Content Marketing Blog mint

Content Marketing Blog

SEO Copywriting in the Era of Voice Search

Are the Search Engines “Hearing” Your Content?
“Okay Google”, “Hi Alexa”, “Hello Siri”, the list goes on. In the age of voice-based search programs like Siri, Alexa, Google Assistant, and more, users expect to find information faster, better, easier. For search marketers, meeting that expectation has become more challenging than ever! Audiences are talking to search engines, but do search engines hear your content? No, they don’t. They still need to read it and then communicate it to searchers by voice. So, how has the internet landscape changed for or against this new form of communication, and what does this mean for SEO ranking keywords?

For many years, SEO has focused on catering to generalized search terms. For example, in the age of search bar-based questions, asking Google or Bing about “CEO apple” should return the correct information on the current CEO of Apple. But with the recent advent of vocally-based search features in homes and on mobile devices, it’s not that simple anymore. How is SEO content changing to fit the industry need? What are some of the best ways to equip your website content to cater to these new types of queries?

Keyword Usage for Vocal SEO

Most SEO copywriting is based around the idea of keyword density and quality for the subject that is being written about. These pieces of content include the keywords that show up most often through search engines. To use the same search query example above, a strong SEO page for “CEO Apple” would include phrases like “CEO Apple,” “Apple CEO,” and so on. However, in the age of voice searching, the SEO copywriting formula becomes both simpler and more complex than it has been in the past.
Studies show that articles written for typed questions are often phrased differently than articles based in verbal questions. Many SEO copywriters find it challenging to work the shortened forms of questions into articles in order to rank for desired keywords. Voice searches have slowly begun to change the way that people ask questions. Studies of the various voice-recognition platforms show that the average individual searches for information based around how they would naturally talk. Instead of using the usual shortened questions we see through Google search, for example, the vocal search programs are being spoken to as if they were another human being. This brings up a concern: how does this change in speech patterns influence content marketing and SEO copywriting for voice search?

What Does this Mean for SEO Ranking Keywords?

Vocal search may be one of the best things to happen to SEO content writing in a long time. Research done on the way individuals ask their devices questions shows that the standard two or three-word question format has been replaced with more natural phrases, such as the who, what, when, where, why, and how method of gathering information. This means that your digital content that is voice search conscious should focus on more natural phrasings for their articles. By including both SEO content that caters towards traditional keyword searches, as well as more parsed-out questions (for example, “Who is the CEO of Apple?”), content writing and publishing for the web can be tailored to allow your online assets to rank higher in search results.

Here are some useful tips on writing for voice search:

  • One of the key ways to make sure that your website ranks well for voice searches is to see that the flow of your articles is consistent and natural.
  • Since the SEO industry is seeing a return to more natural speech patterns, avoiding stilted or awkward phrasing is critical for higher ranking on the search results pages.
  • Similarly, keeping the question that is being searched near the beginning of your articles is key to gaining traffic. With voice searches, people are not as willing to scroll through an entire page of information to gain an answer to their question. This is already proven with the decline of click-bait and click-through articles on social media sites.
  • Keeping your information accurate and to the point can help you gain that voice search traffic.
  • For more research-based question rankings, having an overabundance of question-based content is less important. In those situations, individuals will be looking for more detailed answers to their questions. This kind of SEO copywriting should depend more heavily on reliable sources and accurate information to ensure that your visitors will continue to use your website.
  • It is important to keep in mind that many of the vocal searches are being done through smartphones and tablets. Therefore, having a good mobile site design is also essential to maintain the quality and quantity of your website traffic.

While SEO copywriting is fast evolving due to the latest technological advances, the methods and ways of writing content for voice searches are much more natural than in days past. This positive change will allow for a more seamless integration of keywords into your online content. Hence, you can spend less time fretting over the phrasing of questions and more time creating quality content that caters to your customers’ needs while also working towards achieving your SEO goals.

To get copywriting help for your content marketing campaigns, call: 1.888.MINT(6468).003.
Contact us to explore how we can make SEO copywriting and content marketing easier for you.

