Content Marketing Blog mint

Content Marketing Blog

Proven SEO Copywriting Tips from the Pros—Part 2

The professionals at MintCopy are working to make the digital world a better place—one tip at a time. This means sharing what we’ve learned about the newest SEO updates, and how to apply these to your online copywriting. If you haven’t read Part 1 of this series, click here and get caught up.  

Picking up where we left off:

  • Using Latent Semantic Indexing (LSI) Keywords: Keyword stuffing as a method of content optimization stopped being effective about a decade ago. It plants the target word throughout the body of the content; but this has caused keyword saturation. What works now is a set of LSI keywords that are associated with the primary keyword. This adds a level of context that’s more aligned with the organic search process. For example, if your recipe blog specializes in vegetarian foods, try to include keywords that may appeal to searchers in this category – vegan, gluten-free, cholesterol-free, veggie, might be beneficial SEO terms.  
  • Incorporate Heavily Searched Related Terms: Typing your keywords into the Google search engine may not be enough to bring your page up immediately. Make it easier for your target audience to find your website by searching for related terms. Look up your primary keywords, and then click through the sites that appear. Find a related phrase that’s frequently included in these sites and incorporate this into your content and meta data. Diversifying your searchable terms makes your website accessible to a wider range of consumers.
  • Consider a Social Media Call to Action: The more your content is shared across social media platforms, the more website traffic you are likely to get. This is SEO 101, and so simple that a lot of copywriters overlook it entirely. The easiest way to get someone to do something is to ask. When writing content that’s shareable and valuable, always end it with a CTA asking readers to share it via social media. This can make a huge difference in exposure and engagement.
  • Take Ad Word Cues from Google: We have all seen the optimized ads that rank at the top of the Google search results. Look at the ones that come up when you search for your keywords. There’s a good chance that they will have certain words or phrases in common. Try incorporating these ad words into your meta data and title and measure your results to assess the impact.
  • Power Words Appeal to Your Audience: People search the internet looking for solutions. They don’t want to wade through hundreds of search results, so, they trust Google to put the most relevant websites on the first page. Use power words that appeal to this sense of urgency, like: fast, easy, simple, ready-to-use, and any other phrase that promises a quick and easy solution.

SEO and copywriting are a match made in digital heaven, but it can be intimidating when you have other aspects of a business to focus on. This is where the experts at MintCopy can help! Trusting your content with us lets you relax and enjoy all the rewards of good SEO copywriting without the hassle.

Use our online form to get in touch today. Follow us on Facebook, LinkedIn, Google+ and Twitter to stay updated on the latest content marketing trends.

Share


Recent Posts

Sheetal Pinto - 10/14/2021 06:00

Imagine putting up a business sign and having the city come along and take it down. Not only that, but then they put up their own sign that advertises your business. Instead of being a Mexican restaurant, you’re now labeled as a Tex-Mex cantina. Think it can’t happen? Google is updating page titles that are displayed in search results. Your SEO content could be replaced with text that Google thinks is more relevant to the user. Here’s what to know and how to avoid getting your titles rewritten.

Sheetal Pinto - 10/7/2021 14:52

On the occasion of Canadian Thanksgiving, we want to thank all of you who have supported MintCopy over the years. As our customers, writers, partners and associates, you have allowed us to continue serving the content marketing needs of various industries around the world. We could never have done this without you, and we count on your continued support into the future. We are abundantly grateful.

Sheetal Pinto - 9/30/2021 06:00

A purchase transaction may happen online or offline, but shopping is definitely a universally online phenomenon today. Every buyer uses the internet to get information when shopping. B2B buyers are no different, regardless of industry. Manufacturers can’t deny the power of content marketing, but many haven’t fully bought into investing in B2B content. Trade shows were expensive before the pandemic. As we come out of the pandemic, it’s unlikely that they’ll make a comeback to their former glory anytime soon. Print magazines and journals are not as relevant as they once were. Your team can’t reach out to every prospect in person. Content marketing can be an important element in your marketing strategy because it’s ready when your customer is.

Sheetal Pinto - 9/23/2021 06:00

LinkedIn was once thought of as just a recruiting channel, but it’s slowly turned into a premier platform designed around content for professionals. To that end, LinkedIn is enhancing features that allow businesses to build their credibility through social content. Companies can now publish longer articles on LinkedIn’s Articles for Pages.

Sheetal Pinto - 9/16/2021 06:00

So You Can Create Content that Google Will Find Easily and Rank High

It’s estimated that Google processes about 63,000 searches every second. When you consider that most adults conduct an average of at least three to four searches a day, it’s evident why you want to rank well in search engine results pages. Many copywriters may use keywords to boost SEO but may not fully understand how search works. Google’s main purpose isn’t to function as a marketing tool to promote your product or service. Instead, it exists to gather and organize the most useful and relevant information for the user. Understanding this can help make your SEO content be more accessible and useful.

Sheetal Pinto - 9/9/2021 06:00

Search engine optimization is the process to make your digital content more visible in organic search. SEO copywriting helps deliver your web pages to your audience when they’re searching for information. SEO writers often focus on keywords, location, and other technical elements that drive search. But SEO has to go deeper than that. Today’s users want quality content. Here are 4 tips to create SEO friendly content that speaks to your audience.

Sheetal Pinto - 9/2/2021 06:00

When you go to the library, you don’t ask the librarian to tell you what to read. You want to read what interests you. In the same manner, when you create content, publish what your audience wants to read, not what you like. Okay, maybe the analogy is a bit outdated, or even alien to many of us. What library? Who goes there? Everything’s online! But you get the idea. Your customers have questions. They want answers. Here are three ways your copywriters can get ideas from your audience.

Sheetal Pinto - 8/26/2021 06:00

On average, web page views get 15 seconds or less of attention. Most people only want the information they are looking for, not everything you have to say on the matter. Optimizing your content for consumer behavior can help your business create content that consumers will engage with. Here are some tips for content writing that will grab the reader’s attention and keep them reading to the end of the page.

Sheetal Pinto - 8/12/2021 06:00

Prioritize Quality, Consistency and Frequency

"Easy reading is damn hard writing." - Nathaniel Hawthorne, American novelist and short story writer
It can take a skilled writer up to 6 hours to craft a well-written 2000-word blog post. Engaging writing takes time. Time many business owners and their teams simply don't have. Outsourcing your blog writing can be one way to generate new content without taking time away from managing core aspects of managing your business.

Sheetal Pinto - 8/5/2021 06:00

Why are you creating content? In addition to education and entertainment, content can increase brand awareness, generate leads, and establish credibility. But at its core, marketing content has the responsibility to deliver a return on investment (ROI) in the form of sales. Whether you have a brick-and-mortar location or an e-commerce store, your marketing dollars need to convert to real income. One way to find success with your content strategy is to think about your customer’s journey.