Content Marketing Blog mint

Content Marketing Blog

Are You Making this Mistake with Content Marketing?

There’s a good reason that everyone is talking about content marketing—it works! But only if you do it correctly. If you are about to kick off a lead generation program using content marketing, or have been doing content marketing for a while without seeing the results that you want, there is one important question you need to ask.

Is content marketing part of your money-generating machine?

In business, there are only 3 ways to increase profits and revenue. These are:

  1. Increase the number of customers
  2. Increase the average transaction value per customer
  3. Increase the frequency of customers’ purchases

What does this have to do with your content marketing? EVERYTHING.

For decades, the fundamental goals of business were these: getting more customers, selling them more stuff and getting them to buy more often. This may have meant hiring salespeople, buying advertising space and making deals with other businesses. But now that business is online, it seems we have forgotten these basics!

The point is this: content marketing MUST be part of a larger strategy to turn leads into customers and customers into repeat customers. If your content marketing doesn't accomplish this, you may be wasting your time.

Content marketing is much more than just publishing a blog post every now and then with a few links to your service pages. Content marketing is a strategy. Content marketing is like a game of chess—you have to plan every move. Random moves and careless mistakes can cost you.

Conversions are King

If you have made the decision to combine content marketing with a larger and well thought out strategy for generating revenue, then let’s back it up with action. This action comes from putting your focus on the most important aspect of business: conversions.

If you were about to spend $5,000 on a direct mail campaign, you would know exactly how many sales are needed to get this money back. You would also know how many upsells you need, refunds to account for and every other detail of the finances and conversion process.

Here’s an interesting thought from Andy Crestodina, co-founder of Orbit Media:

“In the marketing context, especially digital, we’re really measuring just two numbers. The first number is the total number of visitors to our website, and the second number is the percentage of visitors who act. It’s traffic and the conversion rate.”

Crestodina is saying two things:
1. You must know how many visitors you are getting.
2. You must know how many of those visitors you are able to convert.

Each business has a different system and lead funnel. Some businesses collect email addresses and then send a mixture of interesting content to build relationships followed by making offers to those who read and enjoy the content. Other businesses stop at collecting phone numbers and then will call those leads to try and sell. No matter what your lead generation funnel looks like, you must know how content marketing fits into your overall marketing strategy. Don’t do content marketing because everybody else is doing it. Do it because you know that each piece of content creates new customers and you have the data to back it up.

Interested in a discussion about how to use content marketing correctly and increase your profits? Talk to us at MintCopy. Call 888-646-8003 or send us an email.

Share


Recent Posts

Sheetal Pinto - 2/18/2021 06:00

When Customers Are Seeking Help, Stop Selling!

Chatbots are becoming more mainstream as more businesses embrace the technology as part of their online presence. To maintain your brand’s identity and to avoid pushing customers away, your business can’t afford to leave your chatbot content strategy to chance. Here are our best tips for creating a chatbot that eases up your time by delivering relevant information to your customers.

Sheetal Pinto - 2/11/2021 06:00

Promote Your Employees So they Can Promote Your Brand

Akio Morita, co-founder of Sony, said, “I emphasize this—no matter how good or successful you are or how clever or crafty, your business and its future are in the hands of the people you hire.” Your employees are the foundation of your brand. Showcasing your team members and introducing them to your audience creates relationships with customers. Don’t make your “About Us” page an afterthought. Use the “Our Team” page to make your brand more personal.

Sheetal Pinto - 2/4/2021 06:00

That Should Be Your Goal when You Write Content with Empathy

Consumers are bombarded with content. It’s not just text-based content like blog posts and web pages. It’s estimated that over 95 million photos and videos are shared every day on Instagram. Over 500 million Tweets are posted each day. The average office worker receives upwards of 120 emails per day. Making your content stand out is getting more difficult by the day. Creating content that resonates with your audience is even more challenging. When a reader reads your blog or email, what is the takeaway? If you can’t make them remember the words, you can leave them with a feeling that you understand their needs. Empathy is a powerful weapon in the content toolbox.

Sheetal Pinto - 1/28/2021 06:00

Here's a Checklist of 7 Dos and Don'ts

A decade, or even two decades ago, they might have seemed like a task that only the highly experienced publishers took on. Today, eBooks are on trend as a marketing tool, and many content marketers are using them very successfully. You don’t have to be a big company or one with deep pockets to venture into this type of content writing.  Once you write an eBook, you have an asset in your content marketing toolbox that you can use for a long time. It’s like trying to bake a cake for the first time—it looks hard because the recipe has so many steps, but once you get started, it’s not that difficult. And you may end up wanting to bake again, frequently! If you’re writing your first eBook, here are some tips that can help you be more successful.

Sheetal Pinto - 1/21/2021 06:00

Who’s your favorite Superman? Is it Christopher Reeve, Dean Cain, or Henry Cavill? If you’re like many Superman aficionados, you may not have a favorite. You enjoy them all on their own merits. Each rendition of Superman brought a new facet to the character. Content is much like those favorite characters who we keep bringing back.

Sheetal Pinto - 1/14/2021 14:27

Most businesses don’t have an infinite marketing budget, so it’s important to focus on smart content marketing. In creating a strategy, you can put your marketing dollars toward the most effective methods to increase your audience and boost sales. Here are five more content marketing ideas that you can use on a budget to see how your customers respond.

Sheetal Pinto - 1/7/2021 06:00

As we enter 2021 with innovative ideas and new opportunities in entrepreneurship, let’s take a look at how content marketing can lead to new customers, even if you don’t have a huge budget. The key is to get a content strategy and build your content vault as you grow your business. Here are five ideas you can build into your marketing plan to reach out to your audience.

Sheetal Pinto - 12/22/2020 13:24

As you look forward to your 2021 content strategy, look back at the roller coaster of 2020. This year—make no mistake—it was a pandemic that altered consumer behavior, forcing marketing teams to pivot their content plans. #BlackLivesMatter put the focus on minority businesses and diversity. Our focus was on helping businesses stay relevant while maximizing their online presence.

Sheetal Pinto - 12/17/2020 06:00

With everything going on in the world, you may be wondering if people care about grammar and spelling on your website and social media channels. Here’s the thing—people now have more time to notice errors in online content. Smashed Media estimates that “grammatical mistakes on websites can reduce sales by up to 50%.” Quality Logo Products reports that 42.5% of over 1,000 social media users who were surveyed about spelling mistakes would not purchase goods on websites that had misspellings. It’s not as though your audience comprises of language experts and schoolteachers, but consumers want to see that your brand cares about the details, even the seemingly unimportant details like grammar and spelling in digital content. To support your busy team of in-house writers, consider hiring an experienced SEO copywriter who can play the role of a content editor.   

Sheetal Pinto - 12/10/2020 06:00

Even if you can’t afford to hire a bunch of people to manage online content, you can support your team with a strategic plan to produce high quality content. Here are the best ways to develop the potential of your content marketing team, regardless of size.