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Content Marketing Blog

Tackling Multiple Devices for Share-Worthy Content

Work with Toronto’s Best Content Writers for Tailored Copywriting that Converts
First you have to stand out from all the other competitors online. Then you have to compete with all the other media formats your audience is using… simultaneously.

It is no wonder content marketers today feel overwhelmed. A solid content strategy is the basis of consistent, high-quality marketing, but it is important that the strategy is informed by market trends and data. If you are looking to boost your audience engagement and optimize your marketing content in Mississauga, start looking at how your user experience is delivered across platforms.

Not sure where to begin? Adobe published a study last month that surveyed 12,000 consumers in six countries about their digital habits and preferences.

Here is what they found out about the multi-tasking, multi-screen reality of today:

  1. Everybody’s Doing It (Almost): It is tough to ignore that 83 percent of respondents said they use multiple devices at the same time. Typically, they are engaging in research, reading news updates, shopping, or communicating with others while working on other tasks. On average, people are using 2.23 devices at once. If you are stuck with a siloed approach to content marketing, it is time to re-think that, no matter your target demographic.
  2. Consistency Doesn’t Mean Same Copy: You need to consider the customer journey and how they will encounter your brand at all touchpoints. This journey needs to be progressive, thoughtful, and consistent to tell a single, cohesive, and engaging story. However, you need to respect the strengths and limitations of different devices. Using the same copy for brochures, webpages, and Facebook will not only get stale for your audience, it won’t read the same on each platform either. Work with a leading SEO copywriting agency to optimize your message for the right context.
  3. Use Your Own Data: Take a look at where and when your customers are engaging with your existing content. Notice a spike in laptop browsing on your homepage, or Twitter interactions? Go with it, and dedicate time to designing and developing for the areas where people are already showing up.

Work with MintCopy to develop a sound SEO strategy that supports your content marketing across channels. Connect with our team today to learn more about improving your lead generation and content marketing in Canada. Our skilled copywriters bring practice and creativity to all marketing communications, from webpages to mobile applications. Contact us at 888-646-8003 today or send us an email

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