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Content Marketing Blog

Have You Mapped Your Customer Personas Yet?

It can be very disheartening when your content fails to resonate with your target audience, but it doesn’t always mean you are using poor quality content.  Did you ever consider that you might have read your target audience wrong?  Very often, content fails because it is focused on the wrong group of people.  Mapping out the personas of your potential customers can help you to nail your content first time and ensure it gets out to the audience that matters.

  • Review your website page by page - While your website as a whole might be targeted at one group of people, specific niche pages may be focused at others.  For example, if you are offering Botox treatments on one page and full facelift procedures on another, you might want to assume that the visitors to the Botox page will be a little younger than the viewers of the facelift page.  By adjusting the language and tone on each page accordingly, you have a better chance of making a strong connection with the reader.
  • Download and review your analytical data - Analysing website traffic can tell you a lot about the people viewing your website.  For example, you can see where visitors live, the time of day that they visit and the pattern in which they view pages.  This data will help you to map the behaviour of your visitors and in turn respond to this behaviour.  For example, visitors may be hitting one particular page and then leaving your site altogether.  This may be because they felt the page didn’t apply to them.  Review the page to ensure it is consistent with your overall sales message. 
  • Use social media to get valuable data - The great thing about social networks like LinkedIn, Twitter and Facebook is that they give a face to your potential customers.  There are a number of social media analytical tools that will help you to collect data about your followers and fans that could be critical to your next marketing campaign. 

At MintCopy, writing for your target audience is what we do best.  By getting the tone and style right from the start you can get some great results from your copy.   Contact us now at 888-646-8003 or send us an email to find out more.

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