Content Marketing Blog mint

Content Marketing Blog

Let's Chat About Your Chat - Content Marketing Opportunities You May be Missing

Modern consumers shop 24 hours a day. Most businesses don’t have the capability to be available every hour of every day to answer questions and provide information. Chatbots are a popular method of responding to your audience. Although chatbots have been around since 1966, today’s chatbots are becoming incredibly more useful and responsive. They’ve gone way beyond the telephone message system of the 1980s and 1990s. With a rise in Artificial Intelligence (AI), you can utilize this technology to benefit your own business. May content marketing work for you – in real-time!

What Is a Chatbot?

A bot is a program that automates tasks. You might assume that a chatbot is a computer program that chats with a customer. That is mostly true, but the value in a chatbot program is the ability to solve a problem and interact with the customer. Chatbots provide quick answers or connect people to a service. Chatbots are not designed to be conversational, but informational. Chatbots improve customer service. Content Marketing Institute calls chatbots an “underrated” marketing tool. Consider this—the average Facebook Messenger open rate is 80%, compared to the average email open rate of 21.33%.

How a Chatbot Helps You

Chatbots can fit almost any type of business. In fact, we’ll go so far as to say, this content tool works for any business that wants to boost audience engagement. We can’t imagine there may be some businesses that do not have this goal in mind. A chatbot can save you time and money by tracking orders or scheduling appointments. Most businesses use chatbots for customer service, but a few companies are stretching out in innovative ways. MedWhat is a medical diagnosis chatbot, or an advanced WebMD. Unicef’s U-Report is a chatbot connecting people around the world to speak out about problems. Chatbots can help you stay in touch with your audience without having to do the work yourself.

Strategies to Maximize Your Chatbot Sessions  

Building a chatbot is easier when you use a service, such as Chatfuel or Botsify. You provide the content. The software provides the structure. You’ve probably already engaged with a chatbot if you’ve made travel reservations or placed a restaurant order in the past few months. Siri and Alexa are advanced chatbots. Sometimes, it can be difficult to know whether you’re dealing with a real person or a chatbot on some platforms—and that’s the beauty of it!

Creating content for a chatbot isn’t only about providing standard answers. After all, there aren’t only standard questions. You must also think about how your customer engages with you. In most cases, customers are engaging with chatbots to get answers and/or solutions. To be effective with a chatbot, you need to understand your customer’s problems when they reach out to you.

  • Know the FAQs of your business to build the conversations within your chatbot.
  • Give your chatbot a name and make sure the conversation lines up with your brand image. Lawyers or doctors may want a more formal style of conversation while restaurants can be more informal.
  • Identify to the consumer that they are speaking with a bot. Always give them the option to opt out or get connected with a real person.
  • Be personal with your messages.
  • Interact with your chatbot to understand it from the consumer’s side. Test it out to find ways to improve.
  • Use the analytical data from the chatbot to improve engagement and to test its effectiveness.

Provide Value to Your Chat Audience

Using chatbots can help you drive your content marketing results further, but you should have goals and objectives in mind when you set out to reach readers. MintCopy can help you set up your chatbot scripts and provide content to grow your business. Our team of SEO writers has many talents. Contact us today for more information.

Use our online form to get in touch. You can also follow us on Facebook LinkedIn, and Twitter to stay up-to-date with the latest content marketing trends.

Resources:

Share


Recent Posts

Sheetal Pinto - 5/6/2021 06:00

The age-old question of which comes first, the proverbial content chicken or the SEO egg? We don’t have to debate this issue. The answer is easy. It doesn’t matter which came first. What matters is how we balance content quality and readability with SEO best practices. The key is to deliver relevant information for customers in a user-friendly package while making sure the search engine bots evaluate and rank your content for search visibility. Complement your content strategy with your SEO strategy cohesively instead of thinking of them as two separate entities.  

