In-person events are important and you know it. But marketing those events, especially during the last quarter of the year, can really be a strain.
If you are like most businesses, you rely on in-person events to generate new business so your goal is to maximize the ROI on your event. Even if your budget is running low, there are ways you can use content marketing to maximize ROI and boost the overall effectiveness of your events.
Plan Your Event-Related Content
Last minute blog posts and poorly constructed press releases before your event will not deliver the desired results. You need to map out a content strategy and start marketing your event months in advance, building up to the very last minute.
A few ways you can do this:
- Creating a weekly/monthly theme covering a different aspect or section of your event
- Finding relevant content you already have that can be tied into the upcoming event.
- Creating a progressive story that builds up the potential benefits of attending the event.
Don’t Discount Print
Print publications are still quite effective for communicating with potential attendees and funding partners. You can also use a printed souvenir that attendees can keep for its valuable content. Use insightful articles, checklists, how-to guides and other materials to help engage your audience and make them want to come to the event.
Use research and industry surveys to gain new insights on the market before your event. Not only will this help create an interesting topic for discussion during the event, but it can make your event more appealing. Use that research to create white papers that you can hand out at the event. Don’t forget to use press releases and reminder blog posts updating attendees on the progress of your research so that they know attending the event will yield some interesting facts they can take home.
Make it a Social Event
You can create an online community that allows attendees to discuss your event before and after it happens. You can include event-related content in these communities, such as videos of the event, copies of any white papers or printed publications, etc. so that they can be accessed. It is best to get these communities started before the event so that you can get people talking and creating a buzz.
Talk to MintCopy today and see how the right content can make your event the place to be. Call 888-646-8003 or send us an email.