Share


Recent Posts

Sheetal Pinto - 1/17/2019 06:00

What Works, What Doesn't

For those of you still unfamiliar with digital marketing, it’s important to understand that SEO is more than just a passing trend or an online buzz word. It’s actually one of the most efficient ways to improve website visibility across the board. Not only have we delved into the algorithms responsible for recognizing quantitative value, we’ve also discovered metrics that can do more than just measure site popularity.

One of the most popular SEO tools to date is SEM Rush, a full-service platform that offers a holistic view of UX. But, like any other tool, it does very little good if you don’t know how to use it. Even the most complete data set won’t help with content optimization if you aren’t aware of best practices for implementation. Keep reading to learn more.

Sheetal Pinto - 1/10/2019 06:00

Content Marketing Stands to Benefit!   

Socrates was an ancient Greek philosopher who is widely regarded as one of the best thinkers in human history. It’s worth doing a little research to find out more about how he contributed to modern philosophy. Although the contributions of Socrates have been largely applied to psychology and critical thinking, they can also strengthen your content marketing strategy in surprising ways.

Sheetal Pinto - 12/27/2018 06:00

It’s been a year of change in so many ways, including online for marketers. This year, we have walked through many different challenges, including changing algorithms and new ways of engaging with our technology (can we say ‘Hello, Google?’). We have also welcomed new techniques and learnings to make us better content creators, marketers and managers online.

Sheetal Pinto - 12/20/2018 06:00

Expert Tips to Use Content Marketing for Your HVAC Business!

The HVAC industry can be extremely competitive, especially during seasons with extreme temperatures. Even the most experienced technicians can lose business if they don’t know how to use content marketing to their advantage and stand out in the online world. Your HVAC company needs a well-crafted SEO content strategy to use digital material that engages, entertains, and informs your target market.

Sheetal Pinto - 12/13/2018 06:00

Effective Content Marketing for Schools and Educational Institutions

The internet is allowing educational institutions to reach more people with programs and opportunities than ever thought possible. Parents and prospective students are looking to well-crafted content for the information they need to make some of the most important decisions in their lives. Education matters and creating content that reflects that is important.

Sheetal Pinto - 12/6/2018 06:00

Dentists may be able to handle plaque, dental equipment, and even root canals with ease, but what happens when they try their hand at marketing? Word of mouth used to be enough to attract and keep patients. Now, people have more options and it’s important to get your brand in front of the right audience with SEO copywriting and other digital marketing tools.

Whether you have some idea of how content marketing works, or you think SEO is a complex software, it suffices to start with the confidence that you can improve on your digital marketing strategy without spending a fortune. This starts by learning more about content marketing, and what it means for your dental practice. We won’t say “it’s like pulling teeth”, because that’s simple!

Sheetal Pinto - 11/29/2018 06:32

Do you own a small business? Does any part of your profit margin depend on local sales? If the answer to either of those was “yes,” then you need to consider optimizing your website for local search results. Local SEO content uses localized keywords, landmarks, and location specific language to make your business more visible to people living in a close physical proximity. This creates a local link that results in more on-site sales, and that’s always a good thing, right?

Sheetal Pinto - 11/22/2018 06:46

Craft Your Online Content Optimized for Voice Search 

The digital world isn’t made up of the same old typed DOS language that it was when many of us were just starting out. Now, the newest and most effective method of digital communication has returned to the spoken word. Our fascination with vocal commands has brought us full circle, and voice-controlled computers, phones, and the Internet of Things have become common-place in many of our lives.

Sheetal Pinto - 11/15/2018 06:00

Last week, we covered the first part of the Content Marketing Institute’s 2019 B2B Report. Staying on top of the latest trends and techniques is the cornerstone of effective B2B marketing; and this is a fantastic resource for both marketers and business owners alike. Keep reading for more valuable information you can use. Let your content marketing dollars go further and bring you greater ROI.

Sheetal Pinto - 11/8/2018 06:00

Content marketing has undergone a serious transformation since the concept was first introduced to the digital marketplace. Now, we know that the majority of successful marketers focus on using online content to add value rather than pushing sales. This is increasingly important in B2B marketing that targets professionals and industry insiders.