Content Marketing Blog mint

Content Marketing Blog

Social Media Success Stories You Can Learn from

In the early days of social media marketing, big numbers were a big deal. Brand marketers were hankering after more likes, more shares, more followers, and just more love in general. Today, that craving hasn’t gone away entirely, but here’s a fun fact: 196% of social media users that engage in online conversations about a brand, are not even following the brand. 2Internet users spend a lifetime average of 5 years and 3 months on social media.

So, while you have dismissed it as unimportant until now, don’t underestimate the power of social media when it comes to branding and marketing your business, company, or product. Extend your reach and connect with thousands of prospective buyers via Facebook, LinkedIn, Twitter, Instagram, Pinterest, Alignable and other social channels.

Take inspiration and learn from these 4 social media success stories:

Power of the Hashtag

Dove is in the business of beauty products and in the early 2000s, they initiated a 3social media campaign dubbed #RealBeauty. Dove was among the first brands to bring attention to less-conventional images of beauty, instilling self-love and self-esteem into their product marketing. The message is widely recognized with reinforcement through clever social media coverage, print campaigns, television spots, and the company website. The idea is so effective and brilliant, that razor-giant Gillette followed suit with a similar campaign geared toward male consumers.

Starbucks and Instagram

Have you ever had a Starbucks Unicorn Frappuccino? The Unicorn Frappuccino was introduced on Instagram, gleaning over 150,000 posts during its week-long release. In April of 2017, this pink and purple concoction was marketed via social media and the public responded, creating a buzz around this sweet treat only offered for a limited time. Its hashtag generated nearly 155,000 Instagram posts during that time period. Consumers hurried to buy their own Unicorn Frappuccino before they were too late, a brilliant marketing approach that had positive results.

Food Trucks and Facebook

When you think about a social media platform like Facebook, it is perfectly suited for mobile businesses like food trucks, who want to keep their consumers and fans aware of their whereabouts. For instance, The Grilled Cheese Truck has created a fan-base of over 50,000 followers - many who patronize the eatery. To keep their wide audience happy, the truck has evolved into a chain of several trucks. They share daily social posts regarding upcoming locations with plenty of pictures of their delicious menu items to keep customers coming back.

Selling Cookies via Twitter

The door-to-door 4Girl Scouts’ cookie sales have been revolutionized with social media, specifically, Twitter. Most Americans identify the Girl Scouts with their annual cookie sales, but savvy marketing professionals noticed that many potential customers were unable to connect with a scout, thus missing out on a sale. To drive sales, the website and social media pages touted the Girl Scout Cookie Finder app from their Twitter account to locate and order cookies. 

Want to learn more about the perks of social media? Talk to our branding and content marketing strategists to develop and implement your own social media marketing campaign and schedule. Extend your reach and garner new customers through brand reinforcement and clever tactics using popular social media platforms.

You can reach the MintCopy team using our online form. You can also follow us on Facebook, LinkedIn, and Twitter to stay up-to-date with content marketing trends. Ask us for useful tips on social media content creation and social marketing campaigns.

Share


Recent Posts

Sheetal Pinto - 9/12/2019 06:00

No! And Here’s Why

Artificial Intelligence (AI) is ubiquitous. It’s the underpinning of the robotic vacuum whirring around your living room, helping it choose the most efficient cleaning paths. It’s in the offices of wealth management advisors who rely on it to scour big data and find opportunities in the stock market. And the online travel agent who helped you plan your next trip to Europe? Yes, an AI-driven examination of your past preferences likely led that chatbot to make specific recommendations for your upcoming itinerary. Artificial intelligence can improve responsiveness, speed up decision-making, and personalize interactions.

Sheetal Pinto - 8/29/2019 06:00

With Only Seconds to Stand Out!

We have some sobering news for marketers trying to connect using emails: the average attention span for adults is 8 seconds. But wait! All is not lost. Here are a few examples of activities that take 8 seconds or less. You can:

Sheetal Pinto - 8/22/2019 06:00

Craft a Plan and Create Quality Content to Wake Up Your Audience

Do you watch talent shows on television? You’ve heard the panel of judges ask a contestant, “What are you doing this week to take it to the next level?” The camera pans to the singer or dancer whose face often reflects the stress of the challenge. The performance may include strobe lights, backup dancers, or pyrotechnics. It's big and bright, but can you remember the song the next day? Did it stand out from any of the dozen other 'big' performances? Unfortunately, the answer is probably 'no,' since the performances seem blurringly alike in your memory. If you're lucky, one of the performances was memorable, perhaps because it resonated with you in some way.

Sheetal Pinto - 8/15/2019 06:00

In the early days of social media marketing, big numbers were a big deal. Brand marketers were hankering after more likes, more shares, more followers, and just more love in general. Today, that craving hasn’t gone away entirely, but here’s a fun fact: 196% of social media users that engage in online conversations about a brand, are not even following the brand. 2Internet users spend a lifetime average of 5 years and 3 months on social media.

Sheetal Pinto - 7/25/2019 06:00

Better Content = Stronger Connections!

Have you ever been intrigued by the title of a webinar or conference seminar? “9 Breakthrough Strategies to Build Your Business in ’19!” screams one headline. “Everything You Need to Know About Attracting New Customers!" says another.  The promise of insights often leads you to register for the session quickly. But how often is the headline the best part of the presentation? Are you sometimes disappointed with the scarcity of useful content and left wondering why you wasted your time?  Weeks later, you start receiving multiple emails' pitching' you the presenter's services. You realize the event was a fishing expedition designed to get your contact information. Instead of building your trust, the sponsors have disappointed you and may have inadvertently alienated any future relationship.

Sheetal Pinto - 7/18/2019 06:00

How Negative Reviews Can be Used to Drive Positive Traffic

It’s no surprise that the internet can be a mean place at times. For a small business, negative reviews online can feel particularly aggressive and personal. Unlike the Amazons and eBays of the world with their deep pockets, there’s no PR team to deal with public criticism or cushion the blow.

Sheetal Pinto - 7/11/2019 06:00

Crafting Quality, Conversion Driven Landing Pages

For new content marketers, SEO can feel like rocket science. While it is a science, it doesn’t require a PhD to understand and master. A key metric of success with SEO content is conversion. Understanding the science behind conversion, and how to leverage more of it, can help marketers succeed with their brands online.

Sheetal Pinto - 7/3/2019 09:53

The Importance of Using the Right ‘ism’s’ in Your Content

For Canadians, summer has kicked off to a great start. Between NBA Championships and Canada Day, it seems like us Canucks have our Canadianisms on full HD colour display for the world to see. For our neighbours south of the border, even this post might be too Canadian. After all, is it colour or color?

Sheetal Pinto - 6/27/2019 09:53

Call Me, Definitely!

What do you think of when you think of a CTA for your digital content?

Is it “Read More” or maybe, “For a limited time, you can subscribe for $9.99 and pay no delivery fees?”

Sheetal Pinto - 6/13/2019 06:00

5 Ways to Make Your Content Share-Worthy

In 1994, the first blog was published on the internet. It was created by Justin Hall, an American college student, and it wasn’t called a blog – just a personal homepage.1 25 years later, there are thousands of active blogs on the internet. Amidst this saturation of work, it can be daunting to ensure your content hold its ground.