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Optimizing Content Marketing Techniques for Your Dental Practice

Dentists may be able to handle plaque, dental equipment, and even root canals with ease, but what happens when they try their hand at marketing? Word of mouth used to be enough to attract and keep patients. Now, people have more options and it’s important to get your brand in front of the right audience with SEO copywriting and other digital marketing tools.

Whether you have some idea of how content marketing works, or you think SEO is a complex software, it suffices to start with the confidence that you can improve on your digital marketing strategy without spending a fortune. This starts by learning more about content marketing, and what it means for your dental practice. We won’t say “it’s like pulling teeth”, because that’s simple!

Simple Content Strategies that Make a Big Difference

Many people confuse content marketing with the sales techniques used in traditional copywriting. In reality, the former is used to create written or visual content that engages your target audience and builds long-term relationships with readers. Content marketing isn’t an all-out sales pitch. Instead, it’s storytelling that creates relevant connections between your products and customer needs. Think of blog posts, podcasts, infographics, and even YouTube videos. We have put together some simple suggestions to get you started:

  • Learn Your Target Market: Who is your ideal patient? Everyone needs dental care, but the patients you need to attract maybe a certain age, from a specific location, or with unique insurance needs. A cosmetic dentist will need very different content from one specializing in pediatric dentistry.
  • Hire Help: Nearly every content marketing agency depends on a team of skilled writers, website designers, and public relations coordinators. Bringing experts on board can supercharge your entire marketing strategy.
  • Location Matters: When you write or produce content, keep in mind that the majority of your patients will be coming to your dental clinic from local areas. Mention community customs, landmarks, weather, and other things that people will relate to. This lets people know that you are one of them and builds trust before they even walk into your office.
  • Make Use of Social Media: A great blog post will do a lot better when shared across social media platforms. Create accounts with Facebook, Twitter, and other social media sites that can help with brand visibility. Just remember that these accounts will represent your business and need to appear warm and professional.
  • Stay Away from a “Voice” that’s too Formal: You may be a highly-trained medical professional, but most of your patients aren’t. Write content that your audience can relate to. Be informative and show your expertise but add humor and a personal tone to keep it accessible. Your written voice will be the equivalent of your online personality. Be likeable and you will see better results!

If Marketing isn’t Your Strong Suit, Get Help!

As we pointed out earlier, hiring a content marketing agency can give you access to an entire marketing arsenal. MintCopy will work with you, ask lots of questions, and make an effort to understand your goals. We know that you are good at what you do, and we want to help you share your talent with the people who need it the most.

Use our online form to get in touch and inquire about our SEO copywriting services for dental practices. Follow us on Facebook, LinkedIn, Google+ and Twitter to stay updated on the latest content marketing trends.

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