Are you using your blog to its full potential? If you are simply using it as a way to document company news and only using internally generated content, you could be missing out on the bigger picture.
The blogosphere has changed dramatically and is continuing to evolve. No longer is it just a journal, a notice board or an extension of your newsletter. Thanks to the ever-growing plethora of plugins, apps, images and other interactive features, you now have the power to take your blog to the next level in terms of content, visual impact and sharability.
Diversifying Your Blog Content Strategy
Of course, the most important aspect of any blog is always the content. If you are only using one person to write and publish to your blog, it could be time to change that model. Using several contributors to tell stories on your blog can really generate a lot more variety, earn greater trust from your target audience and win more likes and shares across social media channels.
Here are a number of ways you can beef up your blog content:
- Guest blogs
A great way to boost traffic and build meaningful relationships with other like-minded people within your industry. Think about publishing guest posts by others on your blog and also writing guest posts for other blogs.
- Hire a dedicated content manager
Hiring a blog manager with an eye for curating great content and the ability to hunt down the best writers could be a great asset for your business.
- Hire writers who will promote authority
Look out for blog writers who understand your industry, know how to write engaging posts and can keep your target audience lapping up all that juicy content.
- Give your blog a friendly face
Creating profiles for your bloggers gives them a friendly and human image that will promote trust among your visitors. It’s also a great way to show different personalities in your online content.
Need more ideas and help with storytelling on your blog? Call MintCopy at 888-646-8003 or send us an email to find out more.