DemandGen Report – 2016 Content Preferences Survey
According to the DemandGen Report – 2016 Content Preferences Survey, the type of content used to make B2B buying decisions is distributed like this: White Papers (82%); Webinars (78%); Case Studies (73%); eBooks (67%); Blog Posts (66%); Infographics (66%); Third-party/Analyst reports (62%); Video/Motion graphics (47%); Interactive presentations (36%). Another statistic worth mentioning in the same report is that 95% of B2B buyers are willing to consider vendor-related content as trustworthy. The Content Marketing Institute and MarketingProfs rate blogs among the top 5 B2B content marketing tactics.
B2B companies occupy an interesting space in the market and online. They need to edge out the competition while prioritizing brevity, efficiency, and clarity in all of their communications. If you are struggling to get traction on your company blog, consider the guidelines below to help your target audience find you and place their confidence in your business.
The Content Marketing Institute has outlined this model for making your blog stand out and provide value to your clients and prospects (and results for you and your company!):
- Target: Figure out who is reading your content – or rather, who you want to attract and engage – and deliver to that targeted audience. However you want to define this group is up to you, but be specific and ensure your content is meeting their needs each and every time.
- Plan Ahead: Starting a blog for the sake of it won’t help you if it is filled with general, sub-par content. You need a quality content marketing plan and strategy that connects with your clients’ goals and delivers results for your key business objectives. Make a list of article topics that are original, value-driven and provide clear and focused outcomes for you and your target audience.
- Work with the Best Content Writers: According to Curata, 71% of business bloggers have some type of center of excellence team–i.e., a team that provides a blogging code of conduct, audience engagement guidelines, best practices and guidance to help internal teams execute their own blogging activities. Your blog shouldn’t be considered as an afterthought or less important than your website content. Instead, it should complement and build on this foundation. Work with a leading copywriting agency to ensure you are publishing quality marketing content on your business blog.
Work with MintCopy to improve your B2B blog’s marketing content and publish posts that support lead generation and conversions. Speak with our team of SEO copywriters to learn more about our range of services, from blog writing to press releases and more. We understand the unique demands on B2B marketers and can help your site and blog reflect the quality and specialized services your business provides.
Contact MintCopy today for comprehensive marketing copywriting solutions. Give us a call at 888-646-8003 or send us an email to find out how we can boost your B2B blog readership and marketing effectiveness.