The professionals at MintCopy are working to make the digital world a better place—one tip at a time. This means sharing what we’ve learned about the newest SEO updates, and how to apply these to your online copywriting. If you haven’t read Part 1 of this series, click here and get caught up.
Picking up where we left off:
- Using Latent Semantic Indexing (LSI) Keywords: Keyword stuffing as a method of content optimization stopped being effective about a decade ago. It plants the target word throughout the body of the content; but this has caused keyword saturation. What works now is a set of LSI keywords that are associated with the primary keyword. This adds a level of context that’s more aligned with the organic search process. For example, if your recipe blog specializes in vegetarian foods, try to include keywords that may appeal to searchers in this category – vegan, gluten-free, cholesterol-free, veggie, might be beneficial SEO terms.
- Incorporate Heavily Searched Related Terms: Typing your keywords into the Google search engine may not be enough to bring your page up immediately. Make it easier for your target audience to find your website by searching for related terms. Look up your primary keywords, and then click through the sites that appear. Find a related phrase that’s frequently included in these sites and incorporate this into your content and meta data. Diversifying your searchable terms makes your website accessible to a wider range of consumers.
- Consider a Social Media Call to Action: The more your content is shared across social media platforms, the more website traffic you are likely to get. This is SEO 101, and so simple that a lot of copywriters overlook it entirely. The easiest way to get someone to do something is to ask. When writing content that’s shareable and valuable, always end it with a CTA asking readers to share it via social media. This can make a huge difference in exposure and engagement.
- Take Ad Word Cues from Google: We have all seen the optimized ads that rank at the top of the Google search results. Look at the ones that come up when you search for your keywords. There’s a good chance that they will have certain words or phrases in common. Try incorporating these ad words into your meta data and title and measure your results to assess the impact.
- Power Words Appeal to Your Audience: People search the internet looking for solutions. They don’t want to wade through hundreds of search results, so, they trust Google to put the most relevant websites on the first page. Use power words that appeal to this sense of urgency, like: fast, easy, simple, ready-to-use, and any other phrase that promises a quick and easy solution.
SEO and copywriting are a match made in digital heaven, but it can be intimidating when you have other aspects of a business to focus on. This is where the experts at MintCopy can help! Trusting your content with us lets you relax and enjoy all the rewards of good SEO copywriting without the hassle.