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Content Marketing Blog

Measuring Content Marketing

So you’ve updated your web copy, published articles, blog posts and press releases, but how do you know they are actually being read…let alone viewed?  You want to be sure that your content is getting the attention it deserves, but how can you measure this in a tangible way? 

Learn What Works And Do More of It—Content Marketing Requires Sustained Effort

Well, it all depends on the content medium and channels you are using.  For example, if you are using video to promote your business, you could measure the success of this content by monitoring video views.  Email marketing content can be measured by monitoring email opens and click-through rates - you would need to use a third party tool to do this and there are plenty available. 

Other ways you can measure your content exposure is through website traffic, social media followers and through good old fashioned feedback from your audience by way of blog comments, email inquiries and sales. 

By measuring the success of your content you can learn more easily what your audience enjoys (and what they don’t) and provide more of it.  Good content can have a huge impact on lead generation and your conversion rate and the only way to get good returns is by measuring your content engagement capabilities.

Getting Good Engagement? Now Keep At It!

Ideally, you need to be using good content from the outset.  Once you start to build readership for your online content, you need to raise the bar and keep those readers engaged continually. Spikes of good content with long periods of mediocrity will mean that even your valuable content will be ignored. If you are finding that your articles are being passed over and your website or blog is experiencing huge bounce rates, it could be time to take a long, hard look. This is where we can help you identify what your target audience will find valuable and then work towards creating fresh, valuable content.

We keep your content fresh, interesting and high ranking to ensure you get the best returns on your content investment.  Contact us now at 888-646-8003 or send us an email to find out more. 

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