Choose Your Words Carefully to Attract Your Audience
If you publish creative copy that includes current SEO methods, do you really need to compose riveting headlines, too? How much impact do those initial words have on your material, your brand, and your audience?
Actually, the title of any piece has much to do with whether the content is ever seen by your intended audience. According to industry experts Neil Patel and Joseph Putnam of Quick Sprout, a single word replacement in an e-mail subject line could spike click-through rates by 46 percent.
Points to Remember when Crafting Copy Headings
Headlines draw people to your posts and inspire them to keep exploring what you have to offer. Using a dry, boring title could mean that many potential customers might simply never learn about your brand.
The next time you are ready to provide a blog post or other material to your online users, try to keep the following points in mind:
- Be Descriptive: Use words that paint a mental picture for your readers. Words have power, and the right ones can spark the curiosity of someone who might otherwise seek information elsewhere. Be sure to include adjectives and adverbs that would make you want to read more if you saw them in a headline. You could head an opinion piece on traveling with a title such as “Why I’m Broken-Hearted after a Fun-filled Weekend in the Sun.” Another effective strategy is to make use of numbers, as in “The Top 10 Reasons to Include Adjectives in Your Headlines.”
- Instill Urgency: Those who view your titles should feel compelled to read what lies below them right now. You may accomplish this sense of urgency in a variety of ways. You could use an email headline to announce a flash sale, for example. By making it clear to your subscribers that they have limited time to act on a discount, you could experience higher click-through rates for that email campaign.
- Be a Tease: Another way to inspire readers to delve beyond the headlines is to utilize teasers. If your latest post describes a new product in your line, use a teaser to convince your customers that the item will be invaluable to them. You might employ a title such as “Read This and Your Life Will Never Be the Same…”
- Avoid Cheap Tactics: No matter what strategies you choose to attract interest, be sure to keep your integrity intact. Click-bait titles only serve to discredit your material. Never use headings that lure users to your content with the promise of topics or solutions that are not there.
Whether you are focused on website marketing or cultivating more followers on social media, your online material reflects your brand. Make it a point to ensure that your headlines are compelling enough to generate interest in your content. If you struggle to create solid copy or titles, use professional writers to get the job done.