 06:00

“What makes me an expert? What makes this blog worth reading for you, a member of the target market?”

These are questions that every individual who’s frantically pecking away at a keyboard should ask themselves before hitting that “post” button.

Anyone who knows how to put credentials into a WordPress account can blog and call themselves a professional in the content marketing industry. Just like anyone can pick up a microphone, rent a sound booth, and call themselves a world class singer/songwriter. Setting yourself apart in an industry that’s saturated with content and regurgitated materials requires a mixture of experience, education, and the ability to truly connect with readers in a way that keeps them on the edge of their seats until the Very. Last. Word.

Sheetal Pinto - 6/14/2018 00:00

How to Use it for Your Content Marketing Efforts
We live in a world filled with an overwhelming amount of information. It can be difficult to get noticed, especially for small businesses. Try a proven strategy with The Inverted Pyramid (TIP) to help you stand out.

Sheetal Pinto - 6/7/2018 00:00

Making the “Related Entity Patent” Intellectually Accessible
Search engine optimization (SEO) has become a commonplace concept for those who want to succeed at reaching consumers via virtual pathways. SEO is the culmination of keywords, phrases, and the construction of written content designed to make websites more visible and relevant to Google and other popular search engines. This is dependent on an ever-changing Google algorithm, or fluidly applied equation that is constantly updated using new information gathered based on customer driven data.

Sheetal Pinto - 5/31/2018 07:00

Bargain Basement Content Won’t Build Your Brand
Content marketing is the most effective way to cultivate your brand on the internet. Good content has the power to bypass borders and reach consumers from all over the world. The key term here is “good content.”

Sheetal Pinto - 5/24/2018 00:00

DIY Attempts May Not Deliver the Right Results Business is drastically different today than it was “pre-Google” and marketing now hinges on a concept that’s proving surprisingly elusive for many professionals—content. When we talk about content, we are talking about the written and visual material that works to sell, promote, and generate ongoing interest in a brand.

Sheetal Pinto - 5/17/2018 00:00
p>How to Select Blog Topics that Will Make an Impact
Whether you write your blog posts in-house or you prefer to hire professionals and focus on marketing your content, you have probably come to the realization that you need compelling topics to attract readers. Additionally, the subject matter of your posts must make sense with regard to your field of interest and your audience.
If you want to build or grow a consistent readership, you must deliver posts that keep your visitors interested. As content marketing strategist Jean Spencer pointed out, based on research conducted by the Kapost team, 99 percent of marketers assert that a steady stream of ideas contributes greatly to their marketing success. If you feel frustrated because you cannot seem to generate such a creative stream, you are not alone. Another finding from the same study revealed that half of marketers do not have a sufficient supply of ideas to drive their content marketing. If this sounds like you, read below for insights on how to change that dynamic.

Sheetal Pinto - 5/10/2018 00:00

Inspire Your Subscribers to Open, Read, and Act on the Content of Your e-Newsletters
Conveying your brand message is a complex process. In the multifaceted universe of the internet, you cannot rely on one platform to reach your audience. Instead, you must take advantage of as many content marketing channels as possible, from social media to authority sites to email, and more. 

Sheetal Pinto - 5/3/2018 00:00

Understanding Content Marketing vs Advertising
Getting the word out about your brand or product involves a careful balance between advertising and content marketing. To do this properly, you need to know the difference between the two.  Both practices are vital for brand awareness, and they each offer various advantages. If you wish to leverage your copywriting and other marketing materials to get the best results possible, your advertising efforts should be only one part of your overall campaign.  

Sheetal Pinto - 4/26/2018 00:00

How to Influence Your Followers
Connecting with industry leaders can be an effective strategy for content marketers. By reaching out to the thought leaders in your field of interest, you may quickly generate brand awareness. However, you might also consider the benefits of being such an innovator yourself.

Sheetal Pinto - 4/18/2018 20:00

Choose Your Words Carefully to Attract Your Audience
If you publish creative copy that includes current SEO methods, do you really need to compose riveting headlines, too? How much impact do those initial words have on your material, your brand, and your audience?