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SEO Landscape Set to Change...Again!

We have just returned from the 4-day WSI Global Convention 2013 in Toronto. From power-packed presentations by high-profile speakers (Google included) to hands-on workshops, a trade show and plenty of networking opportunities, it was a wonderful experience overall.

One thing that was more than apparent at the convention was the fact that even the ever-changing, dynamic SEO landscape is set for another big change. For lack of a better way to describe it, we'll use the old cliched term, "paradigm shift". The reason we see this happening is for 3 reasons:

  1. Consumers now expect to see search results that are valuable on the top pages. They don't have the patience or the time to dig deeper.
  2. Organizations have no choice but to generate fresh, unique and valuable content...not for a day, not for a few weeks or months, but ongoing...for as long as they want to remain in business.
  3. Google will continue to refine its search algorithms to sift out poor, 'spammy' and irrelevant content in order to deliver the best value to users.    

In the context of all these changes and shifting SEO landscape, your business needs a "Kevlar vest" to protect its online ranking and remain relevant, visible and profitable. Content is no longer just KING. Content is your MOTHER - invaluable, ever-present, nurturing and always guiding you in the right direction! 

Your online presence - your website, blog, social profiles - all of these can benefit from content that is inherently valuable and relevant. That is the only way to adapt to minute-by-minute changes in the SEO world. It is what we call Adaptive SEO. It is what the world is preparing to face. It is what we at MintCopy can help you face head on and emerge a winner.

Send us an email to discuss and let's talk about how adaptive SEO will benefit your business.    

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