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Shedding Light on Artificial Intelligence (AI) in Content Marketing

Valuable Insights to Drive Your Content Strategy
As human beings, we always endeavour to find easier and more efficient ways to do something. Even as the field of content marketing continues to expand, it brings to light many aspects of the industry that are ripe for change. It is no surprise that the content marketing field is seeing transformative developments in the last one or two years.

To keep up with the ever-evolving and crowded landscape of content marketing, several new companies are creating Artificial Intelligence-powered applications and technologies to help content marketing teams produce and distribute hyper-targeted, streamlined content that can dramatically improve results. Rather than the threat of “Robots taking over the world”, AI is being looked upon favourably in the content marketing arena, and the reason is clear. While marketers have only a finite capacity to parse through data generated from numerous formats and channels in order to build a strategy, AI has infinite ability to comb through pages and pages of content in quick time, and come up with precise insights and predictions.

h2>How Artificial Intelligence Helps Content Marketing

For a while, there was mild panic about the coming of AI into content marketing and publishing. However, with time, marketers have understood that robots can actually eliminate guesswork from the content marketing process and make the field extremely powerful through cognitive knowledge. Also, AI frees up time for marketers to concentrate on creating high-value content rather than be involved in time-consuming activities like keyword research and measurement.

Here are some ways in which AI is influencing content publishing:

  1. Journalist Robots:
    Many publishers and content marketers are now using automated writing - machine-written content with inputs from humans - to generate a continuous stream of fact-based information. Associated Press uses automated writing for their quarterly earning updates, as well for some data-heavy sports reportage. While earlier, AP could only cover 300 company quarterly reports, it now generates 3000 articles with the help of automation. Many real-estate companies and e-commerce websites also use automated content to achieve scale, save time and costs, and increase clicks. Automated content is well-suited to areas where information is repetitive, tedious and human subjectivity is not imperative.
  2. Predictive Intelligence:
    It is overwhelming for any content marketing team to keep track of user data being generated daily from all its channels and platforms. Most marketers, therefore, depend on their intuition for segmentation and lead scoring models. This means content is seldom precisely targeted. Companies like Boomtrain and Atomic Reach offer AI-powered Predictive Intelligence that gives its clients the advantage of understanding each customer on an individual level. Content is triggered based on the action taken by the users on your website or other media, taking them one step further down the buying cycle. The right content reaches the right user at the right time.
  3. Quality content:
    AI can also give content marketers insight into the language, tone and structure they must adopt to attract their audience. Toronto-based company, Atomic Reach recently launched a new software product called Atomic AI that allows anyone publishing digital content to pinpoint the readability level of their audience. In some fields like parenting, where users want to aggressively educate themselves, they are ready to apply an advanced readability level, but they may desire a more general reading level for another technical field. Atomic AI’s software offers real-time feedback on language, structure and readability to enhance user engagement and interaction.

AI-powered content marketing is here to stay, and will only grow in the years to come. If you are looking for a leading content marketing firm with expertise and experience in SEO copywriting, call 1-888-646-8003 today or email us to learn about our range of copywriting services across Canada and USA.

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