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Content Marketing Blog

Mastering Content Ideation

How to Select Blog Topics that Will Make an Impact
Whether you write your blog posts in-house or you prefer to hire professionals and focus on marketing your content, you have probably come to the realization that you need compelling topics to attract readers. Additionally, the subject matter of your posts must make sense with regard to your field of interest and your audience.
If you want to build or grow a consistent readership, you must deliver posts that keep your visitors interested. As content marketing strategist Jean Spencer pointed out, based on research conducted by the Kapost team, 99 percent of marketers assert that a steady stream of ideas contributes greatly to their marketing success. If you feel frustrated because you cannot seem to generate such a creative stream, you are not alone. Another finding from the same study revealed that half of marketers do not have a sufficient supply of ideas to drive their content marketing. If this sounds like you, read below for insights on how to change that dynamic.

Finding Topics to Boost Your Content Marketing Efforts

Now that you know how vital content ideation is to your copywriting, you can explore ways to create topics and posts that will lead to successful content marketing.

Here are three tried-and-true methods for harnessing your creative flow and writing copy on impactful subjects:     

  • Effective Brainstorming – Simply isolating yourself in a room and forcing yourself to “brainstorm” may not produce the results you want. Do not be afraid to ask others to join you as you search for relevant, powerful ideas. You might want to hold a weekly session with co-workers to share your thoughts with each other. Alternatively, you could ask impartial friends or colleagues what topics might catch their attention if they were part of your target demographic.
  • Make Use of Keywords – If you are temporarily blocked and cannot think of fascinating ideas to expand upon in your posts, you might use a trusted resource, such as the Google Keyword Planner tool. This tool is not only invaluable for SEO purposes, you can also generate keywords to learn what people are looking for when they perform searches online in your field of business.
  • Put it in Writing – You cannot always predict when you will be at your most inspired. That next brilliant blog concept could appear as you drift off to sleep at night. It might also come when you are eating breakfast, are out for an evening run, or are picking your kids up from school. Be sure that you always have the means to write such thoughts down as soon as possible, be it in the form of pen and paper or an electronic device. 

Creativity often comes in ebbs and flows, but you can certainly practice techniques that have worked for countless marketers. When you know how to brainstorm effectively and can find subject matter that piques the curiosity of your readers, you will compel them to come back to your website or blog. If writing content around those topics is not something you wish to do or have the time to do, a professional copywriter could be one of your top marketing assets.

MintCopy comprises a team of talented, experienced content writers. Call us at 1-888-646-8003, or email us for more information about our Mississauga copywriting services. Or use our online contact form to get in touch.

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