Content Marketing Blog mint

Content Marketing Blog

Let Data Drive

Content Marketing Strategy Powered by Data and On-Page SEO Tools

A marketer’s dream is to develop meaningful connections with their audience. As we’ve examined in previous blog posts, connections can be established through good quality content and smart SEO integration. Like every other field in the world today, content marketing also relies on one, often forgotten aspect of decision making: data.

Data driven decisions are just that: decisions that incorporate proven methods and tools to leverage your content to the right audience at the perfect time. According to writer Viola Eva, “it’s time to leverage the latest SEO tools for your content creation” and make smart, informed decisions.1 It’s worth taking a second look at your knowledge of competitive analysis and keywords, and how you can relearn some best practices to increase the relevancy of your site.

The Do-Re-Me of SEO

Before you can start making data driven decisions, it’s important to know the basics of SEO. As a marketer, your goal is to have your site appear on Page 1 of a search engine’s results. According to Marketshare, 75% of people will never scroll past the first page on a Google search.2 This is because the first page of a search is usually filled with the options most relevant to a consumer’s interest or search.

Statistical relevance is an aspect of SEO that has become increasingly important to the success of content online. Tools can identify the common elements among sites featured on the first page of search results. According to Eva, “SEO tools use statistical analysis to understand what all those websites on Page 1 have in common – and for which ranking factors your website is deficient.” This is different from other web crawlers, like Screaming Frog, who only present one-size-fits-all recommendations for your site.

Let’s Get On-Page

In recent months, on-page SEO has become a crucial part of SEO best practices. According to Moz, a popular SEO blog, "on-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines."3 While off-page SEO relies on links and external signals, the on-page counterpart optimizes the source code of a page itself.

Several tools such as CORA, Page Optimizer Pro and SurferSEO, simplify the on-page SEO process for marketers. While all the tools provide review and analysis of your search results, the tools differ on what exactly they measure, from LSI keywords to ranking factors.

Upgrade Your SEO Toolkit

According to Viola Eva, there are three important things to consider when implementing any new SEO tools to your content strategy.

  • Data and Transparency: It’s important that your new tool is able to provide analysis along with its review. CORA is well regarded by industry professionals for providing the most in-depth review of any SEO tools. It searches the first 100 results on a query and analyses 600 ranking factors.
  • Recommendation Quality: No tools will ever return the same recommendations. That’s because they focus on measuring different things, like the source code of a website vs. the front-end we see as users.  However, comparing successfully ranked pages with similar fields of interest will allow you to see correlations of successful optimization.
  • Usability: While many tools are browser applications, a better test of usability may come from a desktop application. It’s also important to see where your competitors are ranked and what gives their site their ranking position.

In addition, it’s important to ask yourself what you’re looking for from your SEO tools. Are you looking for detailed data or a summary? Do you prefer general practices or hyper-specific recommendations? Depending on what you’re looking for, different tools can better serve your needs. The biggest takeaway is an appreciation for data, and how new SEO tools can give data the wheels to your SEO marketing.

Search marketing can be challenging and confusing. Our team at MintCopy is comprised of experts in SEO and content marketing. Our writers follow digital copywriting best practices to enhance your marketing strategy and help you achieve greater business success online.

Use our online form to get in touch today. Follow us on Facebook, LinkedIn, Google+ and Twitter to stay updated on the latest content marketing trends.

Share


Recent Posts

Sheetal Pinto - 10/14/2021 06:00

Imagine putting up a business sign and having the city come along and take it down. Not only that, but then they put up their own sign that advertises your business. Instead of being a Mexican restaurant, you’re now labeled as a Tex-Mex cantina. Think it can’t happen? Google is updating page titles that are displayed in search results. Your SEO content could be replaced with text that Google thinks is more relevant to the user. Here’s what to know and how to avoid getting your titles rewritten.

Sheetal Pinto - 10/7/2021 14:52

On the occasion of Canadian Thanksgiving, we want to thank all of you who have supported MintCopy over the years. As our customers, writers, partners and associates, you have allowed us to continue serving the content marketing needs of various industries around the world. We could never have done this without you, and we count on your continued support into the future. We are abundantly grateful.

Sheetal Pinto - 9/30/2021 06:00

A purchase transaction may happen online or offline, but shopping is definitely a universally online phenomenon today. Every buyer uses the internet to get information when shopping. B2B buyers are no different, regardless of industry. Manufacturers can’t deny the power of content marketing, but many haven’t fully bought into investing in B2B content. Trade shows were expensive before the pandemic. As we come out of the pandemic, it’s unlikely that they’ll make a comeback to their former glory anytime soon. Print magazines and journals are not as relevant as they once were. Your team can’t reach out to every prospect in person. Content marketing can be an important element in your marketing strategy because it’s ready when your customer is.

Sheetal Pinto - 9/23/2021 06:00

LinkedIn was once thought of as just a recruiting channel, but it’s slowly turned into a premier platform designed around content for professionals. To that end, LinkedIn is enhancing features that allow businesses to build their credibility through social content. Companies can now publish longer articles on LinkedIn’s Articles for Pages.

Sheetal Pinto - 9/16/2021 06:00

So You Can Create Content that Google Will Find Easily and Rank High

It’s estimated that Google processes about 63,000 searches every second. When you consider that most adults conduct an average of at least three to four searches a day, it’s evident why you want to rank well in search engine results pages. Many copywriters may use keywords to boost SEO but may not fully understand how search works. Google’s main purpose isn’t to function as a marketing tool to promote your product or service. Instead, it exists to gather and organize the most useful and relevant information for the user. Understanding this can help make your SEO content be more accessible and useful.

Sheetal Pinto - 9/9/2021 06:00

Search engine optimization is the process to make your digital content more visible in organic search. SEO copywriting helps deliver your web pages to your audience when they’re searching for information. SEO writers often focus on keywords, location, and other technical elements that drive search. But SEO has to go deeper than that. Today’s users want quality content. Here are 4 tips to create SEO friendly content that speaks to your audience.

Sheetal Pinto - 9/2/2021 06:00

When you go to the library, you don’t ask the librarian to tell you what to read. You want to read what interests you. In the same manner, when you create content, publish what your audience wants to read, not what you like. Okay, maybe the analogy is a bit outdated, or even alien to many of us. What library? Who goes there? Everything’s online! But you get the idea. Your customers have questions. They want answers. Here are three ways your copywriters can get ideas from your audience.

Sheetal Pinto - 8/26/2021 06:00

On average, web page views get 15 seconds or less of attention. Most people only want the information they are looking for, not everything you have to say on the matter. Optimizing your content for consumer behavior can help your business create content that consumers will engage with. Here are some tips for content writing that will grab the reader’s attention and keep them reading to the end of the page.

Sheetal Pinto - 8/12/2021 06:00

Prioritize Quality, Consistency and Frequency

"Easy reading is damn hard writing." - Nathaniel Hawthorne, American novelist and short story writer
It can take a skilled writer up to 6 hours to craft a well-written 2000-word blog post. Engaging writing takes time. Time many business owners and their teams simply don't have. Outsourcing your blog writing can be one way to generate new content without taking time away from managing core aspects of managing your business.

Sheetal Pinto - 8/5/2021 06:00

Why are you creating content? In addition to education and entertainment, content can increase brand awareness, generate leads, and establish credibility. But at its core, marketing content has the responsibility to deliver a return on investment (ROI) in the form of sales. Whether you have a brick-and-mortar location or an e-commerce store, your marketing dollars need to convert to real income. One way to find success with your content strategy is to think about your customer’s journey.