Content Marketing Blog mint

Content Marketing Blog

Making CTAs An Essential Part of Your Content

Call Me, Definitely!

What do you think of when you think of a CTA for your digital content?

Is it “Read More” or maybe, “For a limited time, you can subscribe for $9.99 and pay no delivery fees?”

Though different in tone, both answers would be correct! With the rise of social media and a necessary push to market themselves online, brands are using different techniques and methods to convince their audiences to become customers in unique but pointed ways. CTAs, or Calls to Action, are definitive ways to give your audience some direction after digesting your content.

What’s a CTA, Anyway?

A Call to Action is a prompt that tells viewers to move in a precise direction. Most commonly, you’ll see CTAs in the form of buttons or hyperlinks that lead you to the next desired step. Sometimes in blogs, you’ll see a CTA in the form of a well-crafted sentence at the end of the post. With the saturation of content available on the internet, CTAs are an essential addition to content for brands. Think of an Instagram post without a caption - the content is a lot less effective at doing its job.1

It can be easy for marketers to forget to include direct CTAs in the content, but they’re more important than you might think. According to the team at Optimizely, a CTA is an imperative engagement point to keep users engaged with a site. “If a reader lands on a blog article and there is no clear call to action at the bottom of the post, it is likely that the reader will leave the site without completing any other tasks.”2 They can be encouraged to keep exploring the site and learning more about your business by seeing a CTA that asks them to read more or sign-up for a newsletter.

C is for Compelling

Writing your ‘Call to Action’ can be easy with the right tools and knowledge. Writer Billy McCaffrey emphasizes the importance of speaking your customer’s language and using industry-specific words or messages that they might respond well to.3 He also offers these general tips that can help marketers craft compelling CTAs:

  • Start Strong: Use strong command words to start your CTA, telling your reader exactly what you’d like them to do. Good examples are words like, “Buy,” “Subscribe” and “Download.”
  • Tap into Emotion: Simple punctuation or rephrasing can make your CTA more enticing for viewers. What’s more enticing to you? “Plan your family vacation” or “Click here to plan your next family getaway!”
  • Know Your Devices: Adapt your CTA to the device your content will most likely be viewed on. If most of your customers view your site on their mobile phones, consider making your CTA a push to call. Simple tweaks like this make a huge difference in user experience.
  • Give ‘Em a Reason: Give your audience a reason to follow your CTA. It’s not enough to ask them to subscribe - give them a glimpse at what a subscription might do for them. A great example: “Subscribe to our newsletter for the latest trends in home decor.”

The most important thing to remember is that your CTA should be concise and to the point. By keeping things direct, you’re giving your viewers proper direction and leaving little room for guesswork. Crafting good CTAs will help you elevate your content from one-off pieces to effective marketing tools for your business.

Is writing not your strong suit? We can help you with that! Our team at MintCopy is comprised of experts in SEO and content marketing. Our writers follow digital copywriting best practices to enhance your marketing strategy and help you achieve greater business success online.

You can reach us online or call toll free at 1.888.646.8003.

Follow us on Facebook, LinkedIn and Twitter to stay updated on the latest content marketing trends.


1 15 Call to Actions for Blog Posts that Convert. Writtent. https://writtent.com/blog/15-call-action-samples-rocking-blog-posts-convert/

3 Hook, Line and Sinker: 7 Tips for a Killer Call-to-Action. https://www.wordstream.com/blog/ws/2014/10/09/call-to-action

Share


Recent Posts

Sheetal Pinto - 4/22/2021 06:00

Most people will not think about insurance as the most exciting topic when it comes to content, but Progressive made insurance more personal with their mascot, Flo. Geico brought in a gecko as an unconventional way to discuss insurance with customers. Liberty Mutual introduced LiMu Emu and Doug to spread the word that you can get customized coverage. These insurance businesses found a way to create interest and a narrative around insurance that makes people pay attention. Your insurance agency can take your content strategy up a notch through these tested and proven techniques that serve your customers.

