Content Marketing Blog mint

Content Marketing Blog

Reflections on Key Content Marketing Principles - Part 4

Welcome to Part 4 of our “Reflections on Key Content Marketing Principles” blog series. We’re approaching the end of the series now, but we still have lots of ideas to cover. Whether you are just starting out with your content marketing, or you are an established brand looking for fresh content ideas, these blog posts should give you some food for thought.

In this post, we’ll look at corporate websites and how to make a bad one good, how to focus on giving customers useful information and looking at how content will work in the future.

Building your content ship on rented land isn’t always a good idea.

Think about where the majority of your branded content is sitting right now. Is it on your website? Is it on Facebook? Is it on LinkedIn? There is nothing wrong with having content on another platform besides your website, but do you really want to assign ownership of the majority of your content over to a third party? Who knows? They could pull the plug on your content tomorrow, or start charging you even more for using their service. Try to keep ownership of your most useful content on your blog and website.  

Ninety percent of all corporate websites talk about their great service or product and forget about the customer.

Got a great product? Proud of your service? Of course, you want to shout about it. There is nothing wrong with that, but in doing so, try not to forget the expectations and needs of your customers. Most customers arrive at a website looking for information. Give them something they can really get their teeth into and make them trust and want what you have to offer.  

The majority of corporate websites are awful.

Corporate websites can be quite ugly to look at and dry when it comes to content, but it doesn’t have to be that way. Whether you are offering financial products or dealing in company mergers, there are ways to make your content stand out. Bold and modern text, stunning visuals, video content and smart copy can make your website stand out in a sea of grey and boring corporate sites.

In five years time, most content will be published over corporate media.

Did you know that in the US, 90% of what Americans read, watch or listen to is controlled by six major corporations. It is predicted that in five years time, most of the content that consumers engage with will be broadcast in some way over corporate media.

Buyers are in control - give them relevant content to help them with the buying process.

It really is a buyer’s market right now. Consumers know where to get the best deals, how to tell whether they are being given the hard sell and that if you can’t give them something, somebody else can! Remember this when defining your content strategy and try to make what you have irresistible. Simple things like making sure your website can be viewed on a mobile device, can make all the difference.

We hope you are enjoying this series. Look out for the closing Part 5, next week. To find out more, call MintCopy at 888-646-8003 or send us an email.

Share


Recent Posts

Sheetal Pinto - 2/25/2021 06:00

Don't Waste Time Staring at a Blank Screen Hoping for Inspiration

A white page with a blinking cursor can be scary. You sit down to write next week's content and stare blankly at the screen until 1 min, 1 hour or even a whole morning has passed without getting any work done. It's not uncommon for people to think that writer's block is a myth (a.k.a. procrastination). You should just start writing (or typing) and you'll come up with something—it doesn't always work that way. We know writer's block is real. Creating great content doesn't happen by accident or under duress. Go back to your content strategy and find a new approach to creating valuable content.

Sheetal Pinto - 2/18/2021 06:00

When Customers Are Seeking Help, Stop Selling!

Chatbots are becoming more mainstream as more businesses embrace the technology as part of their online presence. To maintain your brand’s identity and to avoid pushing customers away, your business can’t afford to leave your chatbot content strategy to chance. Here are our best tips for creating a chatbot that eases up your time by delivering relevant information to your customers.

Sheetal Pinto - 2/11/2021 06:00

Promote Your Employees So they Can Promote Your Brand

Akio Morita, co-founder of Sony, said, “I emphasize this—no matter how good or successful you are or how clever or crafty, your business and its future are in the hands of the people you hire.” Your employees are the foundation of your brand. Showcasing your team members and introducing them to your audience creates relationships with customers. Don’t make your “About Us” page an afterthought. Use the “Our Team” page to make your brand more personal.

Sheetal Pinto - 2/4/2021 06:00

That Should Be Your Goal when You Write Content with Empathy

Consumers are bombarded with content. It’s not just text-based content like blog posts and web pages. It’s estimated that over 95 million photos and videos are shared every day on Instagram. Over 500 million Tweets are posted each day. The average office worker receives upwards of 120 emails per day. Making your content stand out is getting more difficult by the day. Creating content that resonates with your audience is even more challenging. When a reader reads your blog or email, what is the takeaway? If you can’t make them remember the words, you can leave them with a feeling that you understand their needs. Empathy is a powerful weapon in the content toolbox.

Sheetal Pinto - 1/28/2021 06:00

Here's a Checklist of 7 Dos and Don'ts

A decade, or even two decades ago, they might have seemed like a task that only the highly experienced publishers took on. Today, eBooks are on trend as a marketing tool, and many content marketers are using them very successfully. You don’t have to be a big company or one with deep pockets to venture into this type of content writing.  Once you write an eBook, you have an asset in your content marketing toolbox that you can use for a long time. It’s like trying to bake a cake for the first time—it looks hard because the recipe has so many steps, but once you get started, it’s not that difficult. And you may end up wanting to bake again, frequently! If you’re writing your first eBook, here are some tips that can help you be more successful.

Sheetal Pinto - 1/21/2021 06:00

Who’s your favorite Superman? Is it Christopher Reeve, Dean Cain, or Henry Cavill? If you’re like many Superman aficionados, you may not have a favorite. You enjoy them all on their own merits. Each rendition of Superman brought a new facet to the character. Content is much like those favorite characters who we keep bringing back.

Sheetal Pinto - 1/14/2021 14:27

Most businesses don’t have an infinite marketing budget, so it’s important to focus on smart content marketing. In creating a strategy, you can put your marketing dollars toward the most effective methods to increase your audience and boost sales. Here are five more content marketing ideas that you can use on a budget to see how your customers respond.

Sheetal Pinto - 1/7/2021 06:00

As we enter 2021 with innovative ideas and new opportunities in entrepreneurship, let’s take a look at how content marketing can lead to new customers, even if you don’t have a huge budget. The key is to get a content strategy and build your content vault as you grow your business. Here are five ideas you can build into your marketing plan to reach out to your audience.

Sheetal Pinto - 12/22/2020 13:24

As you look forward to your 2021 content strategy, look back at the roller coaster of 2020. This year—make no mistake—it was a pandemic that altered consumer behavior, forcing marketing teams to pivot their content plans. #BlackLivesMatter put the focus on minority businesses and diversity. Our focus was on helping businesses stay relevant while maximizing their online presence.

Sheetal Pinto - 12/17/2020 06:00

With everything going on in the world, you may be wondering if people care about grammar and spelling on your website and social media channels. Here’s the thing—people now have more time to notice errors in online content. Smashed Media estimates that “grammatical mistakes on websites can reduce sales by up to 50%.” Quality Logo Products reports that 42.5% of over 1,000 social media users who were surveyed about spelling mistakes would not purchase goods on websites that had misspellings. It’s not as though your audience comprises of language experts and schoolteachers, but consumers want to see that your brand cares about the details, even the seemingly unimportant details like grammar and spelling in digital content. To support your busy team of in-house writers, consider hiring an experienced SEO copywriter who can play the role of a content editor.