Content Marketing Blog mint

Content Marketing Blog

Listen Up Content Marketers! It's OK to Go Off on a Tangent

Your Audience will Enjoy the Break and Share Your Content Readily

Unless you’re blessed with insanely linear organizational skills, you understand how boring anything formal or stiffly written can be. Reading through educational materials isn’t exactly fun for many. That is, until you come across someone who knows how to write for their audience instead of just their topic.

Content marketing isn’t about plugging your product shamelessly line after line. It’s about bridging the gap between interest and a solution. Each piece written for a website should expand on knowledge about a product’s potential as it relates to the real world. This isn’t done with a “used car-salesman” ad. It’s done with a narrative. A story that takes the reader on a relatable journey that teaches, entertains, and builds a relationship. So yes, of course, go ahead and sell your high-tech lawnmower, but do so by showing your audience how to care for their lawns, how often to water their grass, why weed and bug control is required, how does aeration work, why your dog peeing on the lawn may burn it, smart ways to protect your grass during summer barbecues, and so on.

Think of content marketing like going on a blind date with your audience. They’re already there because something interests them. Now, it’s up to you to keep them there with witty and captivating stories that eventually nudge them in the right direction. Going for the hard sell right out of the gate is always going to be a mistake in content development. Those lawnmowers will only sell fast and sell more if your customers have beautiful lawns that they believe deserve a high-tech mower!

Omnipresent Branding of Content – It’s NOT Required!

Some old school marketing gurus are still focused on making every piece about the brand. This falls more in line with advertising copywriting and has been proven less than effective with the new digital generation. Consumers respond to “tangents” that interest them and provide valuable information instead of treating them like cattle with wallets. Knowing when to create a tangential content sales funnel is as simple as identifying your content’s purpose and using these tips:

  • Is your content intended to increase traffic, improve SEO visibility and create repeat customers? Content marketing is an excellent way to diversify your topics which casts a wider net for consumers and creates new sales funnels from different directions.
  • Content that’s written to entertain also has a more emotional impact on readers. Emotion is one of the most powerful marketing tools in existence. It connects to people and resonates with them on a deeper level. This means more meaning and more memorable content.
  • Content marketing may be intended to increase sales, but the long game is best played using diverse topic choices that offer a wider range of value for different types of potential clients. Again, the wider you can cast your marketing net, the more traffic you’ll eventually drive to your niche.

Your niche doesn’t have to be so narrowed by content that no one can get in to enjoy your products. Content marketing widens this and diversifies your audience in new and interesting ways. Sometimes, branding can miss the mark—so why not make your target bigger?

For more information on how to change your approach to content marketing, contact the SEO copywriting experts at MintCopy. We know how to get the readers’ attention, and how to keep it!

Use our online form to get in touch today. Follow us on Facebook, LinkedIn, Google+ and Twitter to stay updated on the latest content marketing trends.

Share


Recent Posts

Sheetal Pinto - 6/13/2019 06:00

5 Ways to Make Your Content Share-Worthy

In 1994, the first blog was published on the internet. It was created by Justin Hall, an American college student, and it wasn’t called a blog – just a personal homepage.1 25 years later, there are thousands of active blogs on the internet. Amidst this saturation of work, it can be daunting to ensure your content hold its ground.

Sheetal Pinto - 6/6/2019 06:00

Making Content Marketers Better Managers

When a sports team wins a big championship, the success is credited to two major factors: the players and the coach. One could argue that a team is only as good as the direction they’re given. That’s why, it’s no surprise that the best coaches in NBA, NHL and the MLB are loved by their teams. Whether they’re coaches, mentors or simply managers, regardless of your field of expertise, the person responsible for giving direction and instruction has a pivotal job on their hands.

Sheetal Pinto - 5/30/2019 06:00

Give Your SEO Strategy A Shot in the Arm

There’s a lot that goes into an effective SEO strategy: from quality to consistency, relevance to speed. For many people, the latter comes as a surprise. It often feels like a waiting game once you’ve uploaded your content, sitting patiently as your ranking slowly increases for weeks on end. That’s frustrating – after all, having your content earn top rankings shouldn’t feel like a marathon.

Sheetal Pinto - 5/16/2019 06:00

Effective Methods to Improve Your Writing Style

Let’s face it: being an expert in your field does not make you an expert at writing about it. Even for the best writers, creating a variety of content on a continuous basis can be a challenge. For marketers who don’t consider writing their strongest suit, the task seems outright daunting.

Sheetal Pinto - 5/9/2019 06:00

Content Marketing Tips for the Healthcare Industry

It often feels like everyone’s an expert when it comes to their health. From new research and startling statistics to passed-down wisdom, there seems to be no single right way to take care of your health. The internet plays a pivotal role here since 80% of all internet users will search health-related queries online.1 And, however small or unique the scenario, there’s always an answer out there.

Sheetal Pinto - 5/2/2019 06:00

Taking Your Blog Up a Notch

Fellow Bloggers: You’ve taken the leap. Now, it’s time to swim!
Last week, in our Step by Step Guide to Start Blogging, we talked about getting started on your blog. Here, we’ll continue to expand on those methods and add a few new insights to your plate. As new bloggers, you may have learnt a few things on your own already. We’ll break down concepts like SEO and rankings, and help your expertise reach the right audience.

Sheetal Pinto - 4/25/2019 06:00

Blogging 101

In the world of content marketing, starting a blog feels like a rite of passage. As any marketer will attest, there's a saturation of different blogs out there: from lifestyle to education, recipes to fan clubs. They all understand the biggest benefit of blogging: having a podium to share your business offering and expertise.

Sheetal Pinto - 4/18/2019 06:00

B2B Content CAN Be Funny

As a rule of thumb, B2B marketing should avoid certain false steps or ‘faux-pas.’ The list includes attributes like being vague, presumptuous, or ill-researched. But somewhere along the way, marketers added "humorous"" to that list. Why?

Sheetal Pinto - 4/11/2019 06:00

Humour in Content Marketing

"Why did the SEO expert cross the road? To get hit with traffic!"1

For years, humour has been used in literature and content to engage audiences. From Shakespeare to Einstein, many notable figures in history used humour as a means to relay complicated or niche messages.

As any marketer will attest, incorporating the basic tenets of content marketing can make your content seem dry or taxing to read. Infusing humour into your writing can keep your readers interested to read, share, and comment upon.

Sheetal Pinto - 4/4/2019 06:00

Content Marketing Strategy Powered by Data and On-Page SEO Tools

A marketer’s dream is to develop meaningful connections with their audience. As we’ve examined in previous blog posts, connections can be established through good quality content and smart SEO integration. Like every other field in the world today, content marketing also relies on one, often forgotten aspect of decision making: data.