Content Marketing Blog mint

Content Marketing Blog

Skip the Mad Men

The Benefits of Working with Content Marketing Specialists  

In the last decade, advertising agencies have experienced a renaissance in the way that the public views them. With the popularity of the show Mad Men, agencies seem to have rekindled that glimmer and sparkle in the general eye. Imagine a Don Draper character, drinking scotch and coming up with the next big idea to skyrocket your business to success! Sounds glamourous – and unfortunately, unrealistic.

Marketing in 2019 is very different from marketing in the 60s. A content marketing strategy should be intelligent, effective and data-driven. While advertising agencies are a great option for content creation and larger brand strategy, consider a content marketing specialist for your hardworking, digital outreach. From your website to your email newsletters, content marketing specialists are not just ready to get deep in the trenches with you – they’re also the best ones for the job.

Content in Cruise Control  

So, what exactly does a content marketing specialist do? The short answer: everything to do with your content marketing strategy. According to expert Alexis Grant, a specialist “needs to figure out how to tell a story about whatever brand (they’re) working on, ways to get eyeballs on what (they) create and—the biggest job—how to create content the audience actually wants to read.”1 Grant adds that with your marketing strategy, you’re playing the long game and developing day-to-day content. It’s a job that requires full immersion.

When it comes to the day-to-day, small projects like email marketing have a huge impact. Email is a mandatory aspect of most, if not all jobs. According to new research, 93% of people who use email marketing, consider it to be an essential aspect of success in their marketing strategy.2

A content marketing specialist will ensure that the content is not only informative, it’s also strategically written and interesting to read. Like marketer Andrea Fryrear says, “Marketers need to create email that subscribers want to open.” 3 She adds that new techniques can help make your email marketing more than just a simple newsletter, like the following:

  • Behavior-based automation triggers
  • Segmented audiences in your mailing lists
  • Complimenting scheduled emails with in-the-moment updates
  • Choosing email list quality over quantity

Finding the Right Fit

While email marketing is one piece of the puzzle, your content marketing strategy should account for your blog, social channels and website too. Your website is especially important because it affects SEO or how search engines serve your content to curious users online. From prioritizing your focus to answering common questions, there are plenty of ways to improve your website copy. You can have a look at a few of them outlined on our blog. Content marketing specialists will not only guide you through the process, they’ll ensure that your channels are well equipped for success.

While your ad agency can handle tasks like email marketing or website copy, it doesn’t mean that they should. Due to the small budget and seemingly simple nature of the task, you may not always receive an end product that is as effective as it could be. Additionally, not every business can afford the services of a full-service, integrated advertising agency. However, a content marketing specialist is a better investment for your business and your wallet.

Content marketing isn’t always as easy as it sounds. Hire the best content writers in Canada to help you master your marketing strategy. MintCopy offers quality copywriting services for all your needs. We use the best digital practices to optimize your content and keep your site, blog and other online platforms relevant.

Use our online form to get in touch. You can also follow us on Facebook, LinkedIn, and Twitter to stay up-to-date with content marketing trends.

Share


Recent Posts

Sheetal Pinto - 12/2/2021 01:02

Deliver Content that Converts

As you understand more about customer behaviour, your marketing efforts can be targeted to help your audience move through the sales funnel. After all, the bottom line for any business or commercial enterprise is making money, whether your content marketing goals are to get hot leads or to build an email list. You probably have a lot of top-of-the-funnel content that is designed to get your audience interested in your products or services. Now the questions is, how do you get that visitor to seal the deal?

Sheetal Pinto - 11/25/2021 06:00

Today’s digital marketing platforms give small businesses many ways to reach out to new customers. But if you’re like most companies, you don’t have an unlimited advertising budget. You want to be savvy about using your marketing dollars. Content marketing is a great way to develop your brand and find new customers, when you’re smart about how you do it.

Sheetal Pinto - 11/18/2021 14:25

Key Content Trends to Consider  

Orbit Media Studios just released its 8th annual survey about blogging and content trends. With responses from over 1,000 bloggers, the insight they gained into the industry can help drive your blogging efforts. Bottom line—blogging is effective, but getting results isn’t easy. You’re competing against over 600+ million blogs to get attention. Here are some of the key findings from the survey that can help drive your content strategy.

Sheetal Pinto - 11/4/2021 06:39

Knock, Knock!
Who’s there?
Olive.
Olive who?
Olive your content!
Your customers may never tell you that they enjoy your content, but you’ll know it when you look at the dashboard and see analytics that reveal engagement. When your audience shares content or makes comments on your site, it’s validation that they like what they see. What makes content good? Can your content scare your audience away? Let’s discuss some dos and don’ts in creating SEO content to make sure it's scary good, regardless of the season.

Sheetal Pinto - 10/28/2021 06:00

Ever tried to read a contract prepared by a lawyer? Did you get frustrated at the legal jargon before you finished the first page? Think of that the next time you prepare website content that is full of your industry’s jargon or tech-speak. Whether you’re writing B2C or B2B content, you need to address the user to engage them with your brand. How can you avoid getting too complex without watering down your content? It’s a balancing act of planning your content marketing to make sure you have a powerful voice while keeping messaging clear and simple.

Sheetal Pinto - 10/21/2021 14:35

When you sell to other businesses, you can’t rely on the same strategies as businesses that sell to consumers. Website content for B2B companies must engage multiple decision makers at various stages along the buyer’s journey. More importantly, your B2B content must present your company’s services in stronger light than your competition’s. So, while you may have a good idea about everything you want to say, it’s critical to find out what your audience wants to know and then ensure they find it on your website, first.

Sheetal Pinto - 10/14/2021 06:00

Imagine putting up a business sign and having the city come along and take it down. Not only that, but then they put up their own sign that advertises your business. Instead of being a Mexican restaurant, you’re now labeled as a Tex-Mex cantina. Think it can’t happen? Google is updating page titles that are displayed in search results. Your SEO content could be replaced with text that Google thinks is more relevant to the user. Here’s what to know and how to avoid getting your titles rewritten.

Sheetal Pinto - 10/7/2021 14:52

On the occasion of Canadian Thanksgiving, we want to thank all of you who have supported MintCopy over the years. As our customers, writers, partners and associates, you have allowed us to continue serving the content marketing needs of various industries around the world. We could never have done this without you, and we count on your continued support into the future. We are abundantly grateful.

Sheetal Pinto - 9/30/2021 06:00

A purchase transaction may happen online or offline, but shopping is definitely a universally online phenomenon today. Every buyer uses the internet to get information when shopping. B2B buyers are no different, regardless of industry. Manufacturers can’t deny the power of content marketing, but many haven’t fully bought into investing in B2B content. Trade shows were expensive before the pandemic. As we come out of the pandemic, it’s unlikely that they’ll make a comeback to their former glory anytime soon. Print magazines and journals are not as relevant as they once were. Your team can’t reach out to every prospect in person. Content marketing can be an important element in your marketing strategy because it’s ready when your customer is.

Sheetal Pinto - 9/23/2021 06:00

LinkedIn was once thought of as just a recruiting channel, but it’s slowly turned into a premier platform designed around content for professionals. To that end, LinkedIn is enhancing features that allow businesses to build their credibility through social content. Companies can now publish longer articles on LinkedIn’s Articles for Pages.