Sheetal Pinto - 4/29/2021 06:00

SEO and content marketing can seem technical and complicated, at least at first glance. With so many variables for determining ranking, you could get lost in an algorithmic forest. Instead of putting your focus on the technical details, focus on your audience and what your reader wants. Your content will have better quality and be more consumable and shareable by the user. Subscribing to content best practices keeps your website on the forefront of SEO for organic ranking. Here are three things you should be including in your current content plan.

Sheetal Pinto - 4/22/2021 06:00

Most people will not think about insurance as the most exciting topic when it comes to content, but Progressive made insurance more personal with their mascot, Flo. Geico brought in a gecko as an unconventional way to discuss insurance with customers. Liberty Mutual introduced LiMu Emu and Doug to spread the word that you can get customized coverage. These insurance businesses found a way to create interest and a narrative around insurance that makes people pay attention. Your insurance agency can take your content strategy up a notch through these tested and proven techniques that serve your customers.

Sheetal Pinto - 4/15/2021 06:00

Think of content marketing like a first date. If all you do is talk about yourself, you’re unlikely to get a second date. People aren’t primarily reading your content to get to know your company. Your audience is trying to solve a problem or get insights into a subject that is of genuine interest to them. The conundrum is that to ensure your content is consumed and appreciated, you must have a well-planned SEO strategy. To get content that meets your SEO needs, you need a content strategy and a way to convey that plan and its objectives to the copywriter. 

Sheetal Pinto - 4/8/2021 06:00

The best lawyers and politicians know that to persuade others, there are three elements of persuasion – ethos, pathos, and logos. Ethos refers to your character and believability. Pathos is the emotional aspect of your argument. Logos refers to the logic or reason of your statements. When you weave the three elements together well, you can persuade your audience to take action. Use the power of ethos, pathos, and logos to increase the effectiveness of your content marketing.

Sheetal Pinto - 4/1/2021 06:00

Having a strong content strategy builds your school’s reputation, attracts new students and brings your community together. It may even encourage alumni to donate and support your school in many ways.  The challenge is bringing together many departments and goals while having an engaging website and keeping up with social media. To be successful, it’s important for modern-day schools to be active online and on social media. Your school can also differentiate itself through an engaging online platform.

Sheetal Pinto - 3/25/2021 06:00

How Content Marketing Can Help Your Charity

Content marketing is often geared toward selling products or services. So, when your organization is a charity, it’s easy to think that content marketing doesn’t have to be part of your marketing plan. If you’re trying to build an online presence, you need a content strategy just as much as any for-profit business. Putting the right information in front of your audience gives you the opportunity to reach your community more effectively.

Sheetal Pinto - 3/18/2021 06:43

Communication is a two-way street. We share our message to get a response. How often do we forget to listen to the response? In our daily scramble to create new content, we often forget about checking to see what our audience thinks. We get so focused on Google rankings that we neglect our real audience – the customer. Creating an atmosphere in which you listen to feedback and reviews from your customers gives you a chance to let your customers know how much you care. Plus, it opens the door to some exciting opportunities in your content marketing strategy.

Sheetal Pinto - 3/11/2021 06:00

Burger King may have had good intentions with it’s 2021 campaign for International Women’s Day, but it’s tweet “women belong in the kitchen” came off as sexist. Although it is true that women make great chefs, the historical context of the phrase brought negative publicity to the popular burger chain. The campaign was a flop and goes to demonstrate the power of thoughtfully crafted content. You can use your content to show you value gender equality, provided you do it right. 

Sheetal Pinto - 3/4/2021 00:00

You’ll Find An Enthusiastic Audience in Exchange!    

Entrepreneurs cultivate discipline. It takes a lot of grit to get up every day and punch the clock without a boss looking over your shoulder. Most small business owners have their must-do list of things that have to get done, regardless of feelings and inspiration. Sadly, content marketing often gets relegated to that have-to-do chore list. It’s typically done out of discipline instead of enthusiasm. Gordon Parks, photographer, film director, musician, writer, and co-founder of Essence magazine, said, “Enthusiasm is the electricity of life. How do you get it? You act enthusiastic until you make it a habit.” If you’ve lost your joie de vivre in your content creation, here are some ways to find it again.