Sheetal Pinto - 4/15/2021 06:00

Think of content marketing like a first date. If all you do is talk about yourself, you’re unlikely to get a second date. People aren’t primarily reading your content to get to know your company. Your audience is trying to solve a problem or get insights into a subject that is of genuine interest to them. The conundrum is that to ensure your content is consumed and appreciated, you must have a well-planned SEO strategy. To get content that meets your SEO needs, you need a content strategy and a way to convey that plan and its objectives to the copywriter. 

Sheetal Pinto - 4/8/2021 06:00

The best lawyers and politicians know that to persuade others, there are three elements of persuasion – ethos, pathos, and logos. Ethos refers to your character and believability. Pathos is the emotional aspect of your argument. Logos refers to the logic or reason of your statements. When you weave the three elements together well, you can persuade your audience to take action. Use the power of ethos, pathos, and logos to increase the effectiveness of your content marketing.

Sheetal Pinto - 4/1/2021 06:00

Having a strong content strategy builds your school’s reputation, attracts new students and brings your community together. It may even encourage alumni to donate and support your school in many ways.  The challenge is bringing together many departments and goals while having an engaging website and keeping up with social media. To be successful, it’s important for modern-day schools to be active online and on social media. Your school can also differentiate itself through an engaging online platform.

Sheetal Pinto - 3/25/2021 06:00

How Content Marketing Can Help Your Charity

Content marketing is often geared toward selling products or services. So, when your organization is a charity, it’s easy to think that content marketing doesn’t have to be part of your marketing plan. If you’re trying to build an online presence, you need a content strategy just as much as any for-profit business. Putting the right information in front of your audience gives you the opportunity to reach your community more effectively.

Sheetal Pinto - 3/18/2021 06:43

Communication is a two-way street. We share our message to get a response. How often do we forget to listen to the response? In our daily scramble to create new content, we often forget about checking to see what our audience thinks. We get so focused on Google rankings that we neglect our real audience – the customer. Creating an atmosphere in which you listen to feedback and reviews from your customers gives you a chance to let your customers know how much you care. Plus, it opens the door to some exciting opportunities in your content marketing strategy.

Sheetal Pinto - 3/11/2021 06:00

Burger King may have had good intentions with it’s 2021 campaign for International Women’s Day, but it’s tweet “women belong in the kitchen” came off as sexist. Although it is true that women make great chefs, the historical context of the phrase brought negative publicity to the popular burger chain. The campaign was a flop and goes to demonstrate the power of thoughtfully crafted content. You can use your content to show you value gender equality, provided you do it right. 

Sheetal Pinto - 3/4/2021 00:00

You’ll Find An Enthusiastic Audience in Exchange!    

Entrepreneurs cultivate discipline. It takes a lot of grit to get up every day and punch the clock without a boss looking over your shoulder. Most small business owners have their must-do list of things that have to get done, regardless of feelings and inspiration. Sadly, content marketing often gets relegated to that have-to-do chore list. It’s typically done out of discipline instead of enthusiasm. Gordon Parks, photographer, film director, musician, writer, and co-founder of Essence magazine, said, “Enthusiasm is the electricity of life. How do you get it? You act enthusiastic until you make it a habit.” If you’ve lost your joie de vivre in your content creation, here are some ways to find it again.

Sheetal Pinto - 2/25/2021 06:00

Don't Waste Time Staring at a Blank Screen Hoping for Inspiration

A white page with a blinking cursor can be scary. You sit down to write next week's content and stare blankly at the screen until 1 min, 1 hour or even a whole morning has passed without getting any work done. It's not uncommon for people to think that writer's block is a myth (a.k.a. procrastination). You should just start writing (or typing) and you'll come up with something—it doesn't always work that way. We know writer's block is real. Creating great content doesn't happen by accident or under duress. Go back to your content strategy and find a new approach to creating valuable content.

Sheetal Pinto - 2/18/2021 06:00

When Customers Are Seeking Help, Stop Selling!

Chatbots are becoming more mainstream as more businesses embrace the technology as part of their online presence. To maintain your brand’s identity and to avoid pushing customers away, your business can’t afford to leave your chatbot content strategy to chance. Here are our best tips for creating a chatbot that eases up your time by delivering relevant information to your customers.