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New SEO Writing Techniques to Drive Website Conversions

Don’t Overlook Rich Results for Your Content
We know, we know - you just got the hang of SEO and are feeling excited about how your website, social media, and content calendar are coming together. We don’t want to dampen your spirits, but there is always room for improvement.

What’s changed? Google is now showing rich results. These search results call out the ‘answer’ to inquiries for the user, without forcing them to click on a link. Weather forecasts, event details, schedules, recipes, instructional videos and other resources now appear directly in the Google results page for applicable search terms. Results from a single page or collected from multiple sources are highlighted and displayed either above website links or in a side panel.

These new SEO techniques don't mirror the drastic Google algorithm changes of the past that left many websites reeling with tons of content that started working against them. They do, however, present a fantastic opportunity for companies to take advantage and start delivering better content, today.

Here are 3 useful tips that CMI recommends you use to improve your SEO copywriting:

  • Research Your Keywords, And Beyond just the Keywords: You know what keywords and phrases you are targeting; now you need to find out what rich results are appearing on Google for those inquiries. Tailor your content based on the type of content you find and you’ll improve your rankings and odds of being included.
  • Go One Step Further: Simple answers are the ones that will be displayed in rich results, so move your content past these aspirations and increase the likelihood that your site will appear on top for more complex queries. That way, your content will be seen to provide something more than what users may already know.
  • Pay Attention: New trends in SEO don’t come with a warning sign for businesses, so staying up-to-date on changes to rich results and other SEO news will allow you to quickly adapt and enhance your SEO copywriting and website content.  

MintCopy helps you stay up-to-date on the latest changes to Google and the overall SEO landscape. You can count on us for quality marketing content, SEO copywriting services and evolving strategies to drive quality traffic and greater website conversion. Let our copywriting agency in Mississauga take care of the drafting, editing, and best practices, while you enjoy the results of your content marketing efforts.

Hire the best content writers in Canada for SEO content and lead generation. Contact MintCopy by calling 888-646-8003 or send us an email to find out more about our range of copywriting services.

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