Content Marketing Blog mint

Content Marketing Blog

Let Data Drive

Content Marketing Strategy Powered by Data and On-Page SEO Tools

A marketer’s dream is to develop meaningful connections with their audience. As we’ve examined in previous blog posts, connections can be established through good quality content and smart SEO integration. Like every other field in the world today, content marketing also relies on one, often forgotten aspect of decision making: data.

Data driven decisions are just that: decisions that incorporate proven methods and tools to leverage your content to the right audience at the perfect time. According to writer Viola Eva, “it’s time to leverage the latest SEO tools for your content creation” and make smart, informed decisions.1 It’s worth taking a second look at your knowledge of competitive analysis and keywords, and how you can relearn some best practices to increase the relevancy of your site.

The Do-Re-Me of SEO

Before you can start making data driven decisions, it’s important to know the basics of SEO. As a marketer, your goal is to have your site appear on Page 1 of a search engine’s results. According to Marketshare, 75% of people will never scroll past the first page on a Google search.2 This is because the first page of a search is usually filled with the options most relevant to a consumer’s interest or search.

Statistical relevance is an aspect of SEO that has become increasingly important to the success of content online. Tools can identify the common elements among sites featured on the first page of search results. According to Eva, “SEO tools use statistical analysis to understand what all those websites on Page 1 have in common – and for which ranking factors your website is deficient.” This is different from other web crawlers, like Screaming Frog, who only present one-size-fits-all recommendations for your site.

Let’s Get On-Page

In recent months, on-page SEO has become a crucial part of SEO best practices. According to Moz, a popular SEO blog, "on-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines."3 While off-page SEO relies on links and external signals, the on-page counterpart optimizes the source code of a page itself.

Several tools such as CORA, Page Optimizer Pro and SurferSEO, simplify the on-page SEO process for marketers. While all the tools provide review and analysis of your search results, the tools differ on what exactly they measure, from LSI keywords to ranking factors.

Upgrade Your SEO Toolkit

According to Viola Eva, there are three important things to consider when implementing any new SEO tools to your content strategy.

  • Data and Transparency: It’s important that your new tool is able to provide analysis along with its review. CORA is well regarded by industry professionals for providing the most in-depth review of any SEO tools. It searches the first 100 results on a query and analyses 600 ranking factors.
  • Recommendation Quality: No tools will ever return the same recommendations. That’s because they focus on measuring different things, like the source code of a website vs. the front-end we see as users.  However, comparing successfully ranked pages with similar fields of interest will allow you to see correlations of successful optimization.
  • Usability: While many tools are browser applications, a better test of usability may come from a desktop application. It’s also important to see where your competitors are ranked and what gives their site their ranking position.

In addition, it’s important to ask yourself what you’re looking for from your SEO tools. Are you looking for detailed data or a summary? Do you prefer general practices or hyper-specific recommendations? Depending on what you’re looking for, different tools can better serve your needs. The biggest takeaway is an appreciation for data, and how new SEO tools can give data the wheels to your SEO marketing.

Search marketing can be challenging and confusing. Our team at MintCopy is comprised of experts in SEO and content marketing. Our writers follow digital copywriting best practices to enhance your marketing strategy and help you achieve greater business success online.

Use our online form to get in touch today. Follow us on Facebook, LinkedIn, Google+ and Twitter to stay updated on the latest content marketing trends.

Share


Recent Posts

Sheetal Pinto - 4/22/2021 06:00

Most people will not think about insurance as the most exciting topic when it comes to content, but Progressive made insurance more personal with their mascot, Flo. Geico brought in a gecko as an unconventional way to discuss insurance with customers. Liberty Mutual introduced LiMu Emu and Doug to spread the word that you can get customized coverage. These insurance businesses found a way to create interest and a narrative around insurance that makes people pay attention. Your insurance agency can take your content strategy up a notch through these tested and proven techniques that serve your customers.

