Ideas Can Make or Break Your Content Strategy
Even the best SEO copywriters and professional bloggers know that not every single one of their content pieces is going to click with the audience. It is hard to gauge what content will resonate with the reader, and what is likely to fall flat. On an average, only 1 out of 5 digital content marketing items attract engagement through clicks, comments, and shares.
Some amount of failure with respect to content is to be expected. However, a lot of content actually fails right at the ideation stage. Many brands and organizations pursuing content marketing simply do not spend enough time brainstorming for the best ideas in their niche fields. Content marketing does not mean that you need to write something – and that anything will do.
Although content marketing is steadily on the rise, and 70% of B2B marketers are creating more content in 2017 compared to 2016, it is important to recognize that only the top 5-10% brands are finding measurable success. Ideas drive content, and unless you put enough thought and research into each topic, the chances of failure are infinitely greater than success.
4 Ways to Improve the Success Rate for Your Digital Content
The good news is that you can drastically improve your chances of successful content by following these SEO copywriting best practices:
- Widen Your Pool of Ideas:
Anytime an idea occurs to you, make it a point to write it down. It may finally not be worth pursuing, but it could help you build on other ideas. Whenever you read an article, or meet a contemporary from your field, don’t forget to write down any ideas that come out of the conversation. Content often fails because the ideas that people bring to meetings are ill-thought out and rushed. However, those who keep notes and stay engaged with finding innovative ideas always have appropriate content themes to fall back on.
- Keyword Research:
While keywords are not the be all and end all, they can provide some insight into what your readers are searching for. Also, scroll through comment sections, and platforms like Quora and Reddit to find out what your target audience is interested in knowing. Perhaps one of the most useful tools in recent times for insights is ThinkWithGoogle – sign up and get the insights you want customized to your profile and preferences.
- Reach Out:
Think of all those people in your network who might be interested in the topic you are writing about. If it is an especially ambitious content piece, it might be worthwhile to contact some of these individuals and / or organizations and tell them about your idea. Ask whether they would be interested in reading it. Surely, some of them will reply, and if it is a yes, then you can embark on your piece with renewed confidence.
- Making Your Idea Stand Out:
It is entirely possible that many others have already written about the same topic as yours. Don’t let that dissuade you from pursuing your idea, if you think you can make it better thank those before you. Research all the top ranking articles on the same topic and make a note of what they have covered. Your challenge now is to cover many of their points in a more compelling fashion and at the same time, provide additional information with a unique perspective.
Ideas are the cornerstone of a successful content marketing plan. If you are looking for a leading SEO content agency with expertise and experience in professional blogging and business copywriting, call 1-888-646-8003 today. You can also email us to learn about our range of copywriting services in Canada.