Valuable Insights to Drive Your Content Strategy
As human beings, we always endeavour to find easier and more efficient ways to do something. Even as the field of content marketing continues to expand, it brings to light many aspects of the industry that are ripe for change. It is no surprise that
the content marketing field is seeing transformative developments in the last one or two years.
To keep up with the ever-evolving and crowded landscape of content marketing, several new companies are creating Artificial Intelligence-powered applications and technologies to help content marketing teams produce and distribute hyper-targeted, streamlined
content that can dramatically improve results. Rather than the threat of “Robots taking over the world”, AI is being looked upon favourably
in the content marketing arena, and the reason is clear. While marketers have only a finite capacity to parse through data generated from numerous formats and channels in order to build a strategy, AI has infinite ability to comb through pages and pages
of content in quick time, and come up with precise insights and predictions.