Sheetal Pinto - 4/15/2021 06:00

Think of content marketing like a first date. If all you do is talk about yourself, you’re unlikely to get a second date. People aren’t primarily reading your content to get to know your company. Your audience is trying to solve a problem or get insights into a subject that is of genuine interest to them. The conundrum is that to ensure your content is consumed and appreciated, you must have a well-planned SEO strategy. To get content that meets your SEO needs, you need a content strategy and a way to convey that plan and its objectives to the copywriter. 

Sheetal Pinto - 4/8/2021 06:00

The best lawyers and politicians know that to persuade others, there are three elements of persuasion – ethos, pathos, and logos. Ethos refers to your character and believability. Pathos is the emotional aspect of your argument. Logos refers to the logic or reason of your statements. When you weave the three elements together well, you can persuade your audience to take action. Use the power of ethos, pathos, and logos to increase the effectiveness of your content marketing.

Sheetal Pinto - 4/1/2021 06:00

Having a strong content strategy builds your school’s reputation, attracts new students and brings your community together. It may even encourage alumni to donate and support your school in many ways.  The challenge is bringing together many departments and goals while having an engaging website and keeping up with social media. To be successful, it’s important for modern-day schools to be active online and on social media. Your school can also differentiate itself through an engaging online platform.

Sheetal Pinto - 3/25/2021 06:00

How Content Marketing Can Help Your Charity

Content marketing is often geared toward selling products or services. So, when your organization is a charity, it’s easy to think that content marketing doesn’t have to be part of your marketing plan. If you’re trying to build an online presence, you need a content strategy just as much as any for-profit business. Putting the right information in front of your audience gives you the opportunity to reach your community more effectively.

Sheetal Pinto - 3/18/2021 06:43

Communication is a two-way street. We share our message to get a response. How often do we forget to listen to the response? In our daily scramble to create new content, we often forget about checking to see what our audience thinks. We get so focused on Google rankings that we neglect our real audience – the customer. Creating an atmosphere in which you listen to feedback and reviews from your customers gives you a chance to let your customers know how much you care. Plus, it opens the door to some exciting opportunities in your content marketing strategy.

Sheetal Pinto - 3/11/2021 06:00

Burger King may have had good intentions with it’s 2021 campaign for International Women’s Day, but it’s tweet “women belong in the kitchen” came off as sexist. Although it is true that women make great chefs, the historical context of the phrase brought negative publicity to the popular burger chain. The campaign was a flop and goes to demonstrate the power of thoughtfully crafted content. You can use your content to show you value gender equality, provided you do it right. 

Sheetal Pinto - 3/4/2021 00:00

You’ll Find An Enthusiastic Audience in Exchange!    

Entrepreneurs cultivate discipline. It takes a lot of grit to get up every day and punch the clock without a boss looking over your shoulder. Most small business owners have their must-do list of things that have to get done, regardless of feelings and inspiration. Sadly, content marketing often gets relegated to that have-to-do chore list. It’s typically done out of discipline instead of enthusiasm. Gordon Parks, photographer, film director, musician, writer, and co-founder of Essence magazine, said, “Enthusiasm is the electricity of life. How do you get it? You act enthusiastic until you make it a habit.” If you’ve lost your joie de vivre in your content creation, here are some ways to find it again.

Sheetal Pinto - 2/25/2021 06:00

Don't Waste Time Staring at a Blank Screen Hoping for Inspiration

A white page with a blinking cursor can be scary. You sit down to write next week's content and stare blankly at the screen until 1 min, 1 hour or even a whole morning has passed without getting any work done. It's not uncommon for people to think that writer's block is a myth (a.k.a. procrastination). You should just start writing (or typing) and you'll come up with something—it doesn't always work that way. We know writer's block is real. Creating great content doesn't happen by accident or under duress. Go back to your content strategy and find a new approach to creating valuable content.

Sheetal Pinto - 2/18/2021 06:00

When Customers Are Seeking Help, Stop Selling!

Chatbots are becoming more mainstream as more businesses embrace the technology as part of their online presence. To maintain your brand’s identity and to avoid pushing customers away, your business can’t afford to leave your chatbot content strategy to chance. Here are our best tips for creating a chatbot that eases up your time by delivering relevant information to your customers.