Content Marketing Blog mint

Content Marketing Blog

Proven SEO Copywriting Tips from the Pros—Part 2

The professionals at MintCopy are working to make the digital world a better place—one tip at a time. This means sharing what we’ve learned about the newest SEO updates, and how to apply these to your online copywriting. If you haven’t read Part 1 of this series, click here and get caught up.  

Picking up where we left off:

  • Using Latent Semantic Indexing (LSI) Keywords: Keyword stuffing as a method of content optimization stopped being effective about a decade ago. It plants the target word throughout the body of the content; but this has caused keyword saturation. What works now is a set of LSI keywords that are associated with the primary keyword. This adds a level of context that’s more aligned with the organic search process. For example, if your recipe blog specializes in vegetarian foods, try to include keywords that may appeal to searchers in this category – vegan, gluten-free, cholesterol-free, veggie, might be beneficial SEO terms.  
  • Incorporate Heavily Searched Related Terms: Typing your keywords into the Google search engine may not be enough to bring your page up immediately. Make it easier for your target audience to find your website by searching for related terms. Look up your primary keywords, and then click through the sites that appear. Find a related phrase that’s frequently included in these sites and incorporate this into your content and meta data. Diversifying your searchable terms makes your website accessible to a wider range of consumers.
  • Consider a Social Media Call to Action: The more your content is shared across social media platforms, the more website traffic you are likely to get. This is SEO 101, and so simple that a lot of copywriters overlook it entirely. The easiest way to get someone to do something is to ask. When writing content that’s shareable and valuable, always end it with a CTA asking readers to share it via social media. This can make a huge difference in exposure and engagement.
  • Take Ad Word Cues from Google: We have all seen the optimized ads that rank at the top of the Google search results. Look at the ones that come up when you search for your keywords. There’s a good chance that they will have certain words or phrases in common. Try incorporating these ad words into your meta data and title and measure your results to assess the impact.
  • Power Words Appeal to Your Audience: People search the internet looking for solutions. They don’t want to wade through hundreds of search results, so, they trust Google to put the most relevant websites on the first page. Use power words that appeal to this sense of urgency, like: fast, easy, simple, ready-to-use, and any other phrase that promises a quick and easy solution.

SEO and copywriting are a match made in digital heaven, but it can be intimidating when you have other aspects of a business to focus on. This is where the experts at MintCopy can help! Trusting your content with us lets you relax and enjoy all the rewards of good SEO copywriting without the hassle.

Use our online form to get in touch today. Follow us on Facebook, LinkedIn, Google+ and Twitter to stay updated on the latest content marketing trends.

Share


Recent Posts

Sheetal Pinto - 10/18/2018 06:00

Press releases are one of the very first connections you’ll make to your audience. They need to be an action-packed compilation of information that matters to the people who will read it. In the dark (or less digital) ages, a press release was relegated to print. Now, they can be instantly delivered to pertinent locations with the touch of a button.

Sheetal Pinto - 10/11/2018 10:24

If you’re jumping straight into this post without reading the first two parts; then stop reading now and click here. This series has a lot of value and missing out on any part of it can leave you strategically short-changed. As we finish up our compilation of proven SEO copywriting tips, feel free to bookmark these pages for future reference (yes, they’re that good, even though we are saying so!). Enough small talk

Sheetal Pinto - 10/4/2018 06:00

The professionals at MintCopy are working to make the digital world a better place—one tip at a time. This means sharing what we’ve learned about the newest SEO updates, and how to apply these to your online copywriting. If you haven’t read Part 1 of this series, click here and get caught up.  

Sheetal Pinto - 9/27/2018 06:00

The digital world has diversified marketing, breaking it into more areas of expertise than we could’ve ever imagined. Now, everyone has a webpage—and getting yours to the top of the list matters.

Being a strong copywriter is only the tip of the iceberg when it comes to taking your place on the first page of Google’s search results. Knowing how to apply SEO is the key to unlocking your website’s potential.

SEO can seem like a completely different language to the layman. Even experienced content writers are still baffled by the rapid-fire changes taking place in the content optimization industry. It doesn’t have to be this intimidating. We have put together this 3-part series dedicated to decoding the mysteries of SEO and offering simple tactics to improve your technique.

Sheetal Pinto - 9/20/2018 06:00

Like traditional storefronts, business owners make the effort to ensure their e-stores look attractive. The challenge in the online world is that unless prospective buyers actually find your website, it’s like putting up a fancy, expensive billboard in the middle of the forest – where no one will see it! E-commerce website are often overlooked when it comes to detailed search engine optimization (SEO). A lot of business owners assume that sales come from quality products, and neglect to optimize their product descriptions. Of course, sales don’t come about if those products aren’t in front of customers.

Sheetal Pinto - 9/6/2018 05:58

When the internet first started, most of us turned our noses up at the prospect of advertising online. As a business owner, you felt that you needed to go with proven marketing. This meant radio ads, billboards, paper advertising, and even the occasional TV ad when things were going well. Most of us have been around long enough to know how the Internet evolved.

When the other advertising methods weren’t as effective, many of us made the decision to focus on digital marketing. At first it started out with the quick pop-up ads that we could get placed conveniently on related sites. Then, we made the choice to really invest in online advertising. Content marketing was still fairly young, and getting your own website wasn’t exactly cheap.

Sheetal Pinto - 8/30/2018 06:12

Focusing all your time and attention on following Google guidelines could be distracting you from other methods that can help to diversify your content marketing tactics. Sometimes, engaging your audience can literally mean exchanging new ideas online in response to inquiries or comments. Taking a personal interest in driving traffic to your website can help you build your brand while increasing your online presence.

Studies show that only around 40% of your lead referrals are generated by popular search engines. This leaves roughly 60% to be drummed up using other means. These can include:

Sheetal Pinto - 8/23/2018 08:34

The way that people view content online is changing every day. The internet isn’t exactly new and impressive anymore, and it takes a more sophisticated approach to build a rapport with your target audience. This is a nice way of saying that people are bored and disillusioned with the same old copy that they’ve seen for years.

Sheetal Pinto - 8/16/2018 06:00

The Google algorithm is the equivalent to the “Great and Powerful Oz” of search engine optimization (SEO) techniques. It sets the parameters for the way that search engines recognize relevant content, and constantly changes based on new data and organic search results. So, when one of these algorithm updates comes out—we pay attention.

The most recent changes to the SEO algorithm have primarily targeted health, personal finance, and Your Money Your Life (YMYL) sites, earning them the nickname, “the Medic Update.” Experts are still wading through the changes, but Google isn’t confirming any specific area targeted by the update. In fact, as usual, Google isn’t sharing much information at all—leaving SEO experts to formulate and refine their own strategies to focus on one thing—quality.

Sheetal Pinto - 8/9/2018 06:00

It’s harder to come up with a solution if you haven’t taken the time to properly identify a problem. This is what content auditing is all about. When you take the time to perform a complete audit of your website content—or hire experienced Toronto copywriters to do so—you’re looking for weak spots. Finding these allows you to come up with a content marketing strategy for improving the overall balance, readability, and value of your website with trusted services from experienced SEO writers.

The digital era means using words and media to communicate, and if your content doesn’t speak to your target audience—you have a problem.