Focus Your Content Marketing Strategy on What Matters
The process of search engine optimization includes many methodologies, strategies and techniques to obtain high-ranking search results. A good SEO strategy includes content, keywords, titles, descriptions, backlinks and technical aspects of your website. To the inexperienced marketer, SEO can feel very complicated. In their eagerness to learn it and get it right, some marketers and business owners obsess over each little detail, hoping to eke out just a little more oomph in search results. However, the focus should really be on the foundation of SEO, i.e., content and links.
4 Key Content Strategies to Be Successful in SEO
Search engines exist to sort and present information for users. Although as business owners, you might use Google, Yahoo and Bing for advertising, you have to remember how visitors and search engines use your website. Search engines provide users with relevant information. You won’t rank high without keeping the end results in mind. When providing content for your website, don’t just hope that you’re writing something that customers want to read.
- Do your research. Know your customer. Take time to understand the rankings for other businesses in your industry and community. This can help you understand what customers want. Know the keywords you want to rank for.
- Identify keyword opportunities. Use the available tools to find keywords and terms that will boost your SEO strategy. Google Keyword Strategy, Moz's Keyword Difficulty Tool, and Ahrefs are just a few of the tools that can help you identify relevant keywords for your business.
- Use your keyword analysis and research to drive your content. Build content based on what you learn about keywords. Reach out to customers at every point in the sales pipeline, but not with a hardcore sales pitch. Instead, keep feeding them information that is engaging and useful. Make your content user-friendly and sharable. Keyword-focused content will help you rank higher, while sharable content will help you build links and address other aspects of SEO.
- Promote your pages. It’s estimated that about 380 new websites are created each minute. Every 24 hours, over 500,000 websites go live. When you create new content, if you aren’t promoting your webpages, your site could go unnoticed.
SEO Experts Can Help Finetune Your Efforts
Of course, there are many more nuances to SEO, but as we all know, “content is king”. It doesn’t matter what else you do to improve SEO if you don’t have good content on your site. Focusing on the basics will drive success.
Researching keywords and writing content takes time. If you find yourself stretched thin, ask the SEO writing experts at MintCopy to help you with your content